The document discusses reinventing the trade show experience for attendees. It outlines trends in trade show design and how to engage attendees. The goal is to make the case for reinventing the attendee experience. Examples are provided of real trade show floor plans that feature new designs like "boulevards to discovery" and a "hub and spoke" approach to create a more engaging experience for attendees before, during and after an event through content development and wayfinding. Attendees are then prompted to provide feedback on the floor plans and how aspects of the designs could be adopted or implemented for their own events while overcoming potential obstacles.

1. TheTrade Show Gallery
ReinventingTheAttendee Experience
Terence Donnelly, CMP,VP Sales, Experient
Sarah Michel, CSP,VP of Professional Connexity,Velvet Chainsaw
Michael Barratt, CMP, SVP Meetings and Events, AAIA

2. LearningOutcomes
•Identify trends in association and
corporate trade show design.
•Determine if your show is at risk of
becoming irrelevant.
•Generate ideas for engaging your
attendees.

3. GoalToday
•Making the Case for Reinventing the
AttendeeTrade Show Experience
•Real Renderings of Reinvention
•Interactive “GalleryWalk”

4. New Products
Relevancy

5. 5
New Attendee Attribute
Shift From Push To Pull

7. Conduit For

10. Way-finding

11. Telling the Story
•It’s About Engagement
•Before, During, After Event
•Content Development
•Is there aTheme?

15. “Boulevards to discovery”

17. “Hub and Spoke” Approach

18. AAPEX Level 1

19. AAPEX
Level 2-1

20. GalleryWalk
• What do you like/dislike about this expo
floor plan?
• What about it could work for your
expo/tradeshow?
• What could be the possible outcomes/benefits
of this design?
• Generate some “how to’s” to overcome any
potential obstacles to adopting this design

21. Make best parts
of attendee
experience
better.
Make the worst
parts, suck less.