Retail strategy mix of candylicious - describing location, display and shop spacing, customer service, etc

1. Olivia Joanne Rodrigues
MBA

2. •Shopping Centers (Dubai Mall, Yas
Mall)
•Enclosed Malls (weather protection)
•Ground Floor / Located near major
attractions
•Large size draws people to the area
•Provides entertainment / recreation
•Security
•Long uniform hours of operation
•Parking
•High pedestrian traffic

3. • One stop shop for confectionery
•Variety spanning across different brands
of confectionery
• Collaborations with similar product companies
like Spun®, Garrett, Partylicious, Katjes, etc
• Product mix includes sweets, chocolates,
stationery, plush and cushions, hair and jewelry
accessories

4. • Moderate to high prices
•Festival discounts (discount
prices are not displayed)

5. • Special Events
•Collaborations with nearby
attractions
•Word of mouth

6. •Spacious store interiors
•Interactive displays
•Elaborate fixtures and
displays
•Self service counters
•Spacious store interior
•Surrealistic environment

7. •Elaborate services
available included in
price such as:
•Credit facility
•Coupons / Vouchers
•Gift wrapping
•Alterations