Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)

Yatra’s yatra Nikhil Rungta General Manager & Head – Marketing, Yatra.com

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Benefits of Online Marketing Traditional Online how many (reach) one-way spray-n-pray high spillage who (targeted) two-way aim-n-shoot low spillage intuitive data driven Learnings

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Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)

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Yatra.com - The Yatra's Internet Yatra - a Case Study (Nikhil Rungta)