6. “EdgeRank
is
like
a
credit
raDng:
it's
invisible,
it's
important,
it's
unique
to
each
user,
and
no
one
quite
knows
how
it
work”
7. Today’s
Consumer
Most
Facebook
pages
reach
only
3%-‐7.5%
of
their
fans
?
News
Feed
publishes
just
a
liQle
more
than
0.2%
of
the
stories
it
considers
8.
9.
10. The Facebook Platform 2012
Pages
Page
Ads
Applications
Platform
Canvas Open Graph
Applications Applications
Timeline
11. Our secret weapon
Social media on scale
46% higher click through rate
20% lower cost per click
18% lower cost per fan