SlideShare une entreprise Scribd logo
1  sur  39
Media trends in
healthcare
communications
today

     www.polygonmedical.com
to
KEEP
ABREAST
WITH THE
TIMES...
the healthcare
    industry
the healthcare
    industry
have
the healthcare
    industry
have
the healthcare
    industry
                 E MBRACED
MODERN
MODERN
FORMS
OF
communication
MEDIA
PLATFORMS
MEDIA
PLATFORMS
  essential to
MEDIA
PLATFORMS

&   essential to
    WIDELY used
MEDIA
PLATFORMS

&   essential to
    WIDELY used
   Healthcare
in Communications
1.
  mobile
technology
1.
  mobile
technology
iNFORMATION
    is shared
INSTANTANEOUSLY




    1.
  mobile
technology
iNFORMATION
    is shared
INSTANTANEOUSLY
                      INCREASE
                  product & service
                     AWARENESS
    1.                 through
  mobile           mobile “APPS”
technology
iNFORMATION
                        is shared
                    INSTANTANEOUSLY
                                          INCREASE
                                      product & service
                                         AWARENESS
                        1.                 through
                      mobile           mobile “APPS”
                    technology
audience directly
connects with the
   messaging
 provided by the
   company.
iNFORMATION
                        is shared
                    INSTANTANEOUSLY
                                          INCREASE
                                      product & service
                                         AWARENESS
                        1.                 through
                      mobile           mobile “APPS”
                    technology
audience directly
connects with the
                             literally hold
   messaging
                              information
 provided by the
                                  in the
   company.
                             palm of your
                                 hands
iNFORMATION
   FULLY                is shared
                    INSTANTANEOUSLY
INTERACTIVE
                                          INCREASE
  CONTENT
                                      product & service
                                         AWARENESS
                        1.                 through
                      mobile           mobile “APPS”
                    technology
audience directly
connects with the
                             literally hold
   messaging
                              information
 provided by the
                                  in the
   company.
                             palm of your
                                 hands
2.
social
media
2.
social
media
introduction of a
         well-connected
          community


  2.
social
media
introduction of a
         well-connected
          community


  2.
social
media
             stream
         information to
               the
           WIDEST
            possible
           audience
introduction of a
         well-connected
          community
                                Consumers are
  2.                          active part-takers
                                as well as the
social                          organizations

media
             stream
         information to
               the
           WIDEST
            possible
           audience
FACE google+                            tumblr       flickr


       book
twitter YouTube     introduction of a      pinterest
linked in          well-connected        vimeo
                    community
                                          Consumers are
      2.                                active part-takers
                                          as well as the
    social                                organizations

    media
                       stream
                   information to              behance
                         the              LiveJournal
wordpress
                     WIDEST
 reddit     digg      possible
                                           BLOGGER
                                            myspace
                                                    orkut
StumbleUpon          audience
3.
 medical
animation
3.
 medical
animation
3.
 medical
animation
            one of the most
             cost-effective
              platforms in
              marketing
            communications
3.
 medical
animation
            one of the most
             cost-effective
              platforms in
              marketing
            communications



            Maximising ROI
               through
            re-purposing
                 to any
                 media
                formats
3.
                     medical
                    animation
                                one of the most
                                 cost-effective
                                  platforms in
                                  marketing
                                communications



the shelf-life of               Maximising ROI
animated videos                    through
    is in fact                  re-purposing
                                     to any
   infinite                          media
                                    formats
3.
                     medical
                    animation
 sophisticated,                 one of the most
  dynamic &                      cost-effective
engaging visual                   platforms in
 presentations                    marketing
                                communications



the shelf-life of               Maximising ROI
animated videos                    through
    is in fact                  re-purposing
                                     to any
   infinite                          media
                                    formats
3.
                     medical
                    animation
 sophisticated,                  one of the most
  dynamic &                       cost-effective
engaging visual                    platforms in
 presentations                     marketing
                                 communications
                       fully
                     immersive
                    experience
the shelf-life of                Maximising ROI
animated videos                     through
    is in fact                   re-purposing
                                      to any
   infinite                           media
                                     formats
4.




     3D
4.




     3D
     stereoscopic technology
4.
                                educational,




     3D
                                  training
                               & engagement
                                    tool




     stereoscopic technology
4.
                