Pinterest Dash - How to Drive Traffic to Your Site with Pinterest

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This document provides tips and strategies for using Pinterest effectively to drive traffic to blogs and websites. It recommends focusing pins and boards on relevant topics that people search for like recipes or tutorials. Pins should include links and images and using repins can multiply exposure. The document also suggests ways to build a following through strategic following of others and repurposing content into pin format.

Marketing Business Technologie

Welcome! You’re on track to
battle your way though the
chaos of recipes, nail tutorials
and cute kittens to build a
Pinterest following and drive
traffic to your blog.

Training Level

Launched 2010

Speed

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©2014 Cynthia Sanchez

Drives more
referral traffic than
Twitter, LinkedIn
and Reddit
COMBINED
!

Pinterest referral
traffic grew 66.52%
from 2012-2013
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/
http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/

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©2014 Cynthia Sanchez

Pins:
Most are links
Most are public***
6 is the magic
number
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©2014 Cynthia Sanchez

Boards

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©2014 Cynthia Sanchez

Strategy
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©2014 Cynthia Sanchez

Keep in mind why people go to Pinterest
!

To find something to buy- gift or for themselves
!

To find information- recipe or tutorial
!

To find people with similar interests
!

For inspiration- art or design
!

For fun

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©2014 Cynthia Sanchez

Do you have what you need?

Speed

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©2014 Cynthia Sanchez

Pimp your
ride
Speed

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©2014 Cynthia Sanchez

Your boards: Think CARS
Complete
Attractive
Relevant
Searchable

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©2014 Cynthia Sanchez

Your site - Images

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©2014 Cynthia Sanchez

Your site - Pin it buttons

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©2014 Cynthia Sanchez

Secret weapon

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©2014 Cynthia Sanchez

Building
a Following
Speed

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©2014 Cynthia Sanchez

Use what you have:
Tell them why

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©2014 Cynthia Sanchez

Use what you have:

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©2014 Cynthia Sanchez

Strategically follow:
Easy dinners board search results-

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©2014 Cynthia Sanchez

Strategically follow:
Easy dinners board search results-

Follow individual boards instead of
whole accounts
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©2014 Cynthia Sanchez

Only follow active pinners

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©2014 Cynthia Sanchez

Pinning vs Repinning

Speed

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©2014 Cynthia Sanchez

Driving
Traffic
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©2014 Cynthia Sanchez

6 is the
magic number
Bonus Weapon:
branded images

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©2014 Cynthia Sanchez

The power of the repin

1 original pin 3 repins x 3 levels = 40 pins !
40 x 7= 280 potential links
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©2014 Cynthia Sanchez

Pin to multiple boards:

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©2014 Cynthia Sanchez

ImagesProvide multiple
options in each post
!

Repurpose list posts

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©2014 Cynthia Sanchez

Images!

Pinnable quotes from your
posts or interviews

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©2014 Cynthia Sanchez

Group Boards:
!

Strategically
collaborate with
others to share
followers.
!

Keep your
audience in Mind!
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©2014 Cynthia Sanchez

RichPins:
!

Article Pins
Recipe Pins
Product Pins
Movie Pins
http://business.pinterest.com/rich-pins/
WordPress Plugin- http://pinterestplugin.com

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©2014 Cynthia Sanchez

RichPins:
!

Place Pins

http://business.pinterest.com/rich-pins/

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©2014 Cynthia Sanchez

Pinners,
Start your
engines!
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©2014 Cynthia Sanchez

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Pinterest Dash - How to Drive Traffic to Your Site with Pinterest

2. Welcome! You’re on track to battle your way though the chaos of recipes, nail tutorials and cute kittens to build a Pinterest following and drive traffic to your blog. Training Level

3. About the track

5. Drives more referral traffic than Twitter, LinkedIn and Reddit COMBINED ! Pinterest referral traffic grew 66.52% from 2012-2013 https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/ Speed Racer: @ospinteresting ©2014 Cynthia Sanchez

9. Keep in mind why people go to Pinterest ! To find something to buy- gift or for themselves ! To find information- recipe or tutorial ! To find people with similar interests ! For inspiration- art or design ! For fun Speed Racer: @ospinteresting ©2014 Cynthia Sanchez

31. RichPins: ! Article Pins Recipe Pins Product Pins Movie Pins http://business.pinterest.com/rich-pins/ WordPress Plugin- http://pinterestplugin.com Speed Racer: @ospinteresting ©2014 Cynthia Sanchez

Pinterest Dash - How to Drive Traffic to Your Site with Pinterest

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