Identifying opportunities for marketers and developers on the Facebook Platform in 2012. Presented by Daniel of http://pinpointsocial.com

1. We enable designers & small agencies
to build the best Facebook promotions.

2. How you can use Facebook for
your business

3. 800
million
friends
50%
log
on
to
Facebook
each
day
Average
network
of
250
friends
30
billion
pieces
of
content
is
shared

4. 800
million
friends
How
do
we
reach
them?

6. “EdgeRank
is
like
a
credit
raDng:
it's
invisible,
it's
important,
it's
unique
to
each
user,
and
no
one
quite
knows
how
it
work”

7. Today’s
Consumer
Most
Facebook
pages
reach
only
3%-­‐7.5%
of
their
fans
?
News
Feed
publishes
just
a
liQle
more
than
0.2%
of
the
stories
it
considers

10. The Facebook Platform 2012
Pages
Page
Ads
Applications
Platform
Canvas Open Graph
Applications Applications
Timeline

11. Our secret weapon
Social media on scale
46% higher click through rate
20% lower cost per click
18% lower cost per fan

12. Let’s build a story

13. How you can use Facebook for
your business

17. Key to winning on Facebook
Create Connect to
Penetrate
high quality distribution Viral loop
News Feed
stories channels

18. What would you share?
• Incentive to ‘connect’
• “Why should I share?”
• Creating sticky posts

23. Say hello
Daniel Patricio
Founder and product manager
daniel@pinpointsocial.com
(647) 519-2313
@danielpatricio