Here\'s a short presentation guiding you through the process of registering a Baidu PPC campaign in plain English. Enjoy !

1. How to manage a Pay-Per-Click
(PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
By WebMarketing Experts
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2. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
Why advertise on Baidu ?
- 513 000 000 internet users in China
(2011, Figure by CNNIC - state network information center )
- 77.7% search query market share for Baidu (Google only has 18.3%)
(Q3 2011, Figure by iResearch)
- HUGE advantage in « natural » search results for PPC customers
(Baidu is about business, more than SEO)
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3. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
Where to start?
Well… www.baidu.com
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4. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
So you don’t know Chinese?
Ok, first click here (加入百度推广 / Sign up for Baidu Advertising)
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5. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese 8 – URL of company website
4 – Company address
Summary of what you get now : 2 – Contact phone number 6 – Mobile phone number
1 – Location of
your company
3 – Company name
5 – Name of
Contact Person
7 – e-mail address
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6. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
Wait, what’ s in the dropdown ?
Chinese provinces… Not in China ? Select the last option (国家及其他/various countries)
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7. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
Another dropdown ?
Says
« Cities » but
in fact lists a
few specific
countries :
From top to
bottom, « va
rious
countries
and
regions », So
uth
Korea, Malay
sia, Japan, Si
ngapore, Ind
onesia ).
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8. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
Not in Asia ? Had to select the first option?
After filling out the other fields – see slide 5 –, you hit the red button (提交申请).
Then you wait…
Some days (yes, days) later, you get an e-mail…
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9. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
What does it mean?
It means : Thank you for your application – etc., etc. – Please call us and
provide the name and address of your registered company branch located in
China…
Does it mean i actually HAVE to have a company branch in China to advertise on Baidu ?
Well yes.
Well my company has no presence in China. I guess I can call it day ?
Contact webmarketing-experts now (www.webmarketing-experts.com), and we’ll
register and manage your Baidu PPC Campaign for you. No need to worry, we declare
you as the ultimate owner of the campaign and ads to Baidu, you never lose control.
We are pros.
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10. How to manage a Pay-Per-Click (PPC) campaign on Baidu
Step 1 – Registration when you’re not Chinese
But yes, we’ll be back here with new tutorials on how to manage PPC campaigns on
Baidu.
Thank you !
谢谢!
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