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Using Twitter to Promote Your
Business
NextBee Media
Twitter is Popular, Useful
has more than 232 million active monthly users
43% Twitter users use their mobile devices to tweet
*http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing
https://blog.kissmetrics.com/fan-base/
64% of users are more likely to shop from brands
they follow on Twitter, says a survey
Twitter offers -
Engagement Opportunities
Social Buzz
Effective Targeting
Intelligent Analytics
Taking Advantage of Twitter
Your How-to Guide
#Engage Customers
Interesting UpdatesMotivate
through
Enticing games
Rewards &
Sweepstakes
Redress
Customer Issues
on Twitter Profile
Personal Messages
Updates
customers can
relate to
Spread
Information
Catchy, viral
Memes
Tweets with Images engage 2x more than those without!
#Create Buzz
Get retweets
Provide a definite call for action
get your #tag trending
,,
generate huge public interestAlign with a cause
from influencers and celebrities
to gain momentum
'follow-gate' sweepstakes
contests to capture user data
# Target Effectively
Interest targeting lets
you promote tweets to
users by interest
categories, and to people
similar to your followers
Run catchy promoted tweets to promote your offers
Target users based on KEYWORDS from their past activity
# Personality
Create a
profile that
reflects your
brand
Use an appropriate
background image to
convey what your
brand stands for
Get your
leadership team
and employees to
tweet and engage
with customers
#Analyze
Use analytic tools for the discovery, recruitment and
engagement of social media influencers
Use 'Twitter cards' to present rich content and analyze
the effectiveness
Analyse engagement patterns and your user’s social media
activity, leading to the development of demographic and
psychographic profiles
www.nextbee.com
NextBee Media

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Using Twitter to Promote Your Business

  • 1. Using Twitter to Promote Your Business NextBee Media
  • 2. Twitter is Popular, Useful has more than 232 million active monthly users 43% Twitter users use their mobile devices to tweet *http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing https://blog.kissmetrics.com/fan-base/ 64% of users are more likely to shop from brands they follow on Twitter, says a survey
  • 3. Twitter offers - Engagement Opportunities Social Buzz Effective Targeting Intelligent Analytics
  • 4. Taking Advantage of Twitter Your How-to Guide
  • 5. #Engage Customers Interesting UpdatesMotivate through Enticing games Rewards & Sweepstakes Redress Customer Issues on Twitter Profile Personal Messages Updates customers can relate to Spread Information Catchy, viral Memes Tweets with Images engage 2x more than those without!
  • 6. #Create Buzz Get retweets Provide a definite call for action get your #tag trending ,, generate huge public interestAlign with a cause from influencers and celebrities to gain momentum 'follow-gate' sweepstakes contests to capture user data
  • 7. # Target Effectively Interest targeting lets you promote tweets to users by interest categories, and to people similar to your followers Run catchy promoted tweets to promote your offers Target users based on KEYWORDS from their past activity
  • 8. # Personality Create a profile that reflects your brand Use an appropriate background image to convey what your brand stands for Get your leadership team and employees to tweet and engage with customers
  • 9. #Analyze Use analytic tools for the discovery, recruitment and engagement of social media influencers Use 'Twitter cards' to present rich content and analyze the effectiveness Analyse engagement patterns and your user’s social media activity, leading to the development of demographic and psychographic profiles