Be Found and Get Found: LinkedIn Best Practices for Nonprofits1. Be Found and Get Found
LinkedIn Best Practices for Nonprofits
Marc W. Halpert and Maria Semple
November 19, 2013
Use Twitter Hashtag #4Glearn
Part
Of:
Sponsored by:
2. Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
Part
Of:
www.cjwconsulting.com
(866) 598-0430
info@cjwconsulting.com
Sponsored by:
4. Today’s Speakers
Maria Semple
Marc Halpert
Principal
The Prospect Finder
Managing Partner
connect2collaborate
Jamie Maloney
Community Developer, 4Good
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Of:
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Sponsored by:
5. BE FOUND / GET FOUND:
LinkedIn Best Practices for Nonprofits
presented by:
Marc W. Halpert - connect2collaborate.com
Maria Semple - The Prospect Finder, LLC
19Nov13
300-400pm
6. Reinforce your brand
and also the brand of the
nonprofit, section by section
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
8. “If you’re going to develop your brand,
the last thing you want to do is follow the
beaten path.
You want to head down your own road.
Your brand has to plant itself in the hearts
and minds (especially hearts)
of prospects and customers.”
http://www.forbes.com/sites/loisgeller/2012/05/23/
a-brand-is-a-specialized/
8
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
9. Make LinkedIn Tell Others
9
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
10. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
11. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
12. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
13. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
14. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
15. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
16. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
17. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
18. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
19. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
20. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
21. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
22. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
23. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
24. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
25. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
26. Volunteer Experience & Causes
26
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
27. For those interested in helping a nonprofit
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
29. Be sure you are on a GREAT
company/organization profile page with:
• Your Board of Directors
• Your Corporate Officers
• Your Office Staff
• Anyone with public contact
29
©Marc W. Halpert All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012
30. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
31. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
33. Waveny’s Company Profile Page Stats; 52 followers
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
35. Share often
• Tell:
• what you are
doing or reading
• what’s
important that
you want to
share with
others
• what you
observed that is
worthy of
comment
• Update
frequently
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
36. LinkedIn Today is now called Pulse
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
37. Or get your
news by
channel
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
40. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
41. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
42. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
43. Important to you?
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
44. This should be important to you:
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov
45. Why your update and headline are so important
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
46. Why your update and headline are so important
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
47. As of October 2013:
259 million+ users worldwide
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
48. LinkedIn: The Big Picture
Learn.linkedin.com/nonprofits
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
49. LinkedIn BoardConnect
Talent Finder account
($1,000 value)
Amplify your ability to
search and to reach.
FREE for one person at
your nonprofit!
For more info, email:
boardconnect@linkedin.com
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
50. How People Search
For Talent on LinkedIn:
• Using Advanced Search Feature
• Finding and Mining Groups
In both cases, your Keywords Rule!
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
51. Who should have access to Board Connect?
Ideally:
Someone with at least 350 first-degree connections.
Even better……….
Someone with at least 500 first-degree connections.
Is that you?
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
52. Advanced Search
Click on “Advanced” for more robust
search features and targeted searching!
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
53. Advanced Search
Board Connect allows for
greater searching
capacity!
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
54. Example: Searching for Rutgers graduates, in Accounting field,
within 25 mile radius.
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
55. A search on Maria’s account yielded 381 Results.
YOURS will be different!
• You must be logged in to your LinkedIn
account for the search results to be tailored to
you.
• The more first-degree connections you have,
the more robust your search results will be.
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
56. Save Your Searches!
Puts LinkedIn on auto-pilot for you.
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
57. How People Might Search For You:
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
58. How People Search
For Talent on LinkedIn:
• Using Advanced Search
Feature
• Searching within LinkedIn
Groups
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
59. Example: Identifying people within Groups
who have experience with a YMCA
(Results: 25 of the 609 members of this LinkedIn Group)
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
60. Parting Thoughts
•
•
•
•
•
•
•
•
•
•
Have a complete profile, smartly presented
Use keywords
Be searchable
Use multimedia and graphics for visual effect
Tell WHY YOU
Have a great company profile for your organization
Use analytics
Use search smartly, both in LinkedIn as a whole and in groups
Take advantage of LinkedIn BoardConnect
Get out there and connect to other great people for top notch
collaboration
61. Contacting Us
Name
Contact Info
Maria Semple
www.linkedin.com/in/mariasemple
maria@theprospectfinder.com
908-256-4433
www.TheProspectFinder.com
@mariasemple
Marc Halpert
www.linkedin.com/in/marchalpert
marchalpert@connect2collaborate.com
203-373-0875
www.connect2collaborate.com
@marchalpert