Email & Mobile Marketing is available with a Campaign Commander solution by Emailvision. Campaign Commander enables automation of online marketing activities to significantly increase the relevance and profitability of marketing and emailing campaigns. Email subscriber information that’s linked to the Microsoft Dynamics CRM produces a bi-directional data flow of important customer metrics that helps marketers improve subscriber segmentation and helps sales teams to drive greater lead generation.

1. Email & Mobile Edition
The new way to manage and
optimize your email and mobile
marketing campaigns.
Unlock your potential.

2. 03 Overview
Campaign Commander ™ is the industry leading Overview
software as a service (SaaS) solution for email Campaign Commander revolutionizes the way email and mobile
and mobile marketing. Thousands of marketing marketing campaigns are managed and delivered. Product interface in
16 languages, enterprise approval and workflow systems, integration of
professionals worldwide rely on Campaign customer preference and behavioral data, multi-account management,
Commander to execute successful campaigns and automated marketing that drives customers back to points of sale
– set Campaign Commander apart from all the rest.
and adopt best practices in relationship marketing.
At every stage, Campaign Commander enables Campaign Commander for Enterprise Organizations
online marketing managers to automate more of Email and Mobile campaigns for Corporate Marketing
their work so they can significantly increase the Campaign Commander enables organizations to realize the benefits of email
and mobile marketing while also addressing the specific requirements of
relevance and profitability of their campaigns. corporate marketing teams. Marketing teams can roll out highly relevant and
fully translated campaigns to regions or business units; control their content
and data with specific user rights, and automate the approval processes for
critical steps in the campaign workflow. Key technology alliances and APIs
provide seamless integration of campaign data with Customer Relationship
Management (CRM), Enterprise Resource Planning (ERP), Sales Force
Automation (SFA), web analytics, and other in-house data sources.
Campaign Commander for Professional Online Marketers
Email and Mobile campaigns with Advanced Tactics
Campaign Commander powers revenue generating email and mobile campaigns
for Professional Online Marketers around the world. Daily campaign execution
is fully automated giving online marketers the ability to focus their efforts on
advanced programs, expansion into new markets, segmentation strategies,
testing, re-marketing, and much more. When email marketing is mission-critical
Campaign Commander from Emailvision and a significant part of the business, Campaign Commander is the trusted
Emailvision is the worldwide leader in on-demand email and social marketing. The Emailvision solution for today’s Professional Online Marketer.
mission to provide excellence in technology and services for online relationship marketing.
The company is majority-owned by Francisco Partners of California, and is led by the same
visionary leaders who founded Emailvision in 1999. With offices in 18 countries, Emailvision
delivers 4 billion messages per month on behalf of more than 3,000 clients worldwide. The Campaign Commander for Digital Marketing Agencies
organization provides a pioneering technology platform, industry-leading deliverability rates, Dedicated platform for Digital Agency Partners
in-depth relationships with more than 150 global ISPs, and best-in-class client services.
Emailvision’s unprecedented quality of service is driven by 12 years of research and development Campaign Commander provides unique capabilities for Digital Marketing
and by the organization’s 400 passionate employees – who are dedicated to helping customers Agencies with multi-account management, role-based campaign management,
harness the exceptional potential of email and social marketing.
and a co-branded product interface. Campaign Commander immediately
“Armed with 12 years’ experience and millions of successful campaigns worldwide, we are delivers agencies with the ability to manage complex campaigns for end-clients,
passionate about driving your email and social marketing program to the next level.” track costs and performance, and provide high value consultancy services
around best practices.
Nick Heys
CEO of Emailvision

