Dealing with digital disrupt

1. Digital
Transformation
———
Dealing with
digital disruption
———
December 2014
jo@dearmedia.be / @jcaudron / +32 475 43 80 98

2. Out Now!
• www.digitaltransformationbook.com
• Available in Dutch and English

3. Smile, you’re in a crisis ;-)
@jcaudron
Digital Transformation
The future is about
permanently dealing
with change and
going in and out of
moments of crisis.
Are you ready to
deal with this in
your business
context?

4. Do you accept...?
How big should CHANGE be?
In order to change
the world?
@jcaudron

6. Waves of Digital Disruption
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Banking
Healthcare
Automotive
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…

7. Disruption is real, deal with it!
@jcaudron
Disruption
Modeling
Transformation

8. So how do you get
going?
Create your own Digital Transformation 1 vision and plan
2 Create Digital Leadership
3 Innovate in the right place(s)
4 Build the Transformation Fleet
5 Change the culture

9. So how do you get
going?
Create your own Digital Transformation 1 vision and plan
2 Create Digital Leadership
3 Innovate in the right place(s)
4 Build the Transformation Fleet
5 Change the culture

10. Digital
Transformation
Modeling
(DTM)

11. Opening up your eyes and mind
Trendwatching
Business
Cases
Scenarios
Impact
Insights
80

12. The Glass House
Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization

13. The Glass House
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity

14. The Glass House
Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
148K

15. The Package
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS

16. The Package
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
Angry Birds Twitter,
Facebook
CNN online /
app
Newspaper
Website
Blogs
Vertical sites and
specialties portals
Yelo App
Boxee
Spotify + Metafy
Sporza.be
culture
Sports
LinkedIn, Monster, ...
eBay
Pinterest,
blogs
Weather Pro (iPhone)
Traffic: Inrix +
iCoyote (iPhone)
Digg.be
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Jobs
TV
Classifieds
Fun
Specials
Discovery
Trends &
Lifestyle

17. The Package
From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
versus

18. The Frog
By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain

19. The Frog
By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain

20. The Frog
By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
Apple is bypassing the payment systems with its mobile wallet:
http://www.macobserver.com/tmo/article/apple-lands-digital-wallet-deal-with-amex-visa-mastercard

21. The Frog
By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
If you can sell expensive cars online,
you can sell anything online.

22. The Gatekeeper
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship

23. The Gatekeeper
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms

24. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

25. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

26. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

27. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

28. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

29. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

30. The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
Civic crowdfunding

31. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

32. The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring

33. The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
1 min response time instead of 10, survival chance goes from 8% to 80%
Includes defibrillator, GPS Tracking, onboard camera and microphone

34. The
Glass House
Relationship
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The
Package
Product, Service
& Packaging
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The
Frog
Position in
the value
chain
Bypassing
Virtualization
Fragmentation of
touchpoints
The
Gatekeeper
Opinion
making
New gatekeepers
Recommendations
"Good is good
enough"
Ambassadorship
The
Traveller
Location &
Place
Place
Utility
Empowered self
Delivery fulfillment
New way of
working
Contextual
awareness
Real-time
The
Participant
Community
Community
Gamification
Collaboration
The power of the
crowd
The
Cyborg
Progressive
Technology
Internet of things
Wearables
Quantified self
Robotics
Data
Monitoring
We have to prepare for a digital future, with new rules and new relationships

35. What’s the digital impact?
Trendwatching
Business
Cases
Scenarios
Impact
Insights
80
You?
Them?

36. What does the future look like?
Trendwatching
Business
Cases
Scenarios
Impact
Insights
80

37. What are our new business ideas?
Trendwatching
Business
Cases
Scenarios
Impact
Insights
80

38. Keep watching the new evolutions
Trendwatching
Business
Cases
Scenarios
Impact
Insights
80
Trendwatching

39. So how do you get
going?
Create your own Digital Transformation 1 vision and plan
2 Create Digital Leadership
3 Innovate in the right place(s)
4 Build the Transformation Fleet
5 Change the culture

40. “If you can't understand the new
world of digital, fire yourself.
Build an executive team that is
digital-first (when problems arise,
the first solution is always digital).
Make sure there is a techie on the
board of directors. If the board
has a low digital IQ, the company
will have a low digital IQ”
George Colony
CEO Forrester Research
So, where are you?
How digital is your
company?
Digital Leadership
Assessment

