22. It is the second most valuable and profitable global brand, after Coca-Cola.
23. There are almost 400,000 employees within the company, and it has offices and companies worldwide.
24.
25. It has more employees than Microsoft, Intel, Dell, Cisco, Apple, Amazon and Google all put together.
26. The company has a very diverse group of employees
27.
28. IBM's fourth quarter profits increased by 8.7% from $4.43bn to $4.81bn, the computer giant revealed today.
29. This suggests that corporate IT spending has yet to rebound from the recession, though IBM predicted that full year profits would be ahead of expectations.
32. When IBM started by Thomas J. Watson, Sr., he decided that 99 percent of the visual contact a customer would have with his company, at least initially, would be represented by IBM salespeople.
33. Because IBM was selling high-tech equipment, Watson knew customers would have to have a high level of confidence in the credibility of the salesperson.
34. He therefore instituted a dress and grooming code that became an inflexible set of rules and regulations within IBM.
35. As a result, every salesperson was required to look like a professional in every respect. Every element of their clothing-including dark suits, dark ties, white shirts, conservative hairstyles, shined shoes, clean fingernails-and every other feature gave off the message of professionalism and competence.
![Background of the Company ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)