SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
Agentur	
  für	
  digitale	
  Kommunikation	
  




                                                          Pecha	
  Kucha	
  Vienna	
  

                                                          17.	
  Mai	
  2011	
  


                                                          Augmented	
  Reality	
  
                                                          Hannes	
  Amon	
  

ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
VIRTUAL	
  	
                                                                            AUGMENTED	
  
     REALITY	
  (VR)	
                                                                          REALITY	
  (AR)	
  




★    Virtuell,	
  Interaktiv,	
                                                        ★      Verbindet	
  reale	
  und	
  
     Immersiv	
  	
                                                                           virtuelle	
  Welt	
  

                                    ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
DIE	
  IDEE	
  GIBT	
  ES	
  SCHON	
  LANGE…	
  




                                                                            ©	
  Thomas	
  Purves	
  




DIE	
  VISION	
  IM	
  FILM	
  “TERMINATOR”	
  
                  ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
DAMALS	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  HEUTE	
  




                                                      ©	
  Thomas	
  Purves	
  




                                                                 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
MINI	
  CABRIO	
  
                                                  DEZ.	
  2008	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
BRANDED	
  ENTERTAINMENT	
  
MITTELS	
  AR	
  




  ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
SIEHST	
  DU	
  ES	
  AUCH?	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
CONVERS	
  
                                                                              SAMPLER	
  APP	
  




RAY-­BAN	
  
VIRTUAL	
  MIRROR	
  

                    ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
AR	
  -­	
  UHREN-­ANPROBE	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ONLINE	
  SHOPPING	
  MITTELS	
  
AUGMENTED	
  REALITY	
  




 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ONLINE	
  –	
  THE	
  USPS	
  
PRIORITY	
  MAIL	
  –	
  	
  
VIRTUAL	
  BOX	
  SIMULATOR	
  




 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
STARK	
  HUD	
  
                                                          2020	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
BMW	
  MACHT	
  ES	
  SCHON	
  LANGE	
  




      ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
GENERAL	
  MOTORS	
  
AR	
  MITTELS	
  FRONTSCHEIBE	
  




     ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
RECON	
  INSTRUMENTS	
  	
  
                   “ALPINE	
  GOGGLE”	
  




ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
AMSTERDAM	
  
ÖFFTENTLICH	
  BEDIENSTETE	
  
GEWALT	
  




 ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ASPERN	
  DIE	
  SEESTADT	
  WIENS.	
  
                                 GEO	
  DATA	
  CITY	
  
                                 AUGMENTED	
  REALITY	
  APP	
  


©	
  ovos	
  media	
  GmbH	
  




                                                                                                ©	
  ovos	
  media	
  GmbH	
  




                                      ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
TOURISMUS	
  &	
  AR	
  




        +	
  
ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
     Flickr:	
  Jamais	
  Cascio	
  
SOCIAL	
  AUGMENTED	
  REALITY	
  




                                                               ©	
  Thomas	
  Purves	
  
     ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
TRANSPARENZ	
  &	
  
                                                   PRIVATSPHÄRE	
  




                                                           ©	
  Lynne	
  d	
  Johnson	
  



ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
VIRTUELLE	
  LUFTRECHTE?	
  




                                                              ©	
  Lynne	
  d	
  Johnson	
  




    ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  
Danke!	
  
mehr	
  auf	
  www.ovos.at	
  	
  




  ovos	
  media	
  gmbh	
  © 2011	
  	
  	
  	
  	
  	
  

Contenu connexe

Dernier

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Peter Udo Diehl
 

Dernier (20)

Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Strategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering TeamsStrategic AI Integration in Engineering Teams
Strategic AI Integration in Engineering Teams
 
THE BEST IPTV in GERMANY for 2024: IPTVreel
THE BEST IPTV in  GERMANY for 2024: IPTVreelTHE BEST IPTV in  GERMANY for 2024: IPTVreel
THE BEST IPTV in GERMANY for 2024: IPTVreel
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Agentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdfAgentic RAG What it is its types applications and implementation.pdf
Agentic RAG What it is its types applications and implementation.pdf
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Augmented Reality

  • 1. Agentur  für  digitale  Kommunikation   Pecha  Kucha  Vienna   17.  Mai  2011   Augmented  Reality   Hannes  Amon   ovos  media  gmbh  © 2011            
  • 2. VIRTUAL     AUGMENTED   REALITY  (VR)   REALITY  (AR)   ★  Virtuell,  Interaktiv,   ★  Verbindet  reale  und   Immersiv     virtuelle  Welt   ovos  media  gmbh  © 2011            
  • 3. DIE  IDEE  GIBT  ES  SCHON  LANGE…   ©  Thomas  Purves   DIE  VISION  IM  FILM  “TERMINATOR”   ovos  media  gmbh  © 2011            
  • 4. DAMALS                                                                      HEUTE   ©  Thomas  Purves   ovos  media  gmbh  © 2011            
  • 5. MINI  CABRIO   DEZ.  2008   ovos  media  gmbh  © 2011            
  • 6. BRANDED  ENTERTAINMENT   MITTELS  AR   ovos  media  gmbh  © 2011            
  • 7. SIEHST  DU  ES  AUCH?   ovos  media  gmbh  © 2011            
  • 8. CONVERS   SAMPLER  APP   RAY-­BAN   VIRTUAL  MIRROR   ovos  media  gmbh  © 2011            
  • 9. AR  -­  UHREN-­ANPROBE   ovos  media  gmbh  © 2011            
  • 10. ONLINE  SHOPPING  MITTELS   AUGMENTED  REALITY   ovos  media  gmbh  © 2011            
  • 11. ONLINE  –  THE  USPS   PRIORITY  MAIL  –     VIRTUAL  BOX  SIMULATOR   ovos  media  gmbh  © 2011            
  • 12. STARK  HUD   2020   ovos  media  gmbh  © 2011            
  • 13. BMW  MACHT  ES  SCHON  LANGE   ovos  media  gmbh  © 2011            
  • 14. GENERAL  MOTORS   AR  MITTELS  FRONTSCHEIBE   ovos  media  gmbh  © 2011            
  • 15. RECON  INSTRUMENTS     “ALPINE  GOGGLE”   ovos  media  gmbh  © 2011            
  • 16. AMSTERDAM   ÖFFTENTLICH  BEDIENSTETE   GEWALT   ovos  media  gmbh  © 2011            
  • 17. ASPERN  DIE  SEESTADT  WIENS.   GEO  DATA  CITY   AUGMENTED  REALITY  APP   ©  ovos  media  GmbH   ©  ovos  media  GmbH   ovos  media  gmbh  © 2011            
  • 18. TOURISMUS  &  AR   +   ovos  media  gmbh  © 2011             Flickr:  Jamais  Cascio  
  • 19. SOCIAL  AUGMENTED  REALITY   ©  Thomas  Purves   ovos  media  gmbh  © 2011            
  • 20. TRANSPARENZ  &   PRIVATSPHÄRE   ©  Lynne  d  Johnson   ovos  media  gmbh  © 2011            
  • 21. VIRTUELLE  LUFTRECHTE?   ©  Lynne  d  Johnson   ovos  media  gmbh  © 2011            
  • 22. ovos  media  gmbh  © 2011            
  • 23. Danke!   mehr  auf  www.ovos.at     ovos  media  gmbh  © 2011