20 Big Data ECommerce Hacks
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20 Big Data ECommerce Hacks
- 2. 20 Big Data - eCommerce HacksBritney Muller | 2016
- 3. #RetailGlobalUSA @BritneyMuller I’m excited to be a new addition at Moz!
- 6. Forrester Study 44% of people start their product search on... #RetailGlobalUSA @BritneyMuller
- 7. The Problem: How The F@#$ Do You Compete With Amazon?! Amazon Study #RetailGlobalUSA @BritneyMuller
- 8. We Have 2 Options Amazon Study #RetailGlobalUSA @BritneyMuller
- 9. Google Search Results Have Changed...A Lot! Britney Muller | 2016
- 10. 10 Blue Links? ~3% Of Search Results Rand Fishkin MozCon Talk #RetailGlobalUSA @BritneyMuller
- 11. Rand Fishkin MozCon Talk #RetailGlobalUSA @BritneyMuller
- 12. Rand Fishkin MozCon Talk #RetailGlobalUSA @BritneyMuller
- 13. Britney Muller | 2016 #1 Where Are Your Competitors Getting Traffic?
- 14. SimilarWeb#RetailGlobalUSA @BritneyMuller 65% From Search SimilarWeb.com
- 15. SimilarWeb#RetailGlobalUSA @BritneyMuller 13% From Referral SimilarWeb.com
- 16. Britney Muller | 2016 #2 How Have Your Competitors Optimized Their Website?
- 20. Britney Muller | 2016 #3 Structured Markup!
- 22. Builtvisible Microdata Resource #RetailGlobalUSA @BritneyMuller
- 24. What Keywords Do Your Competitors Rank For?Britney Muller | 2016 #4
- 26. #RetailGlobalUSA @BritneyMuller Moz, Ahrefs, SEMRush & Raven can all do this
- 27. What Are Your Competitor’s Top Pages?Britney Muller | 2016 #5
- 30. Be Aware Of Keyword TrendsBritney Muller | 2016 #6
- 31. Google Trends Is Great For Seasonal Planning! #RetailGlobalUSA @BritneyMuller
- 32. How Do I Do Keyword Research?Britney Muller | 2016 #7
- 37. Upload Suggested Keywords Into A New List At Moz #RetailGlobalUSA @BritneyMuller
- 38. Can Do This In Keyword Planner #RetailGlobalUSA @BritneyMuller
- 39. Moz Keyword Explorer Presents Bigger Picture Data #RetailGlobalUSA @BritneyMuller
- 40. More Accurate Search Volume Data #RetailGlobalUSA @BritneyMuller
- 41. Additional Keyword Suggest Filters #RetailGlobalUSA @BritneyMuller
- 42. Are You Ranking For Coupon / Promo Codes #RetailGlobalUSA @BritneyMuller
- 43. How To Rank / What Is Quality Content?Britney Muller | 2016 #8
- 44. Go Outdoor Gear Lab?! #RetailGlobalUSA @BritneyMuller
- 47. None of their images are optimized!? #RetailGlobalUSA @BritneyMuller
- 48. FAQ Page Hacks = SEO GoldBritney Muller | 2016 #9
- 49. What are specific product questions? #RetailGlobalUSA @BritneyMuller
- 51. Genuinely Help People Out!Britney Muller | 2016 #10
- 52. Help People On Quora & Reddit #RetailGlobalUSA @BritneyMuller
- 54. If You Don’t, Someone Else Will #RetailGlobalUSA @BritneyMuller
- 55. BEWARE:Britney Muller | 2016 #11 On-Site Opportunities
- 56. DO NOT DO THIS! #RetailGlobalUSA @BritneyMuller
- 57. Wil Reynolds Mozcon#RetailGlobalUSA @BritneyMuller
- 58. What Is Your Visitor’s Intent?Britney Muller | 2016 #12
- 59. What if we knew what websites our traffic visited before and after they landed on our site... #RetailGlobalUSA @BritneyMuller
- 60. hindsight analyzes your audience’s off- site behavior and provides actionable insights. #RetailGlobalUSA @BritneyMuller
- 62. Know What They Engage With & When #RetailGlobalUSA @BritneyMuller
- 63. Beef Up Your AnalyticsBritney Muller | 2016 #13
- 67. GA is getting much better at this! Woohoo!!! #RetailGlobalUSA @BritneyMuller
- 68. Page Speed Matters!Britney Muller | 2016 #14
- 70. AMPBritney Muller | 2016 #15
- 72. “Later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page,” - Google! #RetailGlobalUSA @BritneyMuller
- 73. Google Search Console Is Your Friend #RetailGlobalUSA @BritneyMuller
- 74. URL ParametersBritney Muller | 2016 #16
- 76. Do a quick check here Search Console URL Parameters #RetailGlobalUSA @BritneyMuller
- 77. Take A Peek Under Your Competitor’s HoodBritney Muller | 2016 #17
- 79. What’s Your Competition’s PPC Strategy?Britney Muller | 2016 #18
- 82. SSL (HTTPS)Britney Muller | 2016 #19
- 83. Google Prefers SSL Websites #RetailGlobalUSA @BritneyMuller
- 84. Machine Learning & Data ScienceBritney Muller | 2016 #20
- 85. What Is Machine Learning? #RetailGlobalUSA @BritneyMuller
- 88. Product Recommendations Churn Prediction Sentiment & Trend Analysis Fraud Detection Inventory Forecasting Dynamic Content Pricing Anticipatory Purchases #RetailGlobalUSA @BritneyMuller
- 90. Other Resources: Amazon Optimization RCS [video] Digital Body Language [video] How To Research The Path To Customer Purchase Machine Learning - 1 Mill Hotel Reviews Britney Muller | 2016
- 92. Britney Muller | 2016 If You Can’t Beat Them... Join Them!
- 94. On track to do 160 million in revenue (via Amazon) this year: Inc. Article #RetailGlobalUSA @BritneyMuller
- 95. “My advice to sellers trying to build a reputation online is to tackle one project at a time, and master it, before you move on to the next. If you do that, your reputation will naturally build. If you try to do too many things at once, and aren't the master of any of them, that's when you'll fall behind. “ -Pharmapacks Founder, Andrew Vagenas My new friend Brad! Inc. Article
- 96. You Can Find Successful Amazon People Easily Online!
- 98. So I did what any normal person would do... #RetailGlobalUSA @BritneyMuller
- 100. I’M A JERK!!! These guys are the real deal...sorry Brad! I deleted my negative review (test). :) Go Pharmapacks! #RetailGlobalUSA @BritneyMuller
Notes de l'éditeur
- 5,000 words
- 40% of people will abandon a website that takes more than 3 seconds to load!
- None of this stuff will matter if you don’t implement CRO best practice & responsive design for mobile!