SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
9 Power
Questions for a
Better Customer
Experience
Customer experience involves knowing
exactly what your customers are looking
for, and then working hard to provide it.
Many businesses are already ahead of the curve
when it comes to knowing how to deliver a
superior customer experience.
Gartner reports that by the end of this year, 89%
of business will already be competing on
customer experience, confirming predictions
that by 2020 customer experience will overtake
price and product as a key brand differentiator.
3 Ways to Improve
Customer Experience!
Fine-tune the customer experience
A study from Bain and Company shows that
while 80% of CEOs believe they deliver a
superior customer experience, only 8% of
their customers agree.
To uncover points of friction in the customer
experience, ask:
• 1) Overall, how satisfied are you with the customer service
experience that you received from us?
• 2) If you were less than totally satisfied, what could we have done
to serve you better?
• 3) How would you feel about recommending us to friends and
colleagues?
Simplify the customer experience
94% of customers who have a low-effort
service experience will buy from that same
company again.
They want a pain-free way to be able to
access the information that they need.
To find out how low-effort your site is, ask the
following:
• 4) How easy is our website to navigate?
• 5) How happy are you with the speed and efficiency with which
you were able to find what you were looking for?
• 6) How happy are you with our attention to detail and
thoroughness?
Personalize the
customer
experience
If your business adopts a structured approach to collecting
and analyzing customer feedback, it will be much easier to
deliver personalized service, increasing the relevance and
impact of your business.
And there is no question that personalization is everything
for today’s customer.
Marketing-Interactive.com shares findings from a
study which demonstrates that 68% of consumers
are willing to provide more personal information in
exchange for more personalized and seamless
experiences that deliver faster resolutions.
To improve personalization, consider these
questions:
• 7) How happy are you with the extent to which we helped you
learn about our product and service?
• 8) How happy are with our ability to provide you with relevant
recommendations that are in the best interests of you or your
organization?
• 9) How well did we understand what you wanted?
A recent Forrester report shows how, across
all industries, good customer experience
correlates with customer loyalty.
Customer feedback survey should be part of your overall
brand experience.
Your well-design survey program should create a useful,
accurate, and timely channel for gathering customer
knowledge on a continuous basis, customer knowledge
which will enable you to align your ecommerce delivery
with the expectations of your customers.
18
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About
HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
DOWNLOAD FOR FREE NOW

Contenu connexe

En vedette

Pattern Driven Enterprise Architecture
Pattern Driven Enterprise ArchitecturePattern Driven Enterprise Architecture
Pattern Driven Enterprise ArchitectureWSO2
 
Architecting modern informaiton systems M3 application architecture
Architecting modern informaiton systems M3 application architectureArchitecting modern informaiton systems M3 application architecture
Architecting modern informaiton systems M3 application architectureAlexander SAMARIN
 
صياغة طرق الأسئلة
صياغة طرق الأسئلةصياغة طرق الأسئلة
صياغة طرق الأسئلةwardahhumaira
 
Architecting modern information systems M1 enterprise architecture
Architecting modern information systems M1 enterprise architectureArchitecting modern information systems M1 enterprise architecture
Architecting modern information systems M1 enterprise architectureAlexander SAMARIN
 
orthodontic Brackets /dental courses
orthodontic Brackets /dental coursesorthodontic Brackets /dental courses
orthodontic Brackets /dental coursesIndian dental academy
 

En vedette (8)

Paragrafo de anexos
Paragrafo de anexosParagrafo de anexos
Paragrafo de anexos
 
Pattern Driven Enterprise Architecture
Pattern Driven Enterprise ArchitecturePattern Driven Enterprise Architecture
Pattern Driven Enterprise Architecture
 
Architecting modern informaiton systems M3 application architecture
Architecting modern informaiton systems M3 application architectureArchitecting modern informaiton systems M3 application architecture
Architecting modern informaiton systems M3 application architecture
 
Orthodontic brackets part 1
Orthodontic brackets part 1Orthodontic brackets part 1
Orthodontic brackets part 1
 
صياغة طرق الأسئلة
صياغة طرق الأسئلةصياغة طرق الأسئلة
صياغة طرق الأسئلة
 
Cultura Dinâmica
Cultura DinâmicaCultura Dinâmica
Cultura Dinâmica
 
Architecting modern information systems M1 enterprise architecture
Architecting modern information systems M1 enterprise architectureArchitecting modern information systems M1 enterprise architecture
Architecting modern information systems M1 enterprise architecture
 
orthodontic Brackets /dental courses
orthodontic Brackets /dental coursesorthodontic Brackets /dental courses
orthodontic Brackets /dental courses
 

