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Welcome! You’re on track to
battle your way though the
chaos of recipes, nail tutorials
and cute kittens to build a
Pinterest following and drive
traffic to your blog.

Training Level
About
the
track
Launched 2010

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Drives more
referral traffic than
Twitter, LinkedIn
and Reddit
COMBINED
!

Pinterest referral
traffic grew 66.52%
from 2012-2013
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/
http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pins:
Most are links
Most are public***
6 is the magic
number
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Boards

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Strategy
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Keep in mind why people go to Pinterest
!

To find something to buy- gift or for themselves
!

To find information- recipe or tutorial
!

To find people with similar interests
!

For inspiration- art or design
!

For fun

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Do you have what you need?

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pimp your
ride
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your account

Profile image
Account description
***business.pinterest.com***
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your boards: Think CARS
Complete
Attractive
Relevant
Searchable

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your site - Images

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your site - Pin it buttons

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Secret weapon

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Building
a Following
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Use what you have:
Tell them why

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Use what you have:

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Strategically follow:
Easy dinners board search results-

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Strategically follow:
Easy dinners board search results-

Follow individual boards instead of
whole accounts
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Only follow active pinners

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pinning vs Repinning

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Driving
Traffic
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
6 is the
magic number
Bonus Weapon:
branded images

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
The power of the repin

1 original pin 3 repins x 3 levels = 40 pins !
40 x 7= 280 potential links
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pin to multiple boards:

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
ImagesProvide multiple
options in each post
!

Repurpose list posts

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Images!

Pinnable quotes from your
posts or interviews

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Group Boards:
!

Strategically
collaborate with
others to share
followers.
!

Keep your
audience in Mind!
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
RichPins:
!

Article Pins
Recipe Pins
Product Pins
Movie Pins
http://business.pinterest.com/rich-pins/
WordPress Plugin- http://pinterestplugin.com

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
RichPins:
!

Place Pins

http://business.pinterest.com/rich-pins/

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pinners,
Start your
engines!
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez

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