2. The Mobile & Tablet Impact on Web Design
Presented to LAOutback.com
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Dear customer, Mobile web surfing is something that has drastically changed the way people access the internet. The reason for that mainly has to do with technology improving and getting cheaper over time. This allows access to mobile devices by more people around the globe.
3. How Much has Mobile & Tablet Usage Grown?
Mobile Web Data Usage Grew 81% in 2013
Compared to 2012
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The 81% increase data traffic increase in 2013 went from 852 Petabytes per month in 2012 to 1.5 Exabytes per month in 2013. How much information is that? One Exabyte equals 1,000 Petabytes. One Petabyte equals 1,000 Terabytes. One Terabyte equals 1,000 Gigabytes and one Gigabyte is 1,000
Megabytes, so on and so forth. It would be safe to say that with the improvement in technology, internet bandwidth and growth in the number of mobile web users that these numbers will only continue to rise.
4. How Much Will Mobile Data Usage Grow By The
Year 2014?
• 56% of Americans are
Smart Phone Owners
• 75% of Americans take
their phone to the
bathroom
• The effect of smart
phones on in store sales
will increase by 19% by
the year 2016
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The statistics above are from data that was collected between 2009 and 2013. It would be safe to assume that the numbers will continue to rise during 2014. Real figures will most likely be made available sometime in 2015.
5. How Much Will Mobile Data Usage Grow By The
Year 2014? (continued)
• By the end of 2013 there were officially more mobile
devices than people!
• Consumers are spending more time using apps on
their smart phones than watching television
• By the end of 2014 mobile internet usage will
surpass that of desktop internet usage Image Source
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What the statistics of mobile users suggests is that people are using their smartphones a whole lot for looking up information, shopping and Web Apps. The increase in numbers in comparison to previous years has to do with the technology being more accessible. As previously mentioned, the reason the
technology has become more accessible is basically because in the computer world, hardware prices go down almost by half within a year to 18-months. Room needs to be made for the new technology to be sold. Out with the old and in with the new as the old saying goes.
!Because of these reasons, a lot of people now have access to cheap smart phones. Going by the figures aforementioned one could predict that the increase of mobile usage is on a steady rise and will continue to rise because, simply put - consumers have more access to their phones than their personal
computers. That’s why they take their phones to the bathroom - yours truly included.
6. How Has Mobile & Table Usage Impacted Web
Design?
• 57% of Consumers will not
recommend a business with
a bad mobile site
• 40% of consumers will go
to a competitor’s site after a
bad mobile experience
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*Bad Mobile site
*Help Page leads to a page that does not exist
What do these figures say about mobile web design? It says it needs to be done well in order to engage visitors the first time they visit your mobile site. If not your site could be one of the sites that people talk about on Facebook or Twitter suggesting it’s no good due to bad design. For obvious reasons all
companies, especially a company like L.A Outback needs a good mobile site that caters to its visitors as well as being easy and simple to use. The last thing you want to do as a company is make a mobile site that deters your customers.
!Mobile has impacted web design in a huge way. Developers must think small when it comes to making web pages for smartphones and tablets because they do not have the same amount of screen “real estate” compared to a desktop or a laptop. Everything needs to be made smaller and simpler because
clutter needs to be reduced. When someone visits a mobile site, they are given are given the most popular options from the full site to choose from. At the same time they have more buttons to touch as opposed to links to click on due to how small the screen is. It is easier to touch a button when browsing a
mobile site than it is to touch a link. Those are just some of the things that designers and developers must think about when building sites. Mobile has forever changed the way in which we access the internet and the way developers design websites.
7. How Has Mobile & Table Usage Impacted Web
Design? (continued)
• 64% of smartphone users shop
online using their mobile device
• Among Smartphone Users
48% prefer to visit a retailer’s
mobile website and 38% like
using a mobile application
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*Good mobile Site
*Information is clear and easy to find
Developers must think small when it comes to building web pages for smartphones and tablets because they do not have the same amount of screen “real estate” compared to a desktop or a laptop. Everything needs to be made smaller and simpler because clutter needs to be reduced. At the same time it
needs to be attractive. When someone visits a mobile site, they are given the most popular options from the full site to choose from. The interface differs in the sense that they have more buttons to touch as opposed to links to click on because of a small the screen size. It is easier to touch a button when
browsing a mobile site than it is to touch a link.