41. You need Digital Leadership, on all levels
CDO
Shareholders
Mkt Sales CIO COO CbsO
Virtual Digital Leadership Team
Digital Network
Outside
world
Digital Officers
DIGITAL OFFICE
Digital Leads
Board of Directors
CEO

42. So how do you get
going?
Create your own Digital Transformation 1 vision and plan
2 Create Digital Leadership
3 Innovate in the right place(s)
4 Build the Transformation Fleet
5 Change the culture

43. Different types of innovation
The Factory The Guesthouse The Garage
Incremental innovation
• Development of ‘need to have’
digitals projects and technology
• Working on the existing foundation
of the company
• Follows general procedures and
regulations
• Slow
Change projects
• Small and dedicated project-teams, focused
on in-house innovation
• Limited independency: they are an (internal)
supplier of the factory
• Focus on strategically important new-style
projects or add-ons that will be rolled-out
within the existing company architecture
Breakthrough innovation
• Small dedicated teams focused on innovation
• Autonomous operations and decisions
• Possibly separate entities
• Focused on agile and rapid development and roll-out
of ideas in a stand-alone model
•These can be grass-root internal
initiatives or acquisition of interesting
targets

44. So how do you get
going?
Create your own Digital Transformation 1 vision and plan
2 Create Digital Leadership
3 Innovate in the right place(s)
4 Build the Transformation Fleet
5 Change the culture

45. @jcaudron
The Factory
From ... ... to
Digital Transformation
The Guesthouse
The Garage

46. So how do you get
going?
Create your own Digital Transformation 1 vision and plan
2 Create Digital Leadership
3 Innovate in the right place(s)
4 Build the Transformation Fleet
5 Change the culture

47. All things you do must start from a superior experience
From now on, you are an agile and flexible company
@jcaudron
The customer always decides
You live in a world of uncertainty
Always play on the offense instead of the defense
Don’t be afraid to cannibalize your own business
Never, ever, disrespect new or small players
How far away is this from YOUR business reality?

48. Things to take away …
Key Insights

49. Disruption is real, deal with it!
@jcaudron
Disruption
Modeling
Transformation
1. Disruption is happening
anyway, often without
your knowing…

50. Disruption is real, deal with it!
@jcaudron
Disruption
Modeling
2. There are methods
to understand the
impact and plan for
Transformation
the future

51. Disruption is real, deal with it!
@jcaudron
Disruption
Modeling
Transformation
3. You can take transformation in your own hands, but you
will have to start NOW, in order to stay in the drivers seat!

52. 4. You’ll need digital leadership
@jcaudron
throughout the entire
organization

53. @jcaudron
6. You will need to embrace
new culture, policies, rules,
methodologies, technology,
processes, attitude, …

54. @jcaudron
7. You’re no longer too big to fail …

55. Start now. Model your
own future.
Play on the offense
instead of on the
defense!
Read the book!
Let us help you transform your company

56. Digital Strategy
and Transformation
Jo Caudron
jo@dearmedia.be - 0475/43.80.98

57. • we are a digital consulting
company
• founded in 2009
• we work for large European
clients
• we have a strong vision on the
impact of digital and act
accordingly
• we are advisors, writers, coaches
and entrepreneurs
AllDigitalNow
Jo Caudron
CEO
Dado Van Peteghem
Managing Partner
Ilse Bollen
Consultant
Florence Pérès
Consultant
Helena Van Eykeren
Consultant
Sam Wouters
Consultant

58. AllDigitalNow

59. Our Vision:
AllDigitalNow
All businesses will have to do things in
a digital way because that’s what their
AllDigitalNow
clients want.
Even non-digital companies will see
their business be impacted by those
who are digital (clients, competitors,
partners, digital challengers, …).
There is no way around this, the time
of not believing is over.

60. We make companies understand the long
term impact of digital on their business, what
this means for their future and how they can
take digital transformation in their own
1 “AllDigitalNow”
AllDigitalNow
hands.
We create business strategy, concepts and
plans for online, mobile, social, …
We are advisors. We do our job in a
bootstrapped way, mixing high-end strategic
thinking with pragmatic implementation,
through thought leadership and
entrepreneurship.
2
3

61. Digital
Strategy &
Concept
Development
Digital
Transformation
Long Term
Business
Strategy
1 2
3

62. Digital
Transformation
———
Dealing with
digital disruption
———
December 2014
jo@dearmedia.be / @jcaudron / +32 475 43 80 98