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2010 naf recruit, retain and market your internship web
1. Recruit, Retain and Market Your
Internship Program
Kit Becnel – CHS AOIT
Julie Oster – AHS AOIT
Sunday, September 19, 2010
2. Introductions
Kit Becnel, Director
– Carencro High School AOIT - Lafayette, LA
• Student body 1400 (Comprehensive High School)
• Title I
• 51% Non-White / 49% White
• 210 in 4-year Academy
– Lafayette, LA (pop. 256,494)
• $50,000 (National $60,374)
• 61% White / 30% African American / 9% Other
– Summer Internship only 5 Weeks (180 hours)
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Sunday, September 19, 2010
3. Introductions
Julie Oster, Director
– Apex High School AOIT – Apex, NC
• Student body 2300(Comprehensive High School)
• 20% Non-White / 80% White
• 316 in 4-year Academy
– Apex, NC (pop. 34,937, suburb of Raleigh/
Durham/Chapel Hill pop. 1.2 million)
• $80,000 (National $60,374)
• 74% White / 8% African American / 18% Other
– Year round internships
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Sunday, September 19, 2010
4. Where are you now?
• Brand new (never had internships before)
• Sustainable internships but are adding
Academy theme
• Having trouble maintaining internships
• Just looking for new ideas
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Sunday, September 19, 2010
5. Agenda
• Who looks for internships?
– Table discussion – common to location and/or
theme
• Where to find internships
• What employers need to know
– Table discussion – finding internships
• How to retain/marketing
• Two ideas to follow up
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Sunday, September 19, 2010
6. Who Looks for Internships?
• Advisory Board
– Responsibility of all members
– Internship Committee
• Mission
• Strategic Plan (ON CD-ROM)
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Sunday, September 19, 2010
7. Internship Strategic Plan
Total Internships Needed = 50
J A S O N D J F M A M J Total
Keep in touch w/
Reoccurring 20 3 2 25
contacts
1st Time
Recruiting Time! 2 3 5 7 3 20
Internships
Currently
2 1 0 2 5
Employed
TOTAL 50
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Sunday, September 19, 2010
8. Who Looks for Internships?
• Students and Parents
– Actively seeking employment
– Current employer
– Family networking
– Cold calls by students to potential partners
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Sunday, September 19, 2010
9. Who Looks for Internships? (cont.)
• Intermediaries
– INET (Intermediary Network)(NAF-Charlie Katz)
• (www.intermediarynetwork.org)
– Staffing agencies
• School staff, faculty, central office
• Anyone else?
– Neighbors
– Everyone you know
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Sunday, September 19, 2010
12. Where to Find Internships
• Organizations
– Corporations
– Small businesses
– Non-Profits / Foundations
– Government – all levels
– Post-Secondary institutions
– Home based businesses
– Education organizations
– NAF partners
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Sunday, September 19, 2010
13. Where to Find Internships (cont.)
• Get Involved with
– Chambers of Commerce
– Workforce Development Agency
– Economic Development Agency
– Clubs, civic organizations and industry
associations
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Sunday, September 19, 2010
14. What Employers Want / Need to Know
• Hour requirement (ie. 180 work hours)
• Compensation
– Hourly
– Stipend
– Scholarships
– Equipment
– Grant Funds
– Room/board
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Sunday, September 19, 2010
15. What Employers Want / Need to Know (cont.)
• Requirements of employer
• Benefits to employer (WIIFM)
• Industry
• Share how students are prepared (CD-ROM)
• Plan for budgeting time of year
• Liability Insurance
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Sunday, September 19, 2010
16. Where do YOU find internships?
What are the obstacles?
(5 minutes)
Sunday, September 19, 2010
18. How to Retain
• Include on end-of-internship evaluations
– Referrals on evaluations
– Rehires for next year
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Sunday, September 19, 2010
19. How to Retain (cont.)
• End of internship recognition luncheon
• Community leaders
• School officials
• Business partners
• Students
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Sunday, September 19, 2010
20. How to Retain (cont.)
• Build upon success
• Constant and ongoing - Providers want to
be part of your successful story
• Continue to build relationships with the
business community
• Follow up with business contacts
throughout the year
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Sunday, September 19, 2010
21. Marketing your Internship Opportunities
• Brochures (ON CD-ROM)
• Displays and programs (ON CD-ROM)
• Events – student work, speaking events,
internship ceremony, themed conferences
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Sunday, September 19, 2010
22. Marketing your Internship Opportunities (cont.)
• Video testimonials
– Supervisor
– Interns
– Community leaders
Post on Academy website, YouTube / Vimeo,
iPhone for B2B events such as Chamber of
Commerce functions
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Sunday, September 19, 2010
23. Marketing your Internship Opportunities (cont.)
• Website
– Overview and history of program
– Post internship skill sets
– FAQ for potential employers
– Past success stories
– Written testimonials from past employers
– List all past and present providers
– Post internship videos (if possible)
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Sunday, September 19, 2010
25. Build upon success
Constant and ongoing providers want to be
part of YOUR team
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Sunday, September 19, 2010
26. Carencro High School 2010 CASIP VIDEO
is available for viewing at this link:
http://www.archive.org/details/2010ChsAoitCasipProgramVideo
Sunday, September 19, 2010
27. Planning Ahead
• What are two ideas you want to follow up
on when you get home?
• Take a CD with the documents we have
mentioned today
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Sunday, September 19, 2010
