2. • The Name
• Ownership
• About Oemie’s Tours
•Vision and Mission
• Strategic Planning
•Goals
•Organisational Structure
•Transaction Process
•Training and Development
•Critical Success Factors
• Marketing Strategy
•Services Offered
•Target Market and Product
•Membership
• Finances
• Social Responsibilities
• Questions
Overview
3. Pronunciation : Oe~mee
Origin: Arabic
Meaning: My Mother
The Name
4. Tourist guide since 2006
Nominee in Celebrating
woman in Tourism 2008
Finalist in national
tourist guide in 2009.
Oemies Tours was
established in 2010
Ownership
5. • Inbound Tour Operator.
• Registered Close Corporation: March 2010
• Specialise in tailor-made tours and daily
excursions.
• Emphasise Cape Malay culture and history
• A percentage of procurement is used for
the skills development of staff
• 100% BEE company
About Oemie’s Tours
6. Vision Mission
To provide an exciting and memorable tourism To be the best tour operator
service while also adding to:
To provide excellent service
Local job creation
To employ local people who can benefit from
Empowerment of historically the tourism industry
disadvantaged individuals
To provide breathtaking, educational and
Alleviate poverty memorable experiences
Add to the economic growth of the To be the best ambassador for the promotion of
country South Africa.
Vision and Mission
7. • To approach a
financial institute for
Short start up capital
term • To secure a contract of
R500 000-.00
• Buy Vehicle to add to
assets and capacity
Medium building
term • Increase permanent
staff to 5
• secure contract of R1.5
Long million
term • To be listed on the JHB
Stock exchange
Goals
8. Hajira Ganie
Director
Madeniah Hendricks
Aalia Ganie Out-sourced Registered
Registered Tourist Other Language Tourist
Marketing Administrator/ Tourist Guides (Own
Guide/Part-time Office Guides
Office Manager Vehicles)
administrator
Rushdi Harper Shaheed Ebrahim Razak Allie Jasmin Johnson French
Italian
German
Organisational Structure .
9. Internal Growth External Growth
• SA Host • Encourage tourist guides to
• TEP Toolkit workshops become entrepreneurs.
• Customer services
• Incentives for employees
• Educational tours – schools
• Tour operators /travel
agency
Training & Development
10. • Good Leadership
• Job descriptions
• Business Plan
• Policies and procedures
Critical success factors
11. Local Advertising
Exhibitions
• Travel Magazines
• Radio
• Newspapers Website
• Branded
Promotional
Material
Marketing Branding
Brochures
Business
Social Cards
Networking
Marketing Strategy
12. Private and Transfer
Home Hosting
Packaged Tours Services
Educational
Safari Tours Meet and greet
Tours
Services Offered
13. Provide
Quote
Initial
Confirmation
Enquiry (web
of quote
or telephone)
Complete
process
Thank you diagram for Booking
note
each client’s
transaction
Follow up/
Payment
Feedback
Service
delivered
Transaction process
14. Target market Unique Selling Point
• Personalised Tours
• FIT travellers • Flexibility
• Family groups • Interacting with locals
• Leisure tourists • Enjoy delicious Malay cuisine
• Grey tourists • Experience diversity of Cape
Town
• Focus on the Cape Flats area
Target Market
