"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Rss Advertising
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10. Thank you Do visit us at www.nextbee.com today ..
Notes de l'éditeur
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at rss advertising, the cost and time required, along with the execution details, tips, and alternatives in running your campaign.
Introduction to RSS Advertising Readers who sign up for RSS feeds for their favorite websites receive updates in the form of headlines as soon as they are published, and don't have to keep visiting the site over and over to check for updates. RSS is a powerful way for direct marketers to reach a wider audience and to keep in touch with their regular readers.
Cost and timeframe RSS feeds cost nothing to set up or to subscribe to. The only real cost is the extra advertising that you might choose to do, such as adding an AdWords campaign on top of your RSS campaign. Readers only need to click on the subscription button and they automatically get signed up for your updated feeds.
Action plan Initially you must concentrate on publishing important articles, offers, videos, and podcasts. Remember, the key is to do everything possible to gain new readers and keep the ones you already have. Once you have built up readership, then you can start focusing on your RSS publishing.
Tips and tactics In case laypersons visit your site, you should dedicate a space or even a whole page to explaining what it does, and what the reader can get out of subscribing to your RSS feed. The most important aspect to a successful RSS publishing is relevant and useful content.
Email marketing Email marketing is still a viable option. Writing newsletters and sending them out to a mailing list is similar to what RSS can do, except it is a more tedious.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
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