Be Found and Get Found: LinkedIn Best Practices for Nonprofits

Be Found and Get Found
LinkedIn Best Practices for Nonprofits
Marc W. Halpert and Maria Semple
November 19, 2013
Use Twitter Hashtag #4Glearn

Part
Of:

Sponsored by:

Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993

Part
Of:

www.cjwconsulting.com

(866) 598-0430
info@cjwconsulting.com

Sponsored by:

Coming Soon
Part
Of:

Sponsored by:

Today’s Speakers

Maria Semple

Marc Halpert

Principal
The Prospect Finder

Managing Partner
connect2collaborate

Jamie Maloney
Community Developer, 4Good
Part
Of:

Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.

Sponsored by:

BE FOUND / GET FOUND:
LinkedIn Best Practices for Nonprofits
presented by:
Marc W. Halpert - connect2collaborate.com
Maria Semple - The Prospect Finder, LLC
19Nov13
300-400pm

Reinforce your brand
and also the brand of the
nonprofit, section by section

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013

Cultivate better
connections;
attract high quality
attention


“If you’re going to develop your brand,
the last thing you want to do is follow the
beaten path.
You want to head down your own road.

Your brand has to plant itself in the hearts
and minds (especially hearts)
of prospects and customers.”
http://www.forbes.com/sites/loisgeller/2012/05/23/
a-brand-is-a-specialized/

8


Make LinkedIn Tell Others

9


Volunteer Experience & Causes

26


For those interested in helping a nonprofit


Keyword Density

http://www.dailymotion.com/linkedninja#video=xli3nu

Be sure you are on a GREAT
company/organization profile page with:
• Your Board of Directors
• Your Corporate Officers
• Your Office Staff
• Anyone with public contact
29

©Marc W. Halpert All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012

YouTube for
that service


Waveny’s Company Profile Page Stats; 52 followers


http://blog.linkedi
n.com/2013/11/1
9/announcinglinkedinshowcase-pages/


Share often

• Tell:
• what you are
doing or reading
• what’s
important that
you want to
share with
others
• what you
observed that is
worthy of
comment

• Update
frequently
©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013

LinkedIn Today is now called Pulse


Or get your
news by
channel


Or get
your
news
by
news
source


Distributing newsworthy articles to colleagues


Important to you?


This should be important to you:

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov

Why your update and headline are so important


As of October 2013:
259 million+ users worldwide


LinkedIn: The Big Picture

Learn.linkedin.com/nonprofits


LinkedIn BoardConnect

Talent Finder account
($1,000 value)
Amplify your ability to
search and to reach.
FREE for one person at
your nonprofit!
For more info, email:
boardconnect@linkedin.com


How People Search
For Talent on LinkedIn:

• Using Advanced Search Feature
• Finding and Mining Groups
In both cases, your Keywords Rule!


Who should have access to Board Connect?
Ideally:

Someone with at least 350 first-degree connections.
Even better……….
Someone with at least 500 first-degree connections.

Is that you?

Advanced Search

Click on “Advanced” for more robust
search features and targeted searching!


Advanced Search

Board Connect allows for
greater searching
capacity!


Example: Searching for Rutgers graduates, in Accounting field,
within 25 mile radius.


A search on Maria’s account yielded 381 Results.
YOURS will be different!
• You must be logged in to your LinkedIn
account for the search results to be tailored to
you.
• The more first-degree connections you have,
the more robust your search results will be.


Save Your Searches!
Puts LinkedIn on auto-pilot for you.


How People Might Search For You:


How People Search
For Talent on LinkedIn:

• Using Advanced Search
Feature
• Searching within LinkedIn
Groups

Example: Identifying people within Groups
who have experience with a YMCA
(Results: 25 of the 609 members of this LinkedIn Group)


Parting Thoughts
•
•
•
•
•
•
•
•
•
•

Have a complete profile, smartly presented
Use keywords
Be searchable
Use multimedia and graphics for visual effect
Tell WHY YOU
Have a great company profile for your organization
Use analytics
Use search smartly, both in LinkedIn as a whole and in groups
Take advantage of LinkedIn BoardConnect
Get out there and connect to other great people for top notch
collaboration

Contacting Us
Name

Contact Info

Maria Semple

www.linkedin.com/in/mariasemple
maria@theprospectfinder.com
908-256-4433
www.TheProspectFinder.com
@mariasemple

Marc Halpert

www.linkedin.com/in/marchalpert
marchalpert@connect2collaborate.com
203-373-0875
www.connect2collaborate.com
@marchalpert

Be Found and Get Found: LinkedIn Best Practices for Nonprofits

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Be Found and Get Found: LinkedIn Best Practices for Nonprofits