2. TIP 1
How many people’s twitter feeds is this
this tweet distributed too? You have
2,000 followers and @GarlicsLdn has
2,000 followers on twitter!?
“@GarlicsLdn ‘s Slow Roasted Garlic
Bisque is to die for!”
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
3. TIP 1
How many people’s twitter feeds is this
this tweet distributed too? You have
2,000 followers and @GarlicsLdn has
2,000 followers on twitter!?
“.@GarlicsLdn ‘s Slow Roasted Garlic
Bisque is to die for!”
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
4. TIP 1
Don’t start a Tweet you’re aiming OUT to all
of your followers with someone’s handle.
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
5. Social Media
Tips and Tricks
Please take photos or videos &
Mention @SofieAndreou
& Use the #OSWConf2014
Your Tribe will Retweet YOU!
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
7. Strategy First – TIP
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
1. Why do you want online followers? State your purpose.
2. Who do you want following you and why will they follow you?
3. What social platforms will you use? (where are your followers)
4. How will you measure success?
5. Choose your Keywords
6. List your possible material creators? (Clients, Staff, Suppliers,
Industry Experts, Media)
7. Who will be accountable for measuring and coordinating efforts?
8. List your ambassador/giants possibilities – those giants with a
large number of social followers who will retweet or share your posts.
9. Create your schedule – how often can your organization post?
Twice a day, three times a week?
9. Getting Found – TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
• Link back to your site
• Consistent Keyword
• Photo or Video
• Tribe to Share
10. Getting Found – TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
1. Choose your voice & content
WHY do people want to hear from you?
WHAT are you the expert on?
WHERE will you get your information (THIS IS KEY!)
WHO’s information will you share (other then your own)?
HOW will you present yourself?
2. See what works
Often 80 characters or less, with VIDEOs, Photos or Links
KEY is to get them to ENGAGE with your Posts or Tweets
Share, Retweet, Like, Comment
3. How often can you post & what time?
Facebook – twice a day max, three times a week min
10am, 2pm & 8pm are peek times
Friday’s people are MOST likely to engage
Growth happens while they visit you!
11. Direct all digital active back
HOME! - TIP
All digital roads lead back to your website.
Create your Web within the Web!
• Website should include a Blog
• Write simple blogs which include Images or Video experiences
• Invite your community or clients as guest bloggers
• Use those Articles as material for your Social Media
• Your Website Address should be everywhere physically & virtually
• Links to your Website from Partners, Directories, Google, Social Media
www.SofieAndreou.com @SofieAndreou 705-931-0727
12. Growth through working as a
Community – TIPS & TRICKS
Be each other’s public relations agents … whether on Facebook, LinkedIn,
Twitter, Instagram, Google+, YouTube or Pinterest.
Create a simple local Hashtag
Localize your Pins!
Tap each other by mentions
Give each other Excellent material to share
Tips, Videos, Photos, Lists, Insights, Behind the Scenes, Questions,
Coupons, Contests, Free Tickets, Articles, Event Info
Train your Staff & Clients to share their experiences
Different Staff share different items on different days
Listen for community & share or comment
Encourage clients to share experiences and share
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
13. Growth through working as a
Community - TIPS
#LdnOnt
https://twitter.com/theartsproject
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
14. Growth through working as
a Community - TIPS
https://twitter.com/tourism_london
www.SofieAndreou.com @SofieAndreou 705-931-0727www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
15. Growth through working as a
Community - TIPS
#OSWConf2014
https://twitter.com/OntSouthwest
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
16. Growth through working as a
Community – TIPS
https://Pinterest.com/OntSouthwest
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
17. Growth through working as a
Community - TIPS
#LdnOnt
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
18. Growth through working as a
Community – TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
19. Growth through working as a
Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
20. Growth through working as a
Community - TRICKS
Growth through working as a
Community
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
21. Growth through working as a
Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
22. Growth through working as a
Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
23. Growth through working as a
Community - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
24. Targeting your Tribe - Trick
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
25. Targeting your Tribe - Trick
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
26. Targeting your Tribe - Trick
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
27. Keywords or die - TIP
Choose your Keywords and make sure they’re in your Website’s Text
Description, Website Title, Page Titles, Image Titles, Keyword areas
Find your keywords by going to google.adwords.keywordtools
Keywords MUST be used in your Social Media Posts
Keywords define your SEO
www.SofieAndreou.com @SofieAndreou 705-931-0727
28. Keywords or die - TRICKS
www.SofieAndreou.com @SofieAndreou 705-931-0727
29. Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
30. Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
31. Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
32. Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
33. Keywords or die - TRICKS
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
35. “Training” for Growth - TIP
Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
36. “Training” for Growth - TIP
Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
37. “Training” for Growth - TIP
Tell your clients WHERE you are
• Hashtags
Choose and promote a single official hashtag. It should be clear but
concise.
The TV show Glee uses #OSCARS to organize conversations around its
episodes and stars.
• Accounts
Your viewers may not know you’re on Twitter.
Display your hashtag or username on air to convert fans into
followers.
• Live-tweet
Live-tweeting during a show shapes and drives the Twitter
conversation and gives your fans a reason to follow you.
• Content
Use Twitter to amplify the reach of content, assets and campaigns
you’ve created from other marketing channels. Many marketers add
hashtags to their TV ads and feature these commercials on Twitter to
extend the life of a 30-second spot.
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
38. “Training” for Growth - TIP
Tell your clients WHERE you are
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
http://garlicsoflondon.com/home
50. Magic of Video - TRICK
http://youtu.be/BSoT5R4bnXQ
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
51. VIDEO!
• Canadians watch more VIDEO then any other country
• People stay one your website 2mins longer when there’s a video
• Video attached to a Social Media Post get shared more then
other Posts without
• Videos should be under 2mins long
• YouTube video on your Website or in your Blogs INCREASE your
SEO!
• Videos are easy and cheap to make now!
• Animoto
• YouTube
• Vine
You should leverage the
POWER of Video – TIPs & TRICKs
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
70. You could take my
Online Social Media Training
http://www.socialmediabusinessinstitute.com/
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727
71. My Services:
• Social Media Setup
• Social Media Posting & Monitoring
• Online Marketing Strategies
• Online Marketing Training
• Online Marketing Coaching
• Animoto & YouTube Video Services
You could use any one of
my Social Media Services!
http://www.SofieAndreou.com/
www.SofieAndreou.com #OSWConf2014 @SofieAndreou 705-931-0727