How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

•

1 j'aime•1,076 vues

NewsCred

Robert Candelino, Unilever

Marketing

4
Walking  
the Talk
Challenging Stereotypes &
Encouraging Discussion
Listening  
to Women
ONLY 2% of women around the world
would describe themselves as beautiful

total PR !
impressions secured
BILLIO
N
5.1
Decreased negative social
sentiment around curls by
20%
Printed books requested
by school, libraries,
community groups
1K+
E-book downloads
101K+
Keyboard installs/
downloads
928K+
MILLION
28.3
ﬁlm
view
s

@newscred
MASTER CONTENT MARKETING WITH
#ThinkContent University
Get over six hours of premium content
free with promo code: TCSummit16*
Regularly $895; expires June 17, 2016
insights.newscred.com/thinkcontent-u

Recommandé

Marketing to MillennialsKen Tronnes

Marketing to Millennials.pptxSheryl Barlow

Marketing to millennials Carolyn Butler-Madden

Marketing To A MillennialChris Hall

5 Tips to Elevate Your Multicultural CampaignsAssociation of National Advertisers

Marketing For Social GoodAquent

Marketing profs storytelling 061413Carla Johnson

Marketing To Womenjfullen71

Recommandé

Marketing to MillennialsKen Tronnes

Marketing to Millennials.pptxSheryl Barlow

Marketing to millennials Carolyn Butler-Madden

Marketing To A MillennialChris Hall

5 Tips to Elevate Your Multicultural CampaignsAssociation of National Advertisers

Marketing For Social GoodAquent

Marketing profs storytelling 061413Carla Johnson

Marketing To Womenjfullen71

Integrated Marketing Communications (ZiggZ.net) - Case StudyHtet Zan Linn

Marc Connor - Going for the Gut: Building Emotionally Satisfying Digital Expe...Seattle Interactive Conference

Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness

Strategies for Marketing to WomenAffiliate Summit

Would you rather be right or liked? A look at advertising vs. content (By: El...PluggedIn BD

Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent

Advertising Trends 2018Erol Toksoy

Aquent/AMA Webcast: The Youth Mobile Age: Understanding Trends Among the Mobi...Aquent

Chris Marino - Escape The Sea of SamenessSocial Fresh Conference

Unique Kimberley, bringing real people, real content and real stories to tour...Chris Maher

Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher

Engaging Millennials: the Role of Corporate ResponsibilityJames Sutton

UPA DeckSimon Mainwaring

Editorial presentation v5James Aufenast

Why Marketing to Women Is a Waste of MoneyWomenkind

Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell

Heinz Grow Your Own 2015 Case Study from We Are SocialWe Are Social

Graduate Management Admission Council . Business 3.0 ConferenceJayant Murty

Creative that cracks the codeSameer Mathur

Media is Messin With Our GirlsMary Dean

Backed with Data: How We Can Use Data to Create Compelling ContentNewsCred

Innovation Applied to B2B Content MarketingNewsCred

Contenu connexe

Tendances

Integrated Marketing Communications (ZiggZ.net) - Case StudyHtet Zan Linn

Marc Connor - Going for the Gut: Building Emotionally Satisfying Digital Expe...Seattle Interactive Conference

Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+MeylerCrowdtapforBusiness

Strategies for Marketing to WomenAffiliate Summit

Would you rather be right or liked? A look at advertising vs. content (By: El...PluggedIn BD

Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent

Advertising Trends 2018Erol Toksoy

Aquent/AMA Webcast: The Youth Mobile Age: Understanding Trends Among the Mobi...Aquent

Chris Marino - Escape The Sea of SamenessSocial Fresh Conference

Unique Kimberley, bringing real people, real content and real stories to tour...Chris Maher

Unique Kimberley, bringing real people, real content and real stories to tour...Robyn Maher

Engaging Millennials: the Role of Corporate ResponsibilityJames Sutton

UPA DeckSimon Mainwaring

Editorial presentation v5James Aufenast

Why Marketing to Women Is a Waste of MoneyWomenkind

Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell

Heinz Grow Your Own 2015 Case Study from We Are SocialWe Are Social

Graduate Management Admission Council . Business 3.0 ConferenceJayant Murty

Creative that cracks the codeSameer Mathur

Media is Messin With Our GirlsMary Dean

Tendances (20)

Integrated Marketing Communications (ZiggZ.net) - Case Study

Marc Connor - Going for the Gut: Building Emotionally Satisfying Digital Expe...

