Social Media Tips for Event Hosts, Workshop Organisers and TV/Online Presenters

1. five HOT
SOCIAL
MEDIA
opportunities
YOU’RE
MISSING
OUT ON!

2. CREATE &
SHARE EVENT
CALENDARS.
MAKE THEM PRETTY.
WHEN?
• MID TO END OF EACH MONTH FOR THE UPCOMMING MONTH
WHERE?
• FACEBOOK, PINTEREST, TWITTER.. YOU GET THE DRILL.
WHY?
• TO BE NICE AND INFORM PEOPLE. BUT MOSTLY, TO GENERATE
SHARABLE CONTENT AND PROVOKE ENGAGEMENT(=INCREASE
BRAND EXPOSURE)
HOW?
• IN THE MOST BREATHTAKING AND CREATIVE WAY POSSIBLE! DON’T
FORGET TO STAY TRUE TO YOUR MAIN WEBSITE THEME

3. GO LIVE
WHEN?
• DURING EVENTS.
WHERE?
• VIA GOTOMEETING OR SIMILAR E-BROADCASTING SERVICE.
WHY?
• EXPAND YOUR USER BASE AND GENERATE BUZZ. IF IT’S
FREE, MAKE A SEPARATE SECTION IN YOUR WEBSITE. EVERYONE
LOVES FREE STUFF.
HOW?
• INFORM YOUR AUDIENCE AT LEAST 2 WEEKS IN ADVANCE. SEND E-
MAILS, POST ON SOCIAL CHANNELS, FEATURE ON WEBSITE AS
‘NEW’ SERVICE AND GATHER SUBSCRIPTIONS. INCLUDE WITHIN
ACTUAL EVENT DETAILS AS AN ATTENDANCE OPTION.

4. SHOOT.
INSTAGRAM+
TWITTER+ WEBSITE
link = USER LOVE
WHEN?
• DURING EVENTS. BEFORE EVENTS. AFTER EVENTS
WHAT?
• GUEST SPEAKERS DURING EVENTS, PAST AND UPCOMING POPULAR
EVENTS, CUPCAKES (GIVEN SUCH HAVE BEEN PRESENT).
WHERE?
• INSTAGRAM -> POST TO TWITTER/FACEBOOK (ADD IN RELEVANT WEBSITE LINKS)
WHY?
• TO MAKE THE ‘HERE’S OUR EVENT – ATTEND’ CONVERSION PROCESS AS
USER FRIENDLY, INTERACTIVE AND SHARABLE AS POSSIBLE. YOU’LL ALSO GET
BONUS POINTS IN THE ‘MOBILE’ COLUMN THANKS TO INSTAGRAM.
TIP!
• LET PEOPLE KNOW YOU’RE ON INSTAGRAM AND YOU’RE ACTIVE. AND ALWAYS
POST TO TWITTER AND FACEBOOK WHEN UPLOADING PHOTOS.

5. DO YOU
YOUTUBE?
WHAT?
• POST-EVENT FEEDBACK FROM ATTENDEES. SNIPPETS FROM
POPULAR EVENTS. SHORT ANNOUNCEMENTS ABOUT FUTURE
EVENTS. WHY NOT ASK THE SPEAKERS TO RECORD THEM
THEMSELVES?
WHY?
• TO FEEDBACK FROM THE LATEST HAPPENINGS AND ALLOW
FUTURE GUEST SPEAKERS TO SHARE THIS WITH THEIR AUDIENCE
(HOORAY, MORE BUZZ FOR YOU!)
HOW?
• BY POSTING SHORT VIDEOS WITH INTERESTING CONTENT. BEST
HAVE SOMEONE YOUNG, PRETTY AND BUBBLY DO IT.

6. ASK
QUESTIONS, POST
POLLS, CREATE
EVENTS. AND BE
WHEN?
AWESOME.
• POLL/QUESTION FREQUENCY VARIES ACROSS CHANNELS. YOU’D
WANT TO BE QUITER ON FACEBOOK AND NOISIER ON TWITTER.
WHERE?
• FACEBOOK, TWITTER, EVENT LISTING CHANNELS (INCUDING
LINKEDIN).
WHY?
• TO ASK FOR FEEDBACK, SEE WHERE YOU NEED TO IMPROVE AND
WHERE YOU’RE DOING GREAT. POSTING EVENTS ON FACEBOOK
WILL ALSO INCREASE YOU’RE ENGAGEMENT RATES AND ATTRACT
NEW FANS!
TIP!
• ASK FACEBOOK FANS TO SEND YOU MESSAGES! YOU CAN THEN
REPLY TO EACH AND EVERYONE PERSONALLY

7. 3 KEY THINGS TO
REMEMBER
1. Always plan. Set goals and be realistic. Think of what you
want to achieve, when you will achieve it and how.
2. Use 3rd party tools to aid you in managing, listening and
monitoring. Social can simultaneously be fun and very time
consuming, especially when you don’t want to miss a word that has
been said about you.
3. Remember that channel you’re still not part of? Well, get
on there. If it’s free, popular, and you know at least 10 people
who are using it - you have absolutely no excuses.

8. WE HOPE YOU FOUND ALL OF THIS
USEFUL.
THANK YOU!

9. JUST ONE LAST THING BEFORE YOU
GO..

10. IF YOU’D
LIKE TO..
• Receive more cool
social media
advice
• Get absolutely
FREE
donuts
• Make friends (no
strings attached)
..then get in touch or
come see us!
www.myclicks.org.uk
#startups101
info@myclicks.org.uk