Shopping Makes Me Happy Case Study
MindShift Interactive’s digital campaign makes 100 Million people say “Shopping Makes Me Happy” on HomeShop18. We created a comprehensive and impactful digital and social media campaign for HomeShop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign that explored humor via jokes and memes garnered 100 million impressions in less than a month. It reached out to the Indian consumers, with the first time ever use of WhatsApp marketing, thereby being the pioneers to leverage this medium. The campaign was thoughtfully implemented with a digital marketing mix of social media –Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application. The Shopping Makes Me Happy campaign received overall impressions of over 100 Million across Social Media, 200,000 WhatsApp Subscribers and 140,000 YouTube views for the TVC and witnessed over 320,000 unique visits on the microsite, with users being addicted to the unbeatable offers and contests like #18HappyMoments, #HS18Trivia, #ShopForPop and many other routes spread happiness amongst all. The aim of the brand campaign was to strike an instant connect with the effective storyline of Billy and Sunny – two animated protagonists and inform the customers about the credibility, wide range of products available and the best possible price on HomeShop18, a digital commerce platform, in a witty and funny way. For the first time, digital marketing explored a new medium in the mix - WhatsApp Marketing, considering the strong penetration it has in India.
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Shopping Makes Me Happy Case Study
- 3. June 4, 2014 – 2 Days to go!
- 11. Launch Day June 6, 2014
- 12. Meet our Shopping Guides…
- 14. Campaign launched across Digital, Print & TV
- 16. + 3 Lakh Visits within 15 Days + 1.5 Lakh Views on Billy & Sunny Videos + 2.3 Lakhs Shares on Billy & Sunny Memes
- 19. Because it’s all about a ‘HAPPY’ Family!
- 20. Ready to share your #18HappyMoments? Contest asked users to share what all made them the happiest
- 27. Billy & Sunny spreading #18HappyMoments
- 28. Tweets: 54,078 Twitter Impressions: 42,719,116 Facebook Impressions: 32,374,602 Total Impressions: 75,093,718 #18HappyMoments effect
- 29. ‘TRENDS’ were set with #18HappyMoments
- 30. Happy Cities…
- 31. Happy Brands…
- 32. And The Happy Moments continued…
- 35. +5,000 Entries
- 36. - 1 day - 10 Questions - Clues within the TVC & Shopping Makes Me Happy Website Overall Impressions: 5,536,285
- 39. Step 1 Like a Meme on ShoppingMakesMeHappy.com
- 40. Step 2 Subscribe on WhatsApp
- 41. Step 3 Get it on your phone & share it with all your friends!
- 42. Happy Memes doing the rounds…
- 44. 1,40,000+ Views on YouTube
- 45. How Happy did HomeShop18 make everyone?
- 46. Twitter Impressions 50,639,845 Facebook Impressions 49,895,190 Video Views 140,000 Microsite Unique Visits 324,965 WhatsApp Subscribers 200,000 Happy Moments continue to grow with the #18HappyDays Challenge & much more on www.shoppingmakesmehappy.com Overall Outreach: 100 Mn +
Notes de l'éditeur
- Get this creative done