TALES OF INNOVATION AND CO-CREATION
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This document discusses innovation and the importance of storytelling. It argues that maintaining old assumptions and ideas prevents new thinking and innovation. To drive change, one must change the prevailing story by connecting problems to human experiences, highlighting conflicts with past solutions, challenging conventions, and achieving a shift in consciousness through a new vision. Successful innovation follows a process from ideas to concrete impacts through collaboration and co-creation. It emphasizes shifting culture from hierarchies to networks where diverse teams can generate new possibilities.
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TALES OF INNOVATION AND CO-CREATION
- 1. @MIND_MAVERICK INNOVATION TALES NICK JANKEL, WECREATE LIVERPOOL VICTORIA SEP 2011
- 3. BUILDING THE CAPACITY FOR ORGANISATIONS TO CO-CREATE THROUGH TRAINING, COACHING & CULTURE-CHANGE
- 5. BLAH HOW MANY TIMES DO WE HERE PEOPLE TALKING TALKING TALKING ABOUT INNOVATION?
- 7. INCREMENTAL
- 9. DISRUPTIVE
- 12. QUEST
- 13. VENTURE FORTH TO FIND THE HIDDEN TREASURE
- 14. MAKING NEW CONNECTIONS BETWEEN INFORMATION
- 15. THING?
- 16. THINKING! AND THEREFORE A WAY OF DOING BUSINESS / LIFE
- 18. STATUS QUO MAINTAINED BY OUTDATED ASSUMPTIONS
- 19. OLD IDEAS STOP US THINKING FREELY
- 20. LET GO OF THE OLD IDEAS
- 22. BEFORE WE GET NEW ONES
- 23. THE BIG IDEAS THAT CREATE GROWTH
- 30. SmartyPig
- 32. SAFETY IN OLD ASSUMPTIONS, CONVENTIONS AND MYTHS
- 34. ILLUSION BECAUSE HOLDING ONTO THE OLD IDEAS IS FAR MORE DANGEROUS LONG-TERM THAN RISKING NEW ONES
- 36. $85 BILLION WENT BUST BY CLINGING ONTO OLD IDEAS?
- 37. NEW MYTHS CREATE NEW THOUGHTS & NEW BEHAVIORS
- 38. NEW SEGMENT INCREMENTAL DISRUPTIVE BUSINESS AS USUAL OLD INCREMENTAL SEGMENT PROBLEMS AS USUAL OLD BEHAVIOUR NEW BEHAVIOUR
- 39. “A revolution doesnt happen when society adopts new tools. It happens when society adopts new behaviours.” CLAY SHIRKY
- 40. NEW ZOPA SEGMENT SMARTYPIG KIVA OLD WONGA SEGMENT OLD BEHAVIOUR NEW BEHAVIOUR
- 41. STORY ALL INNOVATION IS A NARRATIVE
- 42. HUMAN EXPERIENCE IS EMBEDDED IN STORY
- 43. 70% OF WHAT WE LEARN IS THROUGH STORIES
- 44. "Those who do not have power over their story — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change - truly are powerless, because they cannot think new thoughts.” SALMAN RUSHDIE
- 45. STORIES DEFINE OUR ASSUMPTIONS, OUR BUSINESSES AND OUR SOCIETY
- 46. CHANGE THE GAME? FIRST YOU MUST CHANGE THE STORY
- 47. "You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." BUCKMINSTER FULLER
- 50. CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONNECTION CONCRETE IMPACT
- 51. CONNECTION THE ISSUE IN REAL, HUMAN TERMS THE PROBLEM, NEED OR DESIRE
- 52. CONFLICT WHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED
- 53. CONVENTIONS THE CONVENTIONS OF THE SECTOR THE MYTHS THAT NEED CHALLENGING
- 54. CONSCIOUSNESS SHIFT THE INSIGHT THE CREATIVE LEAP THE NEW WAY OF THINKING
- 55. “Problems cannot be solved by the same level of thinking that created them.” ALBERT EINSTEIN
- 56. UNCONSCIOUS SOLUTION MARKET DISRUPTION UNCONSCIOUS PROBLEM CONSCIOUS LATENT SOLUTION NEEDS CONSCIOUS NEW PROBLEM INNOVATION INNOVATION OPPORTUNITY
- 57. CONVICTION THE VISION, OPPORTUNITY, COMMITMENT (SOMETHING BIGGER THAN YOURSELF)
- 58. CONCEPT THE IDEA, THE SOLUTION
- 59. CONCRETE IMPACT IN THE REAL-WORLD WHAT IS THE NEW BEHAVIOUR? WHAT IS IN IT FOR US / CONSUMERS / THE WORLD?
- 60. “IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONNECTION CONCRETE IMPACT “REALITY”
- 61. "If you’re going to have a story, have a big story, or none at all." JOSEPH CAMPBELL
- 62. HIERARCHIES MAINTAIN THE OLD STORIES www.wecreate
- 63. GROUP THINK
- 64. CULTURE OF INNOVATION & COLLABORATION IS KING
- 65. HIERARCHIES ARE BEING DISSOLVED IN A GLOBALISED PARTICIPATORY www.wecreate 65
- 67. (EM)POWER IN NETWORKS, INDIVIDUALS CAN INFLUENCE LARGE TEAMS TO GENERATE INNOVATION FROM THE BOTTOM-UP SHIFTING THE CULTURE
- 68. DIVERSE TEAMS MORE LIKELY TO CREATE BRILLIANCE THAN MANY SIMILAR GENIUSES
- 69. WHEN WE COLLABORATE WE OPEN UP POSSIBILITIES THAN ONE ALONE COULD NOT DO
- 70. DOUBT THE POWER OF CO-CREATION?
- 71. TOGETHER EVERYTHING IS POSSIBLE