3. 04 SaaS Infrastructure and Deliverability 05 Client Support/Client Services
SaaS Infrastructure, Global Deliverability, Support and Services
The Emailvision Infrastructure and Deliverability team provides
best-in-class IT services, 99.9% uptime, and leading deliverability rates
for our global client base.
SaaS Infrastructure Client Support
Over 3000 organizations put their trust in the availability and security of Client focus is one of our core values at Emailvision. Support is not just a box to
Emailvision’s SaaS infrastructure to send over 40 billion emails annually. Working check. It’s having product experts available for our clients 24/7, in local languages,
with key technology partners like Equinix, TelecityGroup, Akamai, AlertSite, in local time zones. Client Support representatives are available to address
ReturnPath, Oracle, and Cisco, Emailvision embraces international security everything from the smallest questions about product features to the largest
standards and runs a fully redundant infrastructure model on “active standby” questions about campaign strategy. Thousands of clients around the world rely
at all times. IT and Deliverability professionals work 24/7 to guarantee that on Emailvision’s Client Support team to deliver highly responsive and dependable
business critical campaigns go out on time, every time. customer service that helps them to achieve their marketing goals.
Global Deliverability Client Services
Our dedicated team of deliverability experts work with over 150 Global ISPs Emailvision’s Client Services team is dedicated to providing timely and targeted
to maintain daily communications on current sending activities and evolving professional services that rapidly deliver value to our clients. Members of the
regulations that are specific to each region and each ISP. The Emailvision Client Services team have significant online marketing expertise and can provide
deliverability team provides guidance and best practices to help our clients a range of services from Training to Creative Services to Managed Services, and
manage their data, and increase their deliverability rates with every campaign. much more. With an average engagement of 1-2 days, Emailvision’s consultants
Campaign Commander also provides built-in deliverability monitoring features can provide the right advice at the right time for marketing projects of all sizes.
that analyze deliverability rates before, during, and after the sending of
campaigns in order to maximize campaign success.
“...with Campaign Commander’s intuitive and easy- “Emailvision set-up, monitoring, data management
to-use interfaces, we manage all our email marketing and broadcast services are high performance. Our
campaigns in-house. The Emailvision Service team is switch from a basic email newsletter tool to Campaign
always available to understand our problems and give Commander has driven a revenue gain for our brands
us accurate solutions. Since we have been working with online. The added value of Emailvision is not only
Emailvision, our deliverability rate is excellent and our defined by its Campaign Commander software. The
open and click-thru rates have increased by 20%.” expertise of the support team, high value services on
a partnership basis together with advanced technical
David Bastian consulting skills and best practices is a great relief to
CEO of VoyagePrive.com us. It enables us to focus more on the coordination of
France our Brand-Online-Activities. Well done!”
Jens Geisler
IT Partner Manager at Unilever
Germany

4. 06 Best in Class Email and Mobile Marketing 07 Main Features
Why choose Campaign Commander Main Features
Today’s online marketer requires easy-to-use email and mobile marketing The main features of Campaign Commander automate daily execution
solutions that automate daily campaign activities and power advanced of email and mobile campaigns and increase success rates through
tactics that lead to greater revenue opportunity. Campaign Commander’s advanced capabilities.
intuitive features step users through the basics of email marketing with
planning, testing, deliverability monitoring, list management, and
reporting tools. Users of Campaign Commander rapidly move on to more
advanced campaign execution involving segmentation strategies, triggered
marketing, integrated email social campaigns, and more.
Best in Class Email and Mobile Marketing
As the worldwide rates of internet adoption rapidly increase, companies with global
strategies for their online marketing will clearly experience competitive advantages.
Campaign Commander fully supports the management and execution of marketing Reports Campaign
campaigns in 16 different languages including: Analytics Planner
US English, UK English, French, German, Dutch, Spanish, Russian, Swedish,
Italian, Chinese simplified and traditional, Portuguese, Brazilian Portuguese,
Danish, Japanese, and Korean.
Messages can be personalized based on country location. Time zone options
provide invaluable help for scheduling campaigns at optimal times and dates for
Portfolio Manager
each location. Deliverability experts at Emailvision have relationships with over User Rights List Management
150 global ISPs to ensure maximum deliverability rates in all regions. Segmentation
Comprehensive product features, complete internationalization capabilities,
and client support and services teams who guarantee customer success; make
Campaign Commander the leading choice for today’s online marketer and the
leading technology in relationship marketing.
Integrations
APIs Split Testing
“True global deliverability matched with local support,
a comprehensive set of features, and easy to
use interface appealed to us. Since launching our
newsletter, promotions and informational emails Deliverability
on Emailvision Campaign Commander we have Email, Social
Mobile Monitoring
seen improved results. The guidance we get from
the Emailvision team on best practice is extremely
valuable in improving campaign effectiveness.”
Laura Santos Triggered
Director E-Commerce Operation at Danskin
Marketing Transactional
USA Marketing

