Mots-clés
strategic management
product
marketing
product classification
product levels
product management
product line
branding
brand
market orientation
voluntary
charity
nonprofit
promotion
place
price
four p's
marketing mix
customer group
customer service
strategy
merger
strategic alliance
vertical integration
forward integration
integration
marketing strategy
abel model of strategy
strategic planning
value chain
porter five forces
retail
local market
Tout plus
Présentations
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(2)Kotler-Keller - Marketing Management : Delivering Value
Benny Herlambang
•
il y a 9 ans
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José Carlos Barceló Fernández
•
il y a 12 ans
Mots-clés
strategic management
product
marketing
product classification
product levels
product management
product line
branding
brand
market orientation
voluntary
charity
nonprofit
promotion
place
price
four p's
marketing mix
customer group
customer service
strategy
merger
strategic alliance
vertical integration
forward integration
integration
marketing strategy
abel model of strategy
strategic planning
value chain
porter five forces
retail
local market
Tout plus