8. How Has Mobile & Table Usage Impacted Web
Design? (continued)
• People love to share when they are using their
smarphones! Image Source
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Those are just some of the things that designers and developers should keep in mind when building sites. Mobile has forever changed the way in which we access the internet and the way developers design websites especially for consumers who love to shop online. It would behoove any company, especially
L.A Outback to develop a mobile site that reflect the full website. Not only would that increase sales but it would also make the company more popular through free advertising and marketing because a lot of mobile users are constantly sharing their web activity via Social Media
9. What Current Technologies can be used to Make
Websites Accessible on All Devices?
• User Agent Detector
• DeviceAtlas
• WURFL (Wireless
Universal Resource File)
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Making your website more accessible to mobile devices does not require much. Some of the tools available to automatically detect the type of device that your visitors are using are readily available and if you want to keep it simple you can just code it. User Agent Detector helps the web server know what
type of device and its capabilities every visitor is using. DeviceAtlas and WURFL work a little differently than User Agent Detector but they do basically the same thing. The technology is there, it’s up to you to make a decision now to start designing your site to cater to mobile users. These are some of the top
technologies to choose from that are recommended by the industry. It’s what I would suggest your business to use in order to start making your site more mobile user friendly.
10. Conclusion
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Say Welcome to Mobile
Image owned by LAOutback
Given the statistics for the past few years, it should be more than obvious that your company needs to adopt mobile web design. It is simply a no brainer to take the steps necessary to start building your mobile site and begin getting free advertising due to user activity. Not taking advantage would not
necessarily look bad on your business but you might be missing out on potential mobile customers.
11. References
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018. (n.d.). Cisco. Retrieved June 4, 2014,
from http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/
white_paper_c11-520862.html
Why Mobile Design Should Never Be an Afterthought. (n.d.). Mashable. Retrieved June 5, 2014, from http://mashable.com/
2011/08/05/mobile-design-priority/
Smartphone Ownership 2013. (n.d.). Pew Research Centers Internet American Life Project RSS. Retrieved June 4, 2014, from
http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx
15 Stats Brands Should Know About Mobile - Digiday. (n.d.). Digiday. Retrieved June 4, 2014, from http://www.digiday.com/
brands/15-stats-brands-should-know-about-mobile/?utm_source=Sailthru&utm_medium=email&utm_term=Digiday%20Brands
%20Newsletter&utm_campaign=DD%20Brands%202.0
Mobile Devices Will Outnumber People by the End of the Year. (n.d.). Mashable. Retrieved June 4, 2014, from http://
mashable.com/2013/02/06/mobile-growth/
Time Spent In Mobile Apps Is Starting To Challenge Television, Flurry Says | TechCrunch. (n.d.). TechCrunch. Retrieved June 4,
2014, from http://techcrunch.com/2012/12/05/flurry-mobile-apps-television/#
Google exec: Mobile changes a brands value proposition. (n.d.). Google exec: Mobile changes a brands value proposition.
Retrieved June 4, 2014, from http://www.mobilemarketer.com/cms/news/content/13063.html
WURFL - Mobile Device Database by ScientiaMobile. (n.d.). WURFL - Mobile Device Database by ScientiaMobile. Retrieved June
4, 2014, from http://wurfl.sourceforge.net/
7 Tips To Make Your Web Site Mobile-friendly. (n.d.). SitePoint 7 Tips To Make Your Web Site Mobilefriendly Comments.
Retrieved June 4, 2014, from http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/
ClientConneXion - Live Chat, SEO, SEM, Response, Social Media. (n.d.). ClientConneXion - Live Chat, SEO, SEM, Response,
Social Media. Retrieved June 4, 2014, from http://www.clientconnexion.com/Pages/social-media-marketing-for-auto-
dealers.html
