15. What’s the right culture for
innovation?
Structured Innovators (18%): Dynamic Innovators (39%):
• Formal process • Strategy guides process
• Led from the middle • Led from top
• Low collaboration • Cross functional teams
• Analytic evaluations • Collaborative
• Iterative • Creative environment
• Risks minimized • Rational inspiration
• Risk-taking is accepted
Creative Innovators (26%):
• “Big Ideas” inspire Ad Hoc Innovators (10%):
• Led from the top • Accidental innovation
• Often haphazard process • Innovation not valued
• Focus on creativity • Creativity not valued
• Risk-taking is accepted • Haphazard process
Innovation Outsourcers (8%):
• Relies on consultants
• Acquires innovation
Cheskin, 2005 • Focus on marketing/PR
36. What’s meaningful innovation?
Corporate
Meaning The Focus!
Priorities
Team Customer
Meaning Meaning
Priorities Priorities
Competitors’
Meaning
Priorities