5. 08 Campaign Planner 09 List Management and Segmentation
Campaign Planner List Management and Segmentation
Campaign Planner provides marketers with a calendar view of their With fully integrated and user-friendly tools for list management and
campaigns and enables them to automate campaign planning and segmentation, Campaign Commander makes it easy to manage
execution directly from a single view. Campaign results can be seen subscriber lists, query large amounts of data, and generate the right
through visuals in the calendar. Sophisticated time zone options assist audience for each new campaign.
with scheduling multiple campaigns to execute at optimal times in
different times zones. Marketers can gain insight into customer profiles directly from reports, target
customers by their unique behavior, and adapt email programs for well-defined
audiences. The end-result; marketing campaigns that are more relevant,
“The whole process from start to set-up took around 3 more personalized, and provide higher return on investment.
weeks. After completing the advanced training, I was
up and running, building campaigns that made a huge Key features:
difference to the marketing function.” • Quick segments: Automates segmentation with customer behavioral information. Up-sell, cross-sell,
and promote offers to customers who recently clicked links or opened messages
Jill Quick
Marketing Manager at Victory Services Club • Social segments: Identifies brand ambassadors by analyzing customer behavior and engagement
United Kingdom across 16 global social networks
• Flexible segment builder: Enables marketers to define their own segments with fully customizable
segmentation options
• Data mart: Brings marketing programs to the next level by targeting combinations of demographic,
behavioral, purchase history, preferences, and other data available in the CRM or ERP applications
• List management: Provides import and export options for member data, manages member
quarantines, and monitors overall list growth for active/ inactive members
• List hygiene: Keeps subscriber lists up-to-date with comprehensive list synchronization
Campaign Planner – Calendar view Segmentation – Social segment view

6. 10 Testing and Monitoring for Success 11 Triggered and Transactional Marketing/Portfolio Manager and User Rights
Testing and Monitoring for Success Triggered and Transactional Marketing
Using Campaign Commander, online marketers increase their success Campaign Commander’s Triggered marketing tools enable automatic
with every campaign. Key features enable testing before campaign marketing that targets customers at every stage of the customer
execution and deliverability monitoring during the live campaign. The lifecycle including welcome, loyalty, and reactivation programs.
end result is more successful campaigns, higher response rates, and Multi-channel, rule-based campaigns are triggered by key business
improved return on investment. objectives such as:
The A/B split testing feature in Campaign Commander takes the guesswork • Starting an effective engagement: Welcome programs
and risk out of email marketing and provides an empirical method for boosting • Maintaining engaged customers: Loyalty programs, behavioral targeting, up-sell and cross-sell
campaign response rates and profitability. Online marketers can analyze how • Reactivating dormant customers: Restarting inactive buyers, openers and clickers
subscribers react to each offer, adjust content and offers in real-time, and
continuously improve campaign performance.
• Addressing shopping cart abandonments: Retargeting customers who leave purchases
Campaign Commander’s transactional marketing platform provides real-time, guaranteed delivery
The deliverability monitoring feature in Campaign Commander enables for customer service emails. Online marketers can also use this feature to combine customer service
emails with added branding and promotional offers. Key capabilities include:
marketers to monitor email reputation, proactively identify content issues
that could affect reputation, and get actionable advice to fix deliverability issues • Branded order confirmations with up-sell and cross-sell promotions
prior to campaign launch. Marketers can see if campaigns are being blocked
or filtered by the major ISPs. They can also see any campaigns that are causing • Delivery alerts and confirmations
complaints, or other potential issues affecting delivery to the inbox. • New subscriber welcome messages
Portfolio Manager and User Rights
Campaign Commander’s Portfolio Manager and User-Rights
Testing – Deliverability inbox preview enables marketing organizations and agencies to expand their service
offerings to regions, business units, brands, or end-clients.
Multi-account management provides the ability to centralize and
manage email and mobile campaigns on behalf of end-clients.
User-rights provides marketing teams with the ability to assign specific levels of
access control, securely roll out campaigns, and empower end-users to manage
local campaign execution.
Key features:
• Supports campaign execution for a portfolio of end-customers
• Organizes key marketing people into defined groups and roles
• Automates approval processes for critical steps in campaign workflow
• Controls content and data

