Brian Hansford

14 Abonné

B2B marketing leader with 20 years experience in marketing strategy, marketing technology, demand generation, and business development. I focus on developing and implementing demand generation strategies with customer engagement workflows that are powered by marketing automation and technology platforms. My areas of specialization and notable success include developing demand generation strategies which include change management, business process design, and helping companies successfully implement a marketing tech stack that is the right fit based on business objectives and desired outcomes. I enjoy building and leading teams of talented modern marketers who are acutely focused on ac...

b2b marketing demand generation marketing technology marketing performance management b2b strategy brian hansford b2b marketing automation seattle marketing attribution revenue analytics heinz marketing b2b content american marketing association psama lead scoring sales operations machine learning marketing operations marketing performance measurement full circle insights bizible kapost content marketing b2bmarketing webinar ringlead brianhansford market

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Brian Hansford

Présentations

Heinz Marketing 2014 Marketing Automation Effectiveness Survey Data

B2B Content Planning for Demand Generation by Brian Hansford preso with Kapost

Seattle Analytics Meetup preso - B2B revenue pipeline health and attribution

2017 Marketing Performance Management Report by Brian Hansford with Heinz Marketing

My Puget Sound AMA Slides on B2B Customer Acquisition Strategies

Documents

Marketing Technology Planning Guide - 9 steps to revenue operations success

J’aime

Building a Marketing Tech Stack to Accelerate Engagement

2016 Stackies Awards: 41 Marketing Technology Stacks