Paperleap Report: Scientists and social media - April 2016

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A brief overview about how scientists use social media for work and research, with a specific focus on finding calls for papers for academic conferences and scientific journals. Learn more on www.paperleap.com

Science

SCIENTISTS AND SOCIAL MEDIA
WHITE PAPER - EXCERPT
April 2016

ABOUT PAPERLEAP
Paperleap is the largest platform
for Calls for Papers
for Academic Conferences
and Scientific Journals
50000Calls for Papers
We support editors and organiers
in helpingresearchers
advancetheir career
by publishing high-qualitywork
70000Organizers and Researchers

ABOUT THIS WHITE PAPER
Theobjective of thiswhite paperis answering thefollowing questions
1. How relevant are social media for findingpublishingopportunities?
2. Whichare the best social media for reaching out to scientists?
3. How do scientistsengage with social media?

How relevant are social media for finding publishing opportunities?
Section 1

SOCIAL MEDIA IN FINDING CALLS FOR PAPERS
Source: Paperleap, 2016
Social media (0,72%)
Search (67,65%)
Direct (22,28%)
Referrals (8,59%)
Advertising (0,75%)
Less than 1% of publishing
opportunities are found using
social media
Researchers spend significant
amount of time in finding
Calls for Papers

What is the best social media for reaching out to scientists?
Section 2

PREFERENCE OF SOCIAL MEDIA FOR FINDING CALLS FOR PAPERS
Source: Paperleap, 2016
Facebook (71%)
Twitter (10%)
Others (19%)
Although it is less utilized
for academic reasons,
Facebook is the favorite
Other social media include:
Linkedin, Vkontakte,
Douban, and Weiboo

How do scientistsengage with social media?
Section 3

FACEBOOK
Source: Nature, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Do not use professionally
Curiosity
In case contacted
Track metrics
Discover jobs
Discover peers
Discover recommended papers
Contact peers
Post (work) content
Share links to authored content
Actively discuss research
Comment on research
Follow discussions
Facebook is not being used
for work by researchers
despite its success

TWITTER
Source: Nature, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Do not use professionally
Curiosity
In case contacted
Track metrics
Discover jobs
Discover peers
Discover recommended papers
Contact peers
Post (work) content
Share links to authored content
Actively discuss research
Comment on research
Follow discussions
Twitter is being used for
many purposes, without
any specific focus

LINKEDIN
Source: Nature, 2016
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Do not use professionally
Curiosity
In case contacted
Track metrics
Discover jobs
Discover peers
Discover recommended papers
Contact peers
Post (work) content
Share links to authored content
Actively discuss research
Comment on research
Follow discussions
Linkedin is being used for
finding job opportunities,
reactively

www.paperleap.com info@paperleap.com
empowering research

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Paperleap Report: Scientists and social media - April 2016

1. SCIENTISTS AND SOCIAL MEDIA WHITE PAPER - EXCERPT April 2016

2. ABOUT PAPERLEAP Paperleap is the largest platform for Calls for Papers for Academic Conferences and Scientific Journals 50000Calls for Papers We support editors and organiers in helpingresearchers advancetheir career by publishing high-qualitywork 70000Organizers and Researchers

3. ABOUT THIS WHITE PAPER Theobjective of thiswhite paperis answering thefollowing questions 1. How relevant are social media for findingpublishingopportunities? 2. Whichare the best social media for reaching out to scientists? 3. How do scientistsengage with social media?

4. How relevant are social media for finding publishing opportunities? Section 1

5. SOCIAL MEDIA IN FINDING CALLS FOR PAPERS Source: Paperleap, 2016 Social media (0,72%) Search (67,65%) Direct (22,28%) Referrals (8,59%) Advertising (0,75%) Less than 1% of publishing opportunities are found using social media Researchers spend significant amount of time in finding Calls for Papers

6. What is the best social media for reaching out to scientists? Section 2

7. PREFERENCE OF SOCIAL MEDIA FOR FINDING CALLS FOR PAPERS Source: Paperleap, 2016 Facebook (71%) Twitter (10%) Others (19%) Although it is less utilized for academic reasons, Facebook is the favorite Other social media include: Linkedin, Vkontakte, Douban, and Weiboo

8. How do scientistsengage with social media? Section 3

9. FACEBOOK Source: Nature, 2016 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Do not use professionally Curiosity In case contacted Track metrics Discover jobs Discover peers Discover recommended papers Contact peers Post (work) content Share links to authored content Actively discuss research Comment on research Follow discussions Facebook is not being used for work by researchers despite its success

10. TWITTER Source: Nature, 2016 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Do not use professionally Curiosity In case contacted Track metrics Discover jobs Discover peers Discover recommended papers Contact peers Post (work) content Share links to authored content Actively discuss research Comment on research Follow discussions Twitter is being used for many purposes, without any specific focus

11. LINKEDIN Source: Nature, 2016 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Do not use professionally Curiosity In case contacted Track metrics Discover jobs Discover peers Discover recommended papers Contact peers Post (work) content Share links to authored content Actively discuss research Comment on research Follow discussions Linkedin is being used for finding job opportunities, reactively

12. www.paperleap.com info@paperleap.com empowering research

Paperleap Report: Scientists and social media - April 2016

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