Yatra's marketing strategy focuses on online and social media

•Télécharger en tant que PPT, PDF•

6 j'aime•7,526 vues

OMcareers Community

The Yatra's Internet Yatra - a Case Study shared by Nikhil Rungta at OMCAR 2009 - The Online Marketing Summit

Business Technologie

Yatra’s yatra Nikhil Rungta General Manager & Head – Marketing, Yatra.com

Yatra Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Task at hand ,[object Object],[object Object],[object Object]

Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Online Marketing Traditional Online how many (reach) one-way spray-n-pray high spillage who (targeted) two-way aim-n-shoot low spillage intuitive data driven Learnings

Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understand Consumer Behavior

Net Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing on Mobiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

MakemytripSubhash Gupta

Make my trip Nishant Rao Boddeda

make mytrip--service-marketingshivam_01

Marketing Strategy - MakeMyTripRohan Sharma

International sales indicatoresvinayvenkates

Aviation Sector In IndiaJatin Tanwar

7 P's of Airline industryUmang Maheshwari

Yatra.com - Digital AssessmentChaitrakps

Chapter 3 Types of Journey and Journey Concepts (Computerized Reservation Sys...Md Shaifullar Rabbi

Introduction to Airline Industryvivianmeril

Make My Trip - Successful Journey!!!!Sushil Rai

IndiGo Airlines Kannan Knight

Summer traing reportMegha Aggarwal

Indigo airlines reportMadhu Kiran

Yatra.comSubrata Mandal

Digital Media Presence- GoibiboVaibhav Belwariar

Indigo - Service Marketing (Study)Yohan DSouza

ppt on indian aviationKaran Ahluwalia

Opportunity & challenges in indian tourismSumit Bhatt

Group 7 (sm makemytrip)divyanshi dayalani

Tendances (20)

Makemytrip

Make my trip

make mytrip--service-marketing

Marketing Strategy - MakeMyTrip

International sales indicatores

Aviation Sector In India

7 P's of Airline industry

Yatra.com - Digital Assessment

Chapter 3 Types of Journey and Journey Concepts (Computerized Reservation Sys...

Introduction to Airline Industry

Make My Trip - Successful Journey!!!!

IndiGo Airlines

Summer traing report

Indigo airlines report

Yatra.com

Digital Media Presence- Goibibo

Indigo - Service Marketing (Study)

ppt on indian aviation

Opportunity & challenges in indian tourism

Group 7 (sm makemytrip)

Similaire à Yatra's marketing strategy focuses on online and social media

HIA-LI Digital Marketing PresentationVisionary Marketing

David Horner Concept To Market webhostingguy

Mobile Marketing 101 for Small BusinessNavin Ganeshan

Digital marketing presentation - Overview, myths and factssaranshjain50

Affiliate Marketing In 137 SecondsJonathan Miller

Webinar: Preparing Your Business for MobileArman Rousta

NetCentered Marketing: Leveraging Your Website for ResultsElement Three

DIGITAL MARKETINGdigitalthink

The Canadian Gaming Summit: My Presentation on Allan Petrilli

Travel Distribution Summit London 2008michelleclarke

Discussion on affiliate marketing affiliate perspectiveVeeraj Vashishtha

The Future of Marketing: Leveraging Intent Beyond SearchDub_Roll

vj.pptxShemuAggarwal

Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore

Digital Marketingamankrsingh

Scalable. Digital. Success.Insight Summit Series

Adir regev mobile-ppc-seo-tips-smx-2012Barry Schwartz

Why Auto Dealers should Market /Sell On The InternetThomas Ieracitano

Digital Marketing WorkshopFrancois Brill

What is digital marketing? Why its Important - An overview, definition and m...Manoj Pallai

Similaire à Yatra's marketing strategy focuses on online and social media (20)

HIA-LI Digital Marketing Presentation

David Horner Concept To Market

Mobile Marketing 101 for Small Business

Digital marketing presentation - Overview, myths and facts

Affiliate Marketing In 137 Seconds

Webinar: Preparing Your Business for Mobile

NetCentered Marketing: Leveraging Your Website for Results

DIGITAL MARKETING

The Canadian Gaming Summit: My Presentation on

Travel Distribution Summit London 2008

Discussion on affiliate marketing affiliate perspective

The Future of Marketing: Leveraging Intent Beyond Search

vj.pptx

Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.

