Cambridge Technicals Media

1. ANALYSE EXISTING SOCIAL
MEDIA PRODUCTS
Unit 25 Social Media Products

2. Lesson Goals

Be able to analyse existing media products

3. Social media
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Be able to analyse existing social media
products
Facebook
Twitter
Tumblr
Instagram
Bebo
Habbo
LinkedIn
Flickr
#features #ethics
#audience

4. Typical features
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Be able to analyse existing social media
products
Sharing information
Communicating with friends
Meeting new people
Advertisements
#features #ethics
#audience

5. Existing types
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
Be able to analyse existing social media
products
Personal blog - Blogger
Photo sharing - Flickr
Audio visual - You tube
Advertising – promotional tweets
#features #ethics
#audience

6. Audience
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Be able to analyse existing social media
products
Professional
Photographers
Particular Interests
Social
#features #ethics
#audience

7. Advertising
Be able to analyse existing social media
products
Pay per click
The website owner is paid by the advertiser each
time the ad is clicked
 Banners
Paid when advertisers website is visited by clicking
on a banner
 Impression advertising
Paid for each time a page is accessed containing an
ad
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#features #ethics
#audience

8. Legal and ethical
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Be able to analyse existing social media
products
Libel
Copyright
Intellectual property rights
Protection of personal data
Bullying
Stalking
Impersonating others
Misrepresentation
#features #ethics
#audience

9. Your Task
Be able to analyse existing social media
products
Research and describe three different social networking
websites.
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Purpose - what is the aim of the site
Content - write about the types of pages that are
included
Target user/membership – Who is the typical user
Source of revenue – what advertising is used and how
does it generate revenue for the site
Legal and ethical issues relevant to the site
#features #ethics
#audience