4. MISSION VALUES VISION STRATEGY BALANCED SCORECARD A hierarchy of company statements: “As you work your way down the hierarchy, the statements become more concrete, practical, and ultimately unique.” (Collis & Rukstad 2008) Wtf is strategy? -by Niij0 1. Literature
5. “The mission statement spells out the underlying motivation for being in business in the first place” (Collis & Rukstad 2008) Vision = core ideology + envisioned future (Collin & Porras 1996) “Strategy refers to the choice of business model through which the firm will compete in the marketplace” (Casadesus-Masanell & Ricart 2010) “Business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders” (Casadesus-Masanell & Ricart 2010) Wtf is strategy? -by Niij0 1. Literature
6. Mission: "We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing." (unknown source) Strategy “We develop, market, publish and distribute video game software and content that can be played by consumers on a variety of platforms” (EA’s annual report 2010) Wtf is strategy? -by Niij0 2. At EA
7. Business model: “to publish games and content across multiple platforms” “delivered on physical media at retailers and online, directly to consumers” “to publish products that can be iterated, or sequeled” “a diverse range of categories” “ develop games using both internal and external resources” “make add-on content available for purchase online or through expansion packs sold at retail for many of our products” “global sales network to market, publish and distribute games in over 35 countries” (All of above from EA’s annual report 2010) Wtf is strategy? -by Niij0 2. At EA