Digital Marketing

Scalable. Digital. Success.

Adir regev mobile-ppc-seo-tips-smx-2012

Why Auto Dealers should Market /Sell On The Internet

Digital Marketing Workshop

What is digital marketing? Why its Important - An overview, definition and m...

Plus de OMcareers Community

Social Desperation in a Fickle SocietyOMcareers Community

Search and Social Collide and Merge : Collision CourseOMcareers Community

The Brave New World of Social Media ActivismOMcareers Community

Going Social Differently!OMcareers Community

HBO India: The Social Media StoryOMcareers Community

Google AnalyticsOMcareers Community

Pay Per ClickOMcareers Community

Twitter And Its Tools By RobinOMcareers Community

“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...OMcareers Community

Making of PanIIT 2008 Conference: B SanthanamOMcareers Community

Enterprise Search IBM Case Study by Bill HuntOMcareers Community

Global Search Campaigns by Motoko Hunt at SEMPO India TourOMcareers Community

Enterprise Search by Bill Hunt at SEMPO Asia TourOMcareers Community

NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...OMcareers Community

Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...OMcareers Community

Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...OMcareers Community

Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...OMcareers Community

Personas And ScenariosOMcareers Community

Introduction To UsabilityOMcareers Community

Home Page DesignOMcareers Community

Plus de OMcareers Community (20)

Social Desperation in a Fickle Society

Search and Social Collide and Merge : Collision Course

The Brave New World of Social Media Activism

Going Social Differently!

HBO India: The Social Media Story

Google Analytics

Pay Per Click

Twitter And Its Tools By Robin

“Leadership in Research” PanIIT 2008 Conference: Prof. Sandip Roy & Deepak So...

Making of PanIIT 2008 Conference: B Santhanam

Enterprise Search IBM Case Study by Bill Hunt

Global Search Campaigns by Motoko Hunt at SEMPO India Tour

Enterprise Search by Bill Hunt at SEMPO Asia Tour

NIIT Emperia - A Case Study by (Vasant Singal, NIIT) at OMCAR 2009 - The Onli...

Search Analytics presented by Vivek Bhargava (founder, Communicate2) at OMCAR...

Integrating Digital Marketing presented by Mahesh Murthy (founder and CEO, Pi...

Online Marketing, Internet and the InfoEdge story presented by Hitesh Oberoi ...

Personas And Scenarios

Introduction To Usability

Home Page Design

Dernier

Famous Olympic Siblings from the 21st Centuryrwgiffor

9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Pharma Works Profile of Karan Communicationskarancommunications

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

Grateful 7 speech thanking everyone that has helped.pdfPaul Menig

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

A305_A2_file_Batkhuu progress report.pdftbatkhuu1

0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

Progress Report - Oracle Database Analyst SummitHolger Mueller

Dernier (20)

Famous Olympic Siblings from the 21st Century

9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Monte Carlo simulation : Simulation using MCSM

Pharma Works Profile of Karan Communications

Call Girls in Gomti Nagar - 7388211116 - With room Service

Mondelez State of Snacking and Future Trends 2023

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...

Call Girls In Panjim North Goa 9971646499 Genuine Service

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Grateful 7 speech thanking everyone that has helped.pdf

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

A305_A2_file_Batkhuu progress report.pdf

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

Boost the utilization of your HCL environment by reevaluating use cases and f...

HONOR Veterans Event Keynote by Michael Hawkins

A DAY IN THE LIFE OF A SALESMAN / WOMAN

Progress Report - Oracle Database Analyst Summit