Rethinking Marketing to Women: Presented by Crowdtap & Beeby Clark+Meyler

Strategies for Marketing to Women

Would you rather be right or liked? A look at advertising vs. content (By: El...

Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...

Advertising Trends 2018

Aquent/AMA Webcast: The Youth Mobile Age: Understanding Trends Among the Mobi...

Chris Marino - Escape The Sea of Sameness

Unique Kimberley, bringing real people, real content and real stories to tour...

Engaging Millennials: the Role of Corporate Responsibility

UPA Deck

Editorial presentation v5

Why Marketing to Women Is a Waste of Money

Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing Campaign

Heinz Grow Your Own 2015 Case Study from We Are Social

Graduate Management Admission Council . Business 3.0 Conference

Creative that cracks the code

Media is Messin With Our Girls

En vedette

Backed with Data: How We Can Use Data to Create Compelling ContentNewsCred

Innovation Applied to B2B Content MarketingNewsCred

Reaching a New Generation: How to Effectively Use Content to Capture the Atte...NewsCred

Church, State, and the Future of VR: How the NewYork Times is Advancing Virtu...NewsCred

Content Marketing Enlightenment: Finding Success with ContentNewsCred

The Future of Content MarketingNewsCred

En vedette (6)

Backed with Data: How We Can Use Data to Create Compelling Content

Innovation Applied to B2B Content Marketing

Reaching a New Generation: How to Effectively Use Content to Capture the Atte...

Church, State, and the Future of VR: How the NewYork Times is Advancing Virtu...

Content Marketing Enlightenment: Finding Success with Content

The Future of Content Marketing

Similaire à How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

How to Use Digital Storytelling and Social Media to Market Your Responsible T...Audrey & Dan Uncornered Market

Whirlpool Every Day, Care Sidra Zia Butt

Delivering Brand Promises and a Strong Bottom Line | Mark Wynne, Kimberly-Cla...iStrategy

Dynvibe - can you hear the consumer rebellionDynvibe

Impero Anti Trend Report 2016Impero

#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014ArabNet ME

Content Marketing PresentationClémence Fontaine

Brand Storytelling in The Times of CovidDiana Yazidjian ✈️

Trends in PR - Global Best PracticeBurson-Marsteller Asia-Pacific

Brandhome goes Cannes Lions 2015 - Take-awaysBrandhome

Alcohol awareness powerpoint presentationHolly Grant

C.I.M.E Presentation, Rome 9-10 May 2012BisnodeInteract

22.innoCosdigital14KGS Global

NHL Slides - Driving Fandom Through Social Storytelling Simon Mainwaring

Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...Audrey & Dan Uncornered Market

Introduction to Social Media (Week 3)Axel Bruns

Skinforum 0309Sheri Rearick

Webinar: How Social Analytics Grow Brand LoyaltyNetBase Solutions Inc.

Digital Travel Summit: How UGC Fuels the Travel Booking CycleStackla

Protagonist at DIS: Rethinking the Big IdeaDigiday

Similaire à How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty (20)

How to Use Digital Storytelling and Social Media to Market Your Responsible T...

Whirlpool Every Day, Care

Delivering Brand Promises and a Strong Bottom Line | Mark Wynne, Kimberly-Cla...

Dynvibe - can you hear the consumer rebellion

Impero Anti Trend Report 2016

#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014

Content Marketing Presentation

Brand Storytelling in The Times of Covid

Trends in PR - Global Best Practice

Brandhome goes Cannes Lions 2015 - Take-aways

Alcohol awareness powerpoint presentation

C.I.M.E Presentation, Rome 9-10 May 2012

22.innoCosdigital14

NHL Slides - Driving Fandom Through Social Storytelling

Show, Don't Tell: Employing Digital Storytelling and Social Media in Buildin...

