This is Jacob Voncannon's presentation for the October meeting of the Austin HubSpot User Group. The slides cover driving revenue from your marketing.

2. WHO IS JACOB VONCANNON?
• Baylor Graduate, Marketing
• Houston, TX Native
• Grew up around Energy
Business
• Ran a record label at Baylor
• Fell in to Crane Industry

3. HOW I USE HUBSPOT
• A Complete lead generation machine
• Tracking through CRM connection
• Inbound Call Tracking
• Metrics Analyzer
• Email Marketing (mostly sales emails, and our bi-weekly newsletter)
• Workflows – Email Drip Campaigns
• Landing Pages
• I basically use all of Hubspot’s functions except for the CMS

4. EXAMPLES OF WHECO INBOUND MARKETING

7. DISCLAIMER
I Took a lot of this information
directly from Mike Volpe’s Inbound
2012 presentation “Be like Mike”

16. TO SEE THE FULL PRESENTATION
http://www.inboundconference.com/agenda/inbou
nd-2012-presentations/advanced/be-like-mike-
in-reporting-and-analytics-how-to-report-on-
your-marketing-like-hubspot
Chapter 4 – Closing the Loop of
Social Media ROI
• The Math of ROI
• Calculating COCA
• Understanding total lifetime value
of a customer
• How to gather the data properly