Introduction to Atosho - Presentation by Simon Goldschmidt, Founder & CEO of Atosho at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
2. Distributed Ecommerce - The ecosystem & the pains
Publisher
Struggling to monetize content
without sending the users
away
2
Consumer
Is redirected to finalize the
purchase
Long search and compare
process
Retailer
Increasing costs of traffic
Need of scale and new
customer acquisition
2013
3. Enabling people to shop wherever they get inspired
Publisher & Categories:
· Parentdish (mom&baby)
· MyDaily (fashion)
· Thehuffingtonpost (Entertainment)
3
2013
4. Platform for Distributed eCommerce – the platform
Online product
catalogue
Storefront
distribution
Retailers
Channel Partners
Order Management System
4
2013
5. Commissions & revenue model
Commissions Rates by Category
Product Category
Commission
Personal Computer
Atosho’s Revenue Model
6%
Consumer
Consumer Electronics
7%
Auto & Motorcycle parts
12%
Tools & Home Improvement
12%
Music Instruments & Accessories
1
12%
Clothing, Accessories & Luggage
Atosho collects the
payment from the
consumer
3
Atosho settles the
payments to the channel
partner and the retailer
20%
Other categories
2
17%
Jewellery
The transaction is made
between the consumer
and the retailer
15%
Retailer
Channel partner
ncluding the value of freight and VAT, other fees are excluding freight and VAT
5
2013
2013
6. Distributed eCommerce: Fulfilling demand wherever it’s created
Traffic generating services
Advertising
Distribution
services
(Service distributed on 3rd
party URLs)
Interactive images
Search
Destination
services
(Service provided on a
designated URL owned by
the service provider)
6
Affiliate marketing
Transactional services
Distributed
eCommerce
Display marketing
Search Engines
Aggregators
Marketplaces:
Price comparison
2013
8. Looking to scale...
Phase 1
Phase 2
EUR 2m
EUR 6 m
Create first level scale
2014
Build proven revenue
2014-2015
Phase 3
TBD
Win global markets
2016->
Objectives:
Show scale with
selective partners
Strategy:
Further
adaptation with
selective partners
Scale-up
business model
Create global profitable
business
Further automation of
the platform and build
European sales
organisation
Build additional
storefronts and
establish a global sales
organisation
GTM focus:
Nordic, UK, France
Pan-European
EMEA, US, Asian
Editorial
Editorial, Search, Market
Places, Email-Provisions
Editorial, Social, Search,
Market Places, QR,
TV/Radio, Mobil phone
shopping, Banners,
Email-provisions
8
2013
2013
Notes de l'éditeur
Consumers
Get inspired at the publishers sites, but have no easy way of making a desicion without being taking away from the place they have chosen to be in and where they get inspired
Publishers
With falling advertising revenue, publishers have tried to get a share of the transactional revenue
Retailer
With a growing competition to reach the consumer and increasing costs of traffic, with a distributed ecommerce solution, the retailer can get a new reach and position its offers on the best high street corners of the internet.