Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative. The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics) The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative This session will end with a countdown! 5 Must Haves in your digital strategy 4 Things you should NEVER do 3 Tactics 2 Planning tips 1 Big idea

1. Hi.

2. hannah

5. Chaos & Complexity

7. Chaos Theory
when simple things are combined
they can create something complex

8. facebook
twitter
linked in

9. one-dimensional

10. tweet vs. retweet

11. Complexity Theory
complex systems can create a
simple outcome

12. we don’t know why
things happen

13. do know systems
self-organize

14. 50 trillion

16. Vera - 1/29/08

17. self-organize

18. need food, get hungry

19. need water, get thirsty

20. social = complex technologies
that = simple results

21. simple words describe
the actions

22. Like
Share
Post
Fan
Friend

23. social tools are
complex systems that
meet emotional needs
and result in simple,
personal outcomes

24. wouldn’t it be GREAT if you
could say the same thing for
your business?

29. Maslow said...
eat
breath
drink
sex
sleep
homeostasis
excrete

31. Paramore said...
Facebook
Twitter

32. the point is

33. do FB and TW
right before you
move on

38. staycations

39. vacation starvation

40. $

41. $

42. $

43. this has to stop!

44. feel good about the
money they spend

46. free? no.

48. cheap? yes.

50. rule of 5 for social media

52. 5 things
you should do right now that
won’t cost you anything.

54. 4 things
you should never do

56. 3 tactics you
should employ right away

58. 2 free tools
you should be using

60. 1
big idea

61. Lezzgo

62. 5 Things You Can Do Right Now

63. 1.
Make sure you
know the product
you are promoting

64. Greenbrier vs.
The Ritz Carlton vs.
The Ritz

65. Gatlinburg vs.
Pigeon Forge vs.
Myrtle Beach

66. there is no
replacement for
knowledge

67. 2.
Write a simple statement of
purpose for how you will use
Twitter and Facebook

68. Facebook: We’ll use FB to connect with customers, answer questions, encourage them
to visit us and help them connect with each other.
We’ll do this by posting XX pieces of original content daily such as event
announcements, product announcements and news about us.
The rest of the time we’ll respond to questions and help people connect with each
other.
We’ll check FB at 8AM, 9AM, 12PM, 3PM and 5PM
We’ll spend about an hour each week searching FB for new people to like and other’s
walls to post on. We’ll use Google Alerts and Hyper Alerts to help us with this.
We will respond to people’s questions within 2 hours.
We’ll have a friendly competition philosophy. We won’t be mean-spirited when our
competition is in trouble. Instead, we’ll contact them and ask how we can help serve
their clients and keep tourism healthy in our area.

69. Twitter: We’ll use Twitter mainly for announcements about us and to respond to
topics that are interesting. We’ll Tweet about us once a day. We’ll tweet something of
interest to our community (visitors, etc) that is not necessarily about us once a day
and find others to retweet once or twice a day.
We’ll check Twitter right after we check FB, at 8AM, 9AM, 12PM, 3PM and 5PM.
We’ll spend about 30 minutes per week finding people to follow so we can grow our
network.

70. 3.
Create an editorial calendar

71. Plan your content like this:
Annually
Quarterly
Monthly
Weekly
Daily

72. Annually:
1. Review company goals. Make
sure your social voice is in alignment
2. Produce one big contest or
challenge on FB and Twitter
(see the last part of this presentation for a great idea)

74. Quarterly:
1. Promote the season
2. Schedule a full week to introduce
the new seasonal events

75. Monthly:
1. Focus on the main event for the month
2. Post about it every week on the same
day of the week. Use pics & vid.
3. Look for conversations from your fans
about it - respond to them

76. Weekly:
1. Events
2. Coupons
3. Think about the weekend

77. Daily:
1. Announcement (1)
2. Chatter (a lot)
3. Connect people (a lot)
4. Answer questions (a lot)

78. 4.
Use FB Custom Tabs

82. But don’t invest so
much there that you
don’t have time to
talk to people.

84. 5.
Spend as much time
finding/following as
you do trying to be
found

85. To have a friend, you’ve
got to be a friend.

86. 4 things you should never do

87. Never #1.
Be Absent

89. FAIL!

93. Never #2.
Moderate Heavily

95. Never #3.
Be Salesy

96. You’ve been invited to a cocktail
party. Be respectful of why
people are there.

97. Never #4.
Favor Facebook Tabs over
connecting with people.

98. It’s all about the wall.

99. 3 Tactics
you should use right now

100. Tactic #1
Brand how you are going
to respond to certain
inquiries

103. Tactic #2
Use a photo, video, link or
attribution in all posts

106. Tactic #3
Be relevant. No need to
push a special the weekend
Will & Kate got married.

107. 2 Free Tools

108. Tool #1: HootSuite:
Manages all your social
platforms from one
dashboard.

110. Tool #2: Ow.ly Links:
Use Ow.ly links. You
can track them to see
how many people have
clicked on the links.

113. Bonus Free Tools!

114. Hyper Alerts

116. Google Alerts

118. Learn:
1. what your competition is
doing
2. what people are saying
about you
3. who you should be following

119. 1 Big Idea

120. Tennessee Travel Tuesday

121. consumer discounts
partner exposure
build social audience

127. 18,000 views per week on FB
101,000 pvs on website in 9 mo.
1,800 visitors/month
Weekly email gets 14% opens
Top links from social are usually T3

128. what I want is for the
partners to tweet too
so we can gain more
exposure for everyone

129. Version 2 - updated Sept. 2011

133. monologue

134. dialogue

135. the promise of social

136. you can know more

137. with your customers

138. if you know me

139. single

147. Birthday is Nov 12
But the party is on Nov 17
Open bar. You’re invited.

149. you care about my
interests

152. Jamie Cullum Carnegie Hall
Me

160. i’ll vacation with you

161. meaningful conversations

162. Thank you for your time.
The style of this presentation was partially
inspired by Dick Hardt’s famous 2005 Oscon
presentation, based on Lawrence Lessig’s
minimalist approach to the use of slides.
Dick’s presentation is worth viewing:
http://identity20.com/media/OSCON2005.