Even the tiniest insights into consumers can yield huge results for ecommerce businesses. Here's why data must become a part of your daily operations. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

1. 5 Biggest Customer
Data Pay-Offs for
Ecommerce Leaders

2. For an online business to
succeed today, it cannot just
be customer-centric; it must
be customer-obsessed.

3. Because customers have more
access to information concerning
your product or service’s quality,
price, and reputation, information
previous generations could have
only dreamed of…

4. You have no choice but to work
harder to differentiate yourself as a
market leader, providing your
customers with added value,
specifically the promise and delivery
of a superior customer experience.

5. There is no question that working with customer
data to create a tailored customer experience
works:
• 66% of customer experience officers cite 2016 as the year they
put more focus on customers as individuals, recognizing the
importance of quality data in identifying customers’ needs, wants,
and preferences.
• 73% of consumers prefer to do business with brands that use
personal data to make their shopping experiences more relevant

6. In other words, data ensures you are
providing the right customer
experience throughout the entire
journey, starting from brand
awareness all the way through post
purchase support.
Here’s how.

7. 1/ Better understand
your target market

8. Your business cannot be all things to all
customers.
Instead, you must reach out to specific
customers whose needs you are best
prepared to meet.

9. Data will help you identify who those
customers are and how you can align
your products or services to their needs.

10. When you know who your most valuable
customers are, you are in a better position
to send personalized marketing emails
which see, on average, a 119% greater click-
through rate than “business-as-usual” mass
marketing emails.

11. 2/ Solve customer problems
more efficiently

12. High-performing companies are 2.5 times
more likely to regularly collect customer
data in order to ensure the smoothest
possible customer journey and, therefore,
ensure higher levels of customer satisfaction.

13. When a business proactively delivers
customer care, they establish a clear point of
differentiation that reinforces the company’s
brand identity and provides greater
customer value.

14. 3/ Improve your
customer service

15. According to an American Express
survey, 78% of customers have
bailed on a transaction or not made
an intended purchase because of a
poor customer service experience.

16. If you can use data to identify early
on common friction points in your
experience, you can fix underlying
problems, increasing your customer
retention levels.

17. 4/ Ensure greater customer
loyalty

18. More than half of the annual revenue
for 61% of small business owners
comes from repeat customers.

19. With information at hand concerning
your customers’ demographic profiles,
transaction histories, and preferred
channels, you will be better positioned
to offer an experience no competitor
can touch.

20. 5/ Make post-purchase
recommendations

21. To have more loyal customers and
maintain brand loyalty, you must
engage your customers post-
purchase.
One way to do this is via cross-
selling and up-selling.

22. Data will enable you to provide your
customers with relevant offers,
making it easier for them to work
with you.

23. 23
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About

24. HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
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