2. Twitter is Popular, Useful
has more than 232 million active monthly users
43% Twitter users use their mobile devices to tweet
*http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing
https://blog.kissmetrics.com/fan-base/
64% of users are more likely to shop from brands
they follow on Twitter, says a survey
5. #Engage Customers
Interesting UpdatesMotivate
through
Enticing games
Rewards &
Sweepstakes
Redress
Customer Issues
on Twitter Profile
Personal Messages
Updates
customers can
relate to
Spread
Information
Catchy, viral
Memes
Tweets with Images engage 2x more than those without!
6. #Create Buzz
Get retweets
Provide a definite call for action
get your #tag trending
,,
generate huge public interestAlign with a cause
from influencers and celebrities
to gain momentum
'follow-gate' sweepstakes
contests to capture user data
7. # Target Effectively
Interest targeting lets
you promote tweets to
users by interest
categories, and to people
similar to your followers
Run catchy promoted tweets to promote your offers
Target users based on KEYWORDS from their past activity
8. # Personality
Create a
profile that
reflects your
brand
Use an appropriate
background image to
convey what your
brand stands for
Get your
leadership team
and employees to
tweet and engage
with customers
9. #Analyze
Use analytic tools for the discovery, recruitment and
engagement of social media influencers
Use 'Twitter cards' to present rich content and analyze
the effectiveness
Analyse engagement patterns and your user’s social media
activity, leading to the development of demographic and
psychographic profiles