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Agentur	
  für	
  digitale	
  Kommunikation	
  




                                                          Pecha	
  Kucha	
  Vienna	
  

                                                          17.	
  Mai	
  2011	
  


                                                          Augmented	
  Reality	
  
                                                          Hannes	
  Amon	
  

ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
VIRTUAL	
  	
                                                                            AUGMENTED	
  
     REALITY	
  (VR)	
                                                                          REALITY	
  (AR)	
  




★    Virtuell,	
  Interaktiv,	
                                                        ★      Verbindet	
  reale	
  und	
  
     Immersiv	
  	
                                                                           virtuelle	
  Welt	
  

                                    ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
DIE	
  IDEE	
  GIBT	
  ES	
  SCHON	
  LANGE…	
  




                                                                            ©	
  Thomas	
  Purves	
  




DIE	
  VISION	
  IM	
  FILM	
  “TERMINATOR”	
  
                  ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
DAMALS	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  HEUTE	
  




                                                      ©	
  Thomas	
  Purves	
  




                                                                 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
MINI	
  CABRIO	
  
                                                  DEZ.	
  2008	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
BRANDED	
  ENTERTAINMENT	
  
MITTELS	
  AR	
  




  ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
SIEHST	
  DU	
  ES	
  AUCH?	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
CONVERS	
  
                                                                              SAMPLER	
  APP	
  




RAY-­BAN	
  
VIRTUAL	
  MIRROR	
  

                    ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
AR	
  -­	
  UHREN-­ANPROBE	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ONLINE	
  SHOPPING	
  MITTELS	
  
AUGMENTED	
  REALITY	
  




 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ONLINE	
  –	
  THE	
  USPS	
  
PRIORITY	
  MAIL	
  –	
  	
  
VIRTUAL	
  BOX	
  SIMULATOR	
  




 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
STARK	
  HUD	
  
                                                          2020	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
BMW	
  MACHT	
  ES	
  SCHON	
  LANGE	
  




      ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
GENERAL	
  MOTORS	
  
AR	
  MITTELS	
  FRONTSCHEIBE	
  




     ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
RECON	
  INSTRUMENTS	
  	
  
                   “ALPINE	
  GOGGLE”	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
AMSTERDAM	
  
ÖFFTENTLICH	
  BEDIENSTETE	
  
GEWALT	
  




 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ASPERN	
  DIE	
  SEESTADT	
  WIENS.	
  
                                 GEO	
  DATA	
  CITY	
  
                                 AUGMENTED	
  REALITY	
  APP	
  


©	
  ovos	
  media	
  GmbH	
  




                                                                                                ©	
  ovos	
  media	
  GmbH	
  




                                      ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
TOURISMUS	
  &	
  AR	
  




        +	
  
ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
     Flickr:	
  Jamais	
  Cascio	
  
SOCIAL	
  AUGMENTED	
  REALITY	
  




                                                               ©	
  Thomas	
  Purves	
  
     ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
TRANSPARENZ	
  &	
  
                                                   PRIVATSPHÄRE	
  




                                                           ©	
  Lynne	
  d	
  Johnson	
  



ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
VIRTUELLE	
  LUFTRECHTE?	
  




                                                              ©	
  Lynne	
  d	
  Johnson	
  




    ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
Danke!	
  
mehr	
  auf	
  www.ovos.at	
  	
  




  ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  

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Augmented Reality

  • 1. Agentur  für  digitale  Kommunikation   Pecha  Kucha  Vienna   17.  Mai  2011   Augmented  Reality   Hannes  Amon   ovos  media  gmbh  © 2011            
  • 2. VIRTUAL     AUGMENTED   REALITY  (VR)   REALITY  (AR)   ★  Virtuell,  Interaktiv,   ★  Verbindet  reale  und   Immersiv     virtuelle  Welt   ovos  media  gmbh  © 2011            
  • 3. DIE  IDEE  GIBT  ES  SCHON  LANGE…   ©  Thomas  Purves   DIE  VISION  IM  FILM  “TERMINATOR”   ovos  media  gmbh  © 2011            
  • 4. DAMALS                                                                      HEUTE   ©  Thomas  Purves   ovos  media  gmbh  © 2011            
  • 5. MINI  CABRIO   DEZ.  2008   ovos  media  gmbh  © 2011            
  • 6. BRANDED  ENTERTAINMENT   MITTELS  AR   ovos  media  gmbh  © 2011            
  • 7. SIEHST  DU  ES  AUCH?   ovos  media  gmbh  © 2011            
  • 8. CONVERS   SAMPLER  APP   RAY-­BAN   VIRTUAL  MIRROR   ovos  media  gmbh  © 2011            
  • 9. AR  -­  UHREN-­ANPROBE   ovos  media  gmbh  © 2011            
  • 10. ONLINE  SHOPPING  MITTELS   AUGMENTED  REALITY   ovos  media  gmbh  © 2011            
  • 11. ONLINE  –  THE  USPS   PRIORITY  MAIL  –     VIRTUAL  BOX  SIMULATOR   ovos  media  gmbh  © 2011            
  • 12. STARK  HUD   2020   ovos  media  gmbh  © 2011            
  • 13. BMW  MACHT  ES  SCHON  LANGE   ovos  media  gmbh  © 2011            
  • 14. GENERAL  MOTORS   AR  MITTELS  FRONTSCHEIBE   ovos  media  gmbh  © 2011            
  • 15. RECON  INSTRUMENTS     “ALPINE  GOGGLE”   ovos  media  gmbh  © 2011            
  • 16. AMSTERDAM   ÖFFTENTLICH  BEDIENSTETE   GEWALT   ovos  media  gmbh  © 2011            
  • 17. ASPERN  DIE  SEESTADT  WIENS.   GEO  DATA  CITY   AUGMENTED  REALITY  APP   ©  ovos  media  GmbH   ©  ovos  media  GmbH   ovos  media  gmbh  © 2011            
  • 18. TOURISMUS  &  AR   +   ovos  media  gmbh  © 2011             Flickr:  Jamais  Cascio  
  • 19. SOCIAL  AUGMENTED  REALITY   ©  Thomas  Purves   ovos  media  gmbh  © 2011            
  • 20. TRANSPARENZ  &   PRIVATSPHÄRE   ©  Lynne  d  Johnson   ovos  media  gmbh  © 2011            
  • 21. VIRTUELLE  LUFTRECHTE?   ©  Lynne  d  Johnson   ovos  media  gmbh  © 2011            
  • 22. ovos  media  gmbh  © 2011            
  • 23. Danke!   mehr  auf  www.ovos.at     ovos  media  gmbh  © 2011