This document discusses innovation and the importance of storytelling. It argues that maintaining old assumptions and ideas prevents new thinking and innovation. To drive change, one must change the prevailing story by connecting problems to human experiences, highlighting conflicts with past solutions, challenging conventions, and achieving a shift in consciousness through a new vision. Successful innovation follows a process from ideas to concrete impacts through collaboration and co-creation. It emphasizes shifting culture from hierarchies to networks where diverse teams can generate new possibilities.
44. "Those who do not have
power over their story —
the power to retell it,
rethink it, deconstruct it,
joke about it, and change
it as times change -
truly are powerless,
because they cannot think
new thoughts.”
SALMAN RUSHDIE
47. "You can never
change things by
fighting the existing
reality. To change
something, build a
new model that
makes the existing
model obsolete."
BUCKMINSTER FULLER