Limelight : Diffuser la radio en ligne en qualité broadcast à une audience à grande échelle’ Comment s’assurer que votre audience bénéficie de la meilleure expérience utilisateur, quel que soit le contenu ou l’appareil utilisé Présentation donnée par Arnaud Blandin, Directeur Business Developpement (Limelight) aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France. Info : www.RR20.fr Pour rester informé, suivez-nous sur : - Facebook : Radio 2.0 Paris - Twitter : @Radio_20 #rr20 - LinkedIn : Radio 2.0 Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert Partenaires : - Partenaires Platinum : Mediametrie, Limelight - Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar - Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web - La Radio des Rencontres : Broadcast Associés, Radioline Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture & de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.

1. Radio 2.0
Arnaud Blandin
ablandin@llnw.com

2. We are Limelight
An INDUSTRY LEADER that helps customers
BETTER ENGAGE DIGITAL AUDIENCES

3. IN A
SNAPSHOT (Q1 2014)
FOUNDED
2001
IPO (LLNW)
2007
1,200+
CUSTOMERS
450+
EMPLOYEES GLOBALLY
34%
OF REVENUE IS INTERNATIONAL
19
WORLDWIDE LOCATIONS
3

4. Our Solution
4
Our Vision
A world of
seamless
connections
between people
and ideas
Our
Mission
To help customers
better engage
digital audiences
Our Values
Focusing on
customer success,
we operate and
innovate with
integrity, curiosity,
and in collaboration
OUR VISION
A world of seamless
connections between
people and ideas
OUR MISSION
To help customers better
engage digital audiences
OUR VALUES
Focusing on customer
success, we operate with
integrity, innovation,
curiosity, and unity of
purpose
OUR SOLUTION
 Limelight Orchestrate cloud-based services optimize and deliver exceptional digital
experiences on any device, worldwide
 We operate one of the world’s largest private networks, ensuring our customers’ digital
content is superbly delivered to a global audience

5. Our Solution
5
Our Vision
A world of
seamless
connections
between people
and ideas
Our
Mission
To help customers
better engage
digital audiences
Our Values
Focusing on
customer success,
we operate and
innovate with
integrity, curiosity,
and in collaboration
DIGITAL MEDIA
 Efficient delivery of rich
media digital assets and
live events
 High quality viewer
experience
 Broad geographic and
device reach
OUR CUSTOMERS’ GOALS
 All Limelight customers share a common goal: better engagement with digital audiences
 Yet each has unique content delivery requirements
SOFTWARE
 Efficient delivery of
updates and new products
 Scale to meet massive
user demand, e.g. online
gaming
 Elasticity to deliver global
updates to millions of
mobile devices, consoles,
and other systems
ENTERPRISE
 High quality visitor
experience
 Responsive websites and
web applications
 Simplified management
of rich media content

6. Digital Experience Impacts Business
6
0.25 0.50 1.0
Sources: IBM, Google, Amazon, New York Times, Nielson, Aberdeen, LLNW
DELAY KILLS BUSINESS
1
second
Delay costs you...
 11% fewer page views
 16% lower satisfaction
 7% lower conversion
USERS WANT MORE
85%
Of mobile users...
 Expect desktop-like quality
 Expect desktop-like experience
TIME IS MONEY
Seconds of delay until...
 Sales fall
by 1%
 User clicks to
competition
 Traffic falls
20%

7. 2004
2014
7
Content Is Increasingly Complex
Source: NFL.com

8. 2004 2014
8
Content Is Increasingly Complex
Source: NFL.com

9. 9
Devices and Multi-Device Use Are
Exploding
Source: Google

10. User Expectations Are Increasingly
Unreasonable
10
Source: High Performance Browser Networking. Gomez
40% of users
will abandon
after 3 seconds
of delayed
response to
user request
RESPONSE TIME
DELAY
USER PERCEPTION
<100 ms Feels instant
100-300 ms Perceived as sluggish
300-1000 ms Machine is working
>1 s Mentally switch context
>10 s I’ll come back later

11. Content Consumption Is Erratic
11
Source: ComScore

12. Limelight Improves Digital Delivery
12
 Speed
 Elasticity
 Availability
 Consistency
 Global reach
“The Limelight Networks platform’s performance, scalability, and
reliability were so impressive that we have now deployed it for use with
all of our current and upcoming properties.”
-Head of IT, DreamWorks

13. Limelight Improves Business Results
13
 Reduce cost
 Shift CAPEX to OPEX
 Increase conversions
 Simplify operations
“I am very pleased with our results. The video experiences that we provide across
our websites have substantially improved which has increased the number of
videos being requested. We can finally focus on our core business.”
-Manager, Online Services, Nintendo Europe

14. Infrastructure
14
User connection
Access network End user
UN-OPTIMIZED CONTENT JOURNEY
Public Internet
Public
connections
Content provider origin or
Disparate data centers

15. Infrastructure
15
User connection
Access network End user
Limelight connected
global storage
LIMELIGHT OPTIMIZED GLOBAL NETWORK
Limelight private content
delivery network

16. 16
Infrastructure
Why our customers are assured their digital content is
superbly delivered on any device, anywhere in the
world:
 Present in 40+ metro areas
 Delivery from 80+ locations
 #1 average performance globally
 Global private network
 9+ tbps egress capacity
 55+ petabytes cloud storage
Our massively scalable, 100% available global network is
never finished…

17. 17
CLOUD SERVICES
 Integrated SaaS, IaaS, PaaS
INTELLIGENT SOFTWARE
 Adaptive to changing conditions
 Optimizes content: cache, route, replicate, and transform
GLOBAL INFRASTRUCTURE
 Privately operated network
 High speed, high availability
Limelight Orchestrate
Content Delivery
Limelight Orchestrate
Cloud Storage
Limelight Orchestrate
Performance
Limelight Orchestrate
Video
Platform

18. 18
Proven Results
13% faster
than web acceleration
competitors
5x more
storage
locations than
leading competitors
#1
average performance
worldwide
98.3%
industry-best
cache hit ratio
4x more
reliable
than non-optimized CDNs
5 billion
objects managed on
cloud storage solution

19. Technical points
19
Limelight Confidential
HLS
Flux audio
Multi bitrate AAC
or MP3

20. 20
Architecture
Edge Server
Edge Server
Edge Server
Edge Server
Edge Server
Edge Server
Limelight Confidential
HLS
HLS encoders HLS Ingest
Edge Server
Edge Server
HLS – DELIVERY LIVE OR OD
CLIENTS RADIO

21. Technical solution
Replacement
Limelight Confidential 21

22. Satisfied Customers Worldwide
Powering leading brands and delivering major global events.

23. 23
Satisfied Customers Worldwide
Powering leading brands and delivering major global events.

24. What Our Customers Are Saying
24

25. Partner for Success
25
Limelight Networks is committed to ensuring that your customers
have great digital experiences.
Engage with Limelight to better engage with your digital audience.
“Limelight staff treat our problems as if they are an employee of our
organization. That’s exceptional commitment to problem solving.”
-CEO, Vitrium LLC
Any where. Any device. Any time.

26. Thank you

28. RADIO 2.0 Paris
IV Rencontres ‘Les nouvelles frontières de la radio 2.0’
11113333 OOOOcccctttt.... 2222000011114444 @@@@ RRRRaaaaddddiiiioooo FFFFrrrraaaannnncccceeee
Partenaires Platinum
Partenaires Gold La Radio des Rencontres
NicolasMoulard
moulard@actuonda.com
Xavier Filliol
xavier@octet.tv
Organisateurs