10. OUR DIAMOND STRATEGIC APPROACH
Level 3
Media Mix
your market…
your conversions…
your engagement…
Level 2
”Go To Market”
Level 1
Strategic Targets
your platforms…
your structure…
Business
Strategy
“Go To Market
Strategy”
COO
CFOCTO
CMO
CEO / Board
3D
Market
2D
Product
1D
Brand
12. STRATEGY DEVELOPMENT | LEVEL 1
your digital market…
your digital conversions…
your digital engagement…
”Go To Market”Strategic Targets
your digital platforms…
your digital structure…
Business
Strategy
Driving your digital
business
COO
CFO
CTO
CMO
CEO / Board
Strategic Input
S
W
O
T
Tech
Analysis
Trend
Analysis
Competitor
Analysis
Market
Analysis
Data Driven Solutions
Customer
Analysis
13. Digital predictions
via archetypes
Digital generation
of technologies
Digital interaction
with 3’rd party
logistics
Digital competitor
intelligence
Digital insights
from 3’rd party
activities
Digital areas of
potential disruption
Digital trends &
tendencies
Digital media
integration
STRATEGIC INPUT
Digital
Business
Strategy
Analyzing &
workshop
15. STRATEGY CONCEPT DEVELOPMENT | LEVEL 2
The Media Mix“Go To Market”Strategic Input
S
W
O
T
3D
Market
2D
Product
1D
Brand
Data Crunching
Data WarehouseIOT Data
Data from DMP (Data Management Platform)
External Data
The
Business
Strategy
18. STRATEGY DEVELOPMENT | LEVEL 3
DataDigital Media ExecutionTactical Input
Strategic Output
Data Collection
Digital
TV
Display
Social
Media
CRM
VideoAdWords
Affiliate Mobile
Real Time DMP
(Data Management Platform)
Monitoring campaigns and data mergers
Strategic
Recommendation
Tactical
Recommendation
3D
Market
2D
Product
1D
Brand
19. 3D
Market
2D
Product
1D
Brand
I am about to buy a
product that you sell, and I
am seriously
considering your
brand… and some others.
I am not currently looking
for a product that you sell,
but I can be interested in
the near future…
I am about to buy a
product that you sell, I
don’t know your brand
or I’m not especially
considering it as a good
solution…
Media Mix • COMPOSITION OF MEDIA CAMPAIGNS
Additional media
(…oudoor,offline, Tv...)
Real Time DMP
(Data Management Platform)
Lead Generating
Re-marketing
Brand Building
Engagement
Always on
Digital media
• Affiliate
• AdWords
• Display
• Social Media
• AdWords
• Display
• RTB
• Social Media
• You Tube
• CEM / CRM
• Display
• YouTube
• Facebook
• Instagram
• CRM