Plus de MyFeelBack

11 réponses pour transformer vos répondants en promoteurs !
11 réponses pour transformer vos répondants en promoteurs !11 réponses pour transformer vos répondants en promoteurs !
11 réponses pour transformer vos répondants en promoteurs !MyFeelBack
 
Comment exploiter le quiz pour collecter des données clients ?
Comment exploiter le quiz pour collecter des données clients ?Comment exploiter le quiz pour collecter des données clients ?
Comment exploiter le quiz pour collecter des données clients ?MyFeelBack
 
Comment évaluer la satisfaction client post-achat ?
Comment évaluer la satisfaction client post-achat ?Comment évaluer la satisfaction client post-achat ?
Comment évaluer la satisfaction client post-achat ?MyFeelBack
 
Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?
Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?
Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?MyFeelBack
 
Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?
Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?
Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?MyFeelBack
 
Comment intégrer un questionnaire intelligent sur mon site web
Comment intégrer un questionnaire intelligent sur mon site webComment intégrer un questionnaire intelligent sur mon site web
Comment intégrer un questionnaire intelligent sur mon site webMyFeelBack
 
À qui confier la gestion d'une solution de feedback client ?
À qui confier la gestion d'une solution de feedback client ?À qui confier la gestion d'une solution de feedback client ?
À qui confier la gestion d'une solution de feedback client ?MyFeelBack
 
Comment enrichir les données clients de votre CRM ?
Comment enrichir les données clients de votre CRM ?Comment enrichir les données clients de votre CRM ?
Comment enrichir les données clients de votre CRM ?MyFeelBack
 
Comment mieux connaître les visiteurs de mon site web ?
Comment mieux connaître les visiteurs de mon site web ?Comment mieux connaître les visiteurs de mon site web ?
Comment mieux connaître les visiteurs de mon site web ?MyFeelBack
 
La mesure de la réclamation client en temps réel : mythe ou réalité ?
La mesure de la réclamation client en temps réel : mythe ou réalité ?La mesure de la réclamation client en temps réel : mythe ou réalité ?
La mesure de la réclamation client en temps réel : mythe ou réalité ?MyFeelBack
 
Customer Effort Score, comment bien l'utiliser ?
Customer Effort Score, comment bien l'utiliser ?Customer Effort Score, comment bien l'utiliser ?
Customer Effort Score, comment bien l'utiliser ?MyFeelBack
 
Comment mieux qualifier l'audience de votre site web ?
Comment mieux qualifier l'audience de votre site web ?Comment mieux qualifier l'audience de votre site web ?
Comment mieux qualifier l'audience de votre site web ?MyFeelBack
 
E-Commerce : Comment transformer un abandonniste en acheteur ?
E-Commerce : Comment transformer un abandonniste en acheteur ?E-Commerce : Comment transformer un abandonniste en acheteur ?
E-Commerce : Comment transformer un abandonniste en acheteur ?MyFeelBack
 
Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...
Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...
Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...MyFeelBack
 

Plus de MyFeelBack (14)

11 réponses pour transformer vos répondants en promoteurs !
11 réponses pour transformer vos répondants en promoteurs !11 réponses pour transformer vos répondants en promoteurs !
11 réponses pour transformer vos répondants en promoteurs !
 
Comment exploiter le quiz pour collecter des données clients ?
Comment exploiter le quiz pour collecter des données clients ?Comment exploiter le quiz pour collecter des données clients ?
Comment exploiter le quiz pour collecter des données clients ?
 
Comment évaluer la satisfaction client post-achat ?
Comment évaluer la satisfaction client post-achat ?Comment évaluer la satisfaction client post-achat ?
Comment évaluer la satisfaction client post-achat ?
 
Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?
Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?
Comment Ode à la Rose augmente de 3% ses ventes quotidiennes ?
 
Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?
Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?
Quel est le meilleur moment pour déclencher un questionnaire sur un site web ?
 
Comment intégrer un questionnaire intelligent sur mon site web
Comment intégrer un questionnaire intelligent sur mon site webComment intégrer un questionnaire intelligent sur mon site web
Comment intégrer un questionnaire intelligent sur mon site web
 
À qui confier la gestion d'une solution de feedback client ?
À qui confier la gestion d'une solution de feedback client ?À qui confier la gestion d'une solution de feedback client ?
À qui confier la gestion d'une solution de feedback client ?
 
