Understand how Google plus can be more beneficial in order to increase your SEO ranking and Social Media presence for your Business.

1. Google +
Get way into what you love

2. An Overview
• What is Google Plus
• Its features
• Google+ updates.
• Why use Google plus for business.
• How it can be used for businesses.
• Why is it not used frequently?

3. Google +
• Found On : 28 June 2011
• Created By : Vic Gundotra, Bradley
Horowitz
• Website : plus.google.com
• Age : 6 years old

4. Google+
• A social media where like minded people can
share and generate content.
• Very popular among business community.
• Reasons for its popularity:
a) Integration with other Google products.
b) Smooth navigation between Google
products.
c) Engagement that it creates.
d) User control
• According to Google a vast number of
Google+ users are still signing up every
day(around 1.6 million).
Report as on January 2015

5. Features Of
Google +

6. Circles Share right things with right people
• Powerful way to maximize social media network
• Helps in growing audience and discover high value connections.
• Circles relates to connections in real world where not every connection
is “friend” or “family”. Google plus helps in organizing then into
different circles.

7. More about Circles
• Sorting through all the posts from
everyone you are following is not
required.
• With circle one can filter who’s posts
they see, when they want to see them.
• Circle management means, a control
on our browsing experience with
preference.
• Sharing with a Circle gives
connected contacts an email
notification by default.

8. Google Plus Post
• Post Title: Needs to be catchy and optimized
as it is similar to titles published on websites
• Post Title optimization : Including
keyword that is natural and doesn't not interrupt
title flow.
• Mentioning other users : Encouraging
engagement on individuals own posts
by mentioning other users who would either find
the content valuable, and or be able to provide
additional context to the share.
• Call to action
• Share post across other social media
channels : Get the URL of your Google+
post, select “Link to post.” It helps in raising
awareness for the content you published on
Google+ and assist in migrating followers
from your other social networks

9. • +1 button is used to
show that you like
what someone else
posted.
Google Plus Post

10. Google + Hangout
• The Google+ Hangouts is no longer supported.
• Existing apps continued to run until April 25th, 2017.
• Why is no longer supported : At Google Horizon event in
September 2016, Google previewed a new experience for
Hangouts focused on meetings. In order to streamline those
efforts further, they planned to no longer take it forward.
• This was originally created to support social features for
consumer users as part of Google+, whereas Hangouts is now
turning to focus on enterprise use cases.

11. Google + Collections
• A useful feature that allows
for sub categorization of
groups of posts so that
any posts can be more
easily found in the future.
• It would create an interest
based stream that is
topically driven and doesn’t
require users to know which
individuals are prominent in
those fields.

12. New Features Rolled Out

13. • Google+ is still very popular among the
photographers with a number of photography
communities who use this platform regularly.
• Google+ introduced collections feature in 2015
specifically to group posts according to the specific
category which can be shared among the specific
audience.
• Images are a huge part of collections now & Google
is already working on Google Photos platform.
For user engagement Google has come up with new features in 2017
1. Image Zooming &
compression.

14. 2.Filtering Comments
• Google is now filtering out low-
quality comments & spam just like
other social media channels to have a
meaningful conversation on Google+.
• Google+ has been a target of
spammers since it’s foundation due to
its connection with Google search.
• Some SEO’s are constantly spamming
the platform with irrelevant links to
manipulate rankings.

15. 3.New Web Version
• Google+ has made a transition in 2017 from classic Google+ with its brand
new user interface launched on January 24,2017.

16. 4. Google+ Events
• Google+ has reintroduced the Event feature which it had expressed disapproval of
back in 2015
• Not available for G Suite.

17. 5. Google+ with My Business
• This helps in featuring
business in Google Local
listings & Knowledge
Graph .
• Its important to have an
official Google+
account with a verified
My Business profile.

18. Why Google Plus for business?
Local Search
Results
Long-term SEO
Value
Influence over
potential buyers
Resources at
your disposal
Community
Engagement

19. • Google Plus Pages for
businesses are now managed
through Google My Business,
• It makes it easier for
customers to find and connect
with companies.
• Google My Business uses
Search, Maps, and Google
Plus to make brand more
visible in local search results.
• It makes company more
discoverable and easy to
locate geographically.
Local Search Results

20. • Google Plus remains a key part of
organic search rankings and brand
visibility.
• As SEMRush points out, “…the
simple fact is that studies of
SERP ranking factors continue
to highlight the influence of
Google My Business signals (and
therefore Google Plus) have on
your organic rankings.”
• Therefore, it pays to sign up for
Google My Business and optimize
it for our target audience.
Long-term SEO Value

21. Google+ to improve SEO
• Optimized Pages : Google+ pages are treated like page on
the internet by Google. It will gain a fair page rank (if
optimized) and will become indexed to appear in Google
search results.
• Optimized Content : Google+ each post can be found in a
Google search and it will consistently rank in Google.
• Desired Search Result : Search results based on
• SEO + Social Media (Experience ) : Creating web
authority and backlinks for the website.
• Hash tags : Minimum hash tags to be used 1-2 for a
post. Making it easier for business to be found with
specific terms or content.
• Communities : Connect with desired prospects and
target audience, which would further help build
awareness among that particular community

22. • Google Plus accounts are no longer
required for customers to leave reviews.
• That means anyone that does business can
share their experience.
• It can be used for business reviews as a
way
a) To get more credibility.
b) To increase organic search ranking.
c) Influence potential buyers to pick one
business out over the competition.
Influence over potential buyers

23. • By strategically organizing
connections on Google Plus, one
can segment key audiences and
share relevant content.
• It’s a great opportunity to get
+1s, re-shares, and replies.
• A study conducted showed that
sites using the +1 button get 3.5
times more visits on Google Plus
• This is a great opportunity to join
the discussion or get engagement
on ones own content.
Community engagement

24. Why consider Google +
• No study done on Google + since 2014.
• But back in 2014, it was the 2nd most engaging traffic, losing
out on Youtube.
• Google+ posts are treated by Google as their own web pages,
one can rank a blog post alongside Google+ posts, essentially dominating the first page of
Google.
• Google+ hash tags :
a) Google + uses hash tags in an entirely unique way. Google uses semantic analysis to
determine phrases related to a hash tag and makes post visible to a much wider audience.
b) Google+ has supercharged hash tags that act like keywords.
• Individual posts act as webpages in Google Search’s eyes and it can also be used to send
Google (email) notifications to the ones in network.
• If someone is added on Google+ and they search for something on Google that one has posted
about on Google+, that post will automatically rank above every other website.
• For those that built up a strong list of Google+ contacts would have an easy time building
Google+ traffic.

25. Why Google + is not used much
• Google was trying to be a better Facebook.
• Google+ Has Complex Design And
Nomenclature
• What exactly is “a circle?”
• Unlike on Facebook where you can simply “Add as
a friend” Google+ made it complicated for users
when having to decide who they wanted in their
circles. Unlike in Facebook groups where users
have access to all the group members, circles are
the exact opposite; nobody knows which groups
they are in. This is referred to as “asymmetric
sharing” where you share one-way with people,
however they don’t have to share back.

26. By
Manpreet Madan
Batch – 18 (Weekend)
Thank You