Introduction to Social Media (Week 3)

Skinforum 0309

Webinar: How Social Analytics Grow Brand Loyalty

Digital Travel Summit: How UGC Fuels the Travel Booking Cycle

Protagonist at DIS: Rethinking the Big Idea

Plus de NewsCred

Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred

The Art of Data: SpotifyNewsCred

The Science of Storytelling: The InfatuationNewsCred

The Marketing Revolution: National GeographicNewsCred

Creating Content for Community and Culture: adidasNewsCred

The Science of Storytelling: AktanaNewsCred

The Science of Storytelling: BNY MellonNewsCred

Webinar: How NewsCred Does Content Marketing 2017NewsCred

The Quest for the Holy Grail of ContentNewsCred

The Future of Media and the Impact on ContentNewsCred

Going Global: Mastering a Cross-Regional Content Marketing StrategyNewsCred

Using New Approaches to Content to Steward a Brand that Never Stands StillNewsCred

Hussain’s House: Using Content to Connect with MillennialsNewsCred

How to Build an Owned Media Empire with EPIC Content MarketingNewsCred

Selling Content Internally: Achieving Executive Buy-inNewsCred

Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred

IBM's Strategies for Harnessing Brand Advocates for ContentNewsCred

How NewsCred does content marketingNewsCred

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...NewsCred

#ThinkContent Tour London: Shafqat Islam, NewsCred NewsCred

Plus de NewsCred (20)

Content Marketing in the Performance Era: NewsCred's Shafqat Islam

The Art of Data: Spotify

The Science of Storytelling: The Infatuation

The Marketing Revolution: National Geographic

Creating Content for Community and Culture: adidas

The Science of Storytelling: Aktana

The Science of Storytelling: BNY Mellon

Webinar: How NewsCred Does Content Marketing 2017

The Quest for the Holy Grail of Content

The Future of Media and the Impact on Content

Going Global: Mastering a Cross-Regional Content Marketing Strategy

Using New Approaches to Content to Steward a Brand that Never Stands Still

Hussain’s House: Using Content to Connect with Millennials

How to Build an Owned Media Empire with EPIC Content Marketing

Selling Content Internally: Achieving Executive Buy-in

Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)

IBM's Strategies for Harnessing Brand Advocates for Content

How NewsCred does content marketing

The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...

#ThinkContent Tour London: Shafqat Islam, NewsCred

Dernier

VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha

Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz

2024 SEO Trends for Business Success (WSA)Jomer Gregorio

Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World

ASO Process: What is App Store OptimizationAli Raza

top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C

Influencer Marketing Power point presentationdgtivemarketingagenc

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey

What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy

TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa

What are the 4 characteristics of CTAs that convert?Juan Pineda

Michael Kors marketing assignment swot analysisjunaid794917

Infographics about SEO strategies and usesbhavanirupeshmoksha

The power of SEO-driven market intelligenceHinde Lamrani

Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica

The Impact of Digital Technologies bruguardarib

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Dernier (20)

VIP Call Girls In Green Park 9654467111 Escorts Service

Miss Immigrant USA Activity Pageant Program.pdf

2024 SEO Trends for Business Success (WSA)

Master the Art of Digital Recruitment in Asia.pdf

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf

ASO Process: What is App Store Optimization

top marketing posters - Fresh Spar Technologies - Manojkumar C

Influencer Marketing Power point presentation

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...

What’s the difference between Affiliate Marketing and Brand Partnerships?

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector

What are the 4 characteristics of CTAs that convert?

Michael Kors marketing assignment swot analysis

Infographics about SEO strategies and uses

The power of SEO-driven market intelligence

Codes and Conventions of Film Magazine Websites.pptx

The Impact of Digital Technologies

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf

How Unilever has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty

1. @newscred Keynote: Case Study – How Unilever Has Mastered the Art of Storytelling to Capture Our Hearts and Brand Loyalty Rob Candelino, General Manager/ VP Marketing, Haircare, Unilever

2. BRANDS WITH PURPOSE

3. 3 CAMPAIGN FOR REAL BEAUTY

4. 4 Walking   the Talk Challenging Stereotypes & Encouraging Discussion Listening   to Women ONLY 2% of women around the world would describe themselves as beautiful

9. total PR ! impressions secured BILLIO N 5.1 Decreased negative social sentiment around curls by 20% Printed books requested by school, libraries, community groups 1K+ E-book downloads 101K+ Keyboard installs/ downloads 928K+ MILLION 28.3 ﬁlm view s

10.

11.

12.

13.

14.

15. THANK YOU @dove #LoveYourHair

16. @newscred MASTER CONTENT MARKETING WITH #ThinkContent University Get over six hours of premium content free with promo code: TCSummit16* Regularly $895; expires June 17, 2016 insights.newscred.com/thinkcontent-u