Colony Commerce discuss the true power of social commerce

1. What’s got to do with it

2. Check Ins Mobile shopping Mentions Group buying fCommerce Rate and Review Like Social network presence

3. 1,000 transactions per hour on Pampers Facebook store £7m for Gap in a 1 day Groupon sale A ‘Like’ is worth £5 1 Mercedes per minute sold on Taobao (group-buy) A Twitter Follow is worth £3 Social Commerce drives between 3% and 6% of online revenue Dell have made over £4m from Twitter follower engagement since 2007 Source = Social Commerce Today

4. You know this It’s basic social It’s barely social

7. Dialogue Worth Surprise

8. You think this is a dialogue!?! Clothes picker Online chat Most purchased Looks good with Email suggestions

9. Virtual Assistant

10. FaF Assistant

11. Lower returns Improved retention Increased sales Greater SEO

12. Aren’t we doing this???

13. Are you exploiting Open Graph? Are you listening to your audience? Do you know the profile of your audience? Does your audience know their worth?

14. Geography ABCs Birthdays Activities Friends Entertainment Groups

15. C Consumer Facebook www Personalised Product Promotions Suggested Content Dynamic Navigation

16. The mathematical definition of... SURPRISE!!!

18. Brand Ambassador People are purchasing on his recommendation Surprise with a gift

19. Foursquare campaign Sneaker sales 33% uplift QR Code on building in NY Straight to album pre-order 1.3m + FB followers Regular interaction Positive mentions up 40% 4,000 participated in 3 weeks Overall sales grew due to campaign Surprising the consumer Putting a million names on a car Team of huggers in Amsterdam

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