3. beliefs Linked to motivation Positive attitude important for success Linked to a situation or item = attitude object Develop through experience Relatively stable & enduring Positive or negative ATTITUDES many campaigns to increase positive attitude towards healthy lifestyles e.g.... Feedback can reinforce attitude Attitudes can create false perceptions known as prejudice Three components: Triadic Model
4. Formation of Attitudes peers friends media past experiences coaches teachers family FORMATION of ATTITUDES region / culture Feedback can reinforce attitude Attitudes can create false perceptions known as prejudice
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