Comment enrichir les données clients de votre CRM ?
Comment enrichir les données clients de votre CRM ?Comment enrichir les données clients de votre CRM ?
Comment enrichir les données clients de votre CRM ?
 
Comment mieux connaître les visiteurs de mon site web ?
Comment mieux connaître les visiteurs de mon site web ?Comment mieux connaître les visiteurs de mon site web ?
Comment mieux connaître les visiteurs de mon site web ?
 
La mesure de la réclamation client en temps réel : mythe ou réalité ?
La mesure de la réclamation client en temps réel : mythe ou réalité ?La mesure de la réclamation client en temps réel : mythe ou réalité ?
La mesure de la réclamation client en temps réel : mythe ou réalité ?
 
Customer Effort Score, comment bien l'utiliser ?
Customer Effort Score, comment bien l'utiliser ?Customer Effort Score, comment bien l'utiliser ?
Customer Effort Score, comment bien l'utiliser ?
 
Comment mieux qualifier l'audience de votre site web ?
Comment mieux qualifier l'audience de votre site web ?Comment mieux qualifier l'audience de votre site web ?
Comment mieux qualifier l'audience de votre site web ?
 
E-Commerce : Comment transformer un abandonniste en acheteur ?
E-Commerce : Comment transformer un abandonniste en acheteur ?E-Commerce : Comment transformer un abandonniste en acheteur ?
E-Commerce : Comment transformer un abandonniste en acheteur ?
 
Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...
Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...
Les 5 regles d'or à suivre pour reussir la rédaction de votre questionnaire d...
 

Dernier

Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieKent Kubie
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 

Dernier (20)

Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieBeyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent Kubie
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 

9 Power Questions for a Better Customer Experience

  • 1. 9 Power Questions for a Better Customer Experience
  • 2. Customer experience involves knowing exactly what your customers are looking for, and then working hard to provide it.
  • 3. Many businesses are already ahead of the curve when it comes to knowing how to deliver a superior customer experience.
  • 4. Gartner reports that by the end of this year, 89% of business will already be competing on customer experience, confirming predictions that by 2020 customer experience will overtake price and product as a key brand differentiator.
  • 5. 3 Ways to Improve Customer Experience!
  • 7. A study from Bain and Company shows that while 80% of CEOs believe they deliver a superior customer experience, only 8% of their customers agree.
  • 8. To uncover points of friction in the customer experience, ask: • 1) Overall, how satisfied are you with the customer service experience that you received from us? • 2) If you were less than totally satisfied, what could we have done to serve you better? • 3) How would you feel about recommending us to friends and colleagues?
  • 10. 94% of customers who have a low-effort service experience will buy from that same company again. They want a pain-free way to be able to access the information that they need.
  • 11. To find out how low-effort your site is, ask the following: • 4) How easy is our website to navigate? • 5) How happy are you with the speed and efficiency with which you were able to find what you were looking for? • 6) How happy are you with our attention to detail and thoroughness?
  • 13. If your business adopts a structured approach to collecting and analyzing customer feedback, it will be much easier to deliver personalized service, increasing the relevance and impact of your business. And there is no question that personalization is everything for today’s customer.
  • 14. Marketing-Interactive.com shares findings from a study which demonstrates that 68% of consumers are willing to provide more personal information in exchange for more personalized and seamless experiences that deliver faster resolutions.
  • 15. To improve personalization, consider these questions: • 7) How happy are you with the extent to which we helped you learn about our product and service? • 8) How happy are with our ability to provide you with relevant recommendations that are in the best interests of you or your organization? • 9) How well did we understand what you wanted?
  • 16. A recent Forrester report shows how, across all industries, good customer experience correlates with customer loyalty.
  • 17. Customer feedback survey should be part of your overall brand experience. Your well-design survey program should create a useful, accurate, and timely channel for gathering customer knowledge on a continuous basis, customer knowledge which will enable you to align your ecommerce delivery with the expectations of your customers.
  • 18. 18 MyFeelBack is a SaaS software for collecting customer feedback via ultra-targeted smart surveys. Thousands of companies already use MyFeelBack to collect high value customer insights, enrich their customer databases in real- time and trigger marketing actions to boost sales conversions. Our mission: Turn customer feedback into opportunities for your business! We help companies: Spot trends directly impacting revenue Identify areas of improvement Make decisions quickly based on real time data About
  • 19. HOW TOP FORTUNE 500 COMPANIES INCREASED THEIR PERFORMANCE USING CUSTOMER FEEDBACK DOWNLOAD FOR FREE NOW