How to develop compelling, activating and empathic messages, whether in marketing, parenting, leadership or any area of life. Looks at the science of viral social media, contagion, emotions in content etc Check out new book, Switch On, which covers some of themes within: http://www.amazon.co.uk/Switch-ignite-creative-science-breakthrough/dp/1780288336/ref=sr_1_1?ie=UTF8&qid=1403731586&sr=8-1&keywords=switch+on+jankel Keynote at GTI Breakfast Briefing

1. the attention economy &
messaging mastery
www.wecreateworldwide.com

2. The basics
INNOVATION + LEADERSHIP + CULTURE
Established in 2005 to support purpose-driven
organisations and leaders accelerate breakthroughs
in brands, products, services and business models
1 CEO + 30+ world-class associates to guarantee
expertise & fit
Operate as social enterprise, subsidising high-impact
projects esp. accelerating social entrepreneurs in
Africa & Asia

3. FREE EBOOK

4. CONTEXT
is king!
changing constantly
!
!

5. ATTENTION
economy
limiting factor in consumption of
messages
one click away from irrelevance

6. BEHAVIOURS DRIVEN BY
beliefs, driven by
emotions
fast (1/5)
guides us
!
Sources: Antonio D’Amasio, Baba Shiv,
Andrew Newberg, Jonathan Haidt
IRRATIONAL

7. Sources: IPA Data Bank

8. Sources: Berger & Milkman

9. Sources: Fractl

10. CURIOSITY
Gap

11. POSITIVITY
MATTERS
“energy exchange”
empower people with messages that
locates their role in the future
Sources: Berger & Milkman

12. ENGAGEMENT
Rediscover beauty of forgotten
familiar
find ways to spark synaptic play &
participation
gift happiness we can share in
Sources: Google Insights

13. MESSAGEemotional
accessible / understood / coherent
compelling
authentic / congruent
nested hierarchy / sequence
call to action

14. wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD
Leadership
our 3H model
Emotions & feelings
Thoughts & beliefs
Actions & behaviours

16. STORIES
OPEN UP SPACE FOR INNOVATION & GIVE
PERMISSION FOR BREAKTHROUGH
WEAVE TOGETHER EMOTIONS & REASONS TO
PROMPT ACTIONS

17. “Whoever tells the best story
wins.”
John Quincy Adams

18. PRE-ORDER ON
AMAZON

19. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com
@nickjankel
nick@wecreateworldwide.com
Ask me anything