7. 12 Mobile Marketing 13 Integration and APIs /Email Social Marketing
Mobile Marketing Integrations and APIs
Campaign Commander enables online marketers to execute integrated Campaign Commander provides secure, open, and powerful APIs
or stand-alone mobile campaigns, create a seamless mobile experience that enable a number of out-of-the-box integrations with data
for their customers, and automate the sending of SMS campaigns. from CRM, ERP, SFA, web analytics, or other in-house applications.
Campaign Commander can act as a key data source for these
Key features:
applications with metrics on subscribers and campaign performance.
• Mobile Email Marketing: Provides previews on campaign content for multiple mobile devices to ensure
This 360° approach allows every marketing campaign to be fully
a positive customer experience when viewing email messages on mobile
analyzed, integrated, and optimized for maximum return on investment.
• Mobile SMS Marketing: Supports both stand-alone SMS campaigns, and fully integrated marketing
Campaign Commander APIs can also be leveraged to create a
channels that automatically send SMS campaigns based on triggered responses to email campaigns
• iPhone App: Enables campaign monitoring and mangement from any location
customized marketing solution for in-house campaign management.
Key features:
“Campaign Commander is easy to use and gives you • Campaign Management API: Uses existing publishing applications to directly update email message
great advanced features.” content into Campaign Commander. Every aspect of the campaign production process can be driven
through the campaign management APIs
Tim Sidebotham
Digital Marketing Executive at Littlewoods Clearance • Notification Messaging API: Adapts corporate templates to include marketing offers. Campaign
Commander’s state of the art Notification Messaging Platform (NMP) transforms standard order
United Kingdom
confirmations, e-tickets, and billing payment notifications into a profitable new sales channel
• SDK: Provides all of the resources developers need to integrate with Campaign Commander APIs
including documentation, a developer portal, community sharing, and dedicated support
Mobile Marketing – Triggered email SMS campaign
Email Social Marketing
Campaign Commander enables online marketers to integrate
Email Social marketing campaigns, boosting the effectiveness
of both channels. Campaign Commander incorporates social
community members to provide full campaign integration with
subscribers, followers and fans. Key product features, like social
segmentation and reporting, enable seamless campaign
execution across both channels.
Key features:
• Share with My Social Networks: Provides easy-to-install links that can be fully customized to connect
email campaigns with over 16 global social networks
• Social Forms: Provides a custom Facebook application designed specifically for Emailvision customers.
Marketers can create customized forms for Facebook pages, collect social data, and automatically
integrate this information into Campaign Commander
• Social Segments Reports: Enables marketers to discover the top social networks used by their
members and identify key brand influencers in these communities

8. 14 Reports and Analytics 15 Strategic Alliances
Reports and Analytics Strategic Alliances
One of the top priorities for online marketers is to have Emailvision is partnering with a growing list of Strategic Alliances to
up-to-the-minute and detailed reports on campaign performance provide our clients with out-of-the-box technology integrations that
and customer behavior. Campaign Commander’s reports and increase the visibility and success of their email marketing.
analytics provide essential information on open rates, click-thrus,
purchases, shares on social networks, and much more. Campaign The interoperability of email marketing with key business applications enables
organizations to connect highly relevant customer data and continuously
Commander allows marketers to evaluate their campaign increase the effectiveness of their online marketing. Email campaign
performance from multiple types of reports. performance that’s linked to web analytics produces key data on the revenue
Key features:
impact of specific offers.
• Measuring the behavior of different target groups as soon as they receive campaigns Email subscriber information that’s linked to the CRM produces a bi-directional
• Receiving daily updates on all campaign KPIs data flow of important customer metrics that helps marketers improve
• Analyzing detailed reports on each offer in a campaign
subscriber segmentation and helps sales teams to drive greater lead generation.
Email campaigns that are linked to e-commerce applications can provide
•Comparing campaigns to identify the high performers
actionable data on shopping cart abandonments, re-marketing opportunities,
• Monitoring deliverability rates to ensure that emails are reaching subscribers
conversions for repetitive purchases, and much more. These partnerships
•Viewing response trends bring our clients integrated views of their customer data, tighter processes
• Measuring campaign profit contribution
between complimentary technologies, and improved relevance in their
marketing campaigns.
Reports – Campaign snapshot report Just a few of Emailvision’s Technology Partners

9. Worldwide Contacts:
Argentina Austria
www.emailvision.ar www.emailvision.at
Belgium Brazil
www.emailvision.be www.emailvisionbrasil.com.br
Canada China
www.emailvision.ca www.emailvision.cn
France Germany
www.emailvision.fr www.emailvision.de
Hong Kong Israel
www.emailvision.hk www.emailvision.il
Italy Netherlands
www.emailvision.it www.emailvision.nl
Portugal Scandinavia
www.emailvision.pt www.emailvision.se
Spain Switzerland
www.emailvision.es www.emailvision.ch
United Kingdom USA
www.emailvision.co.uk www.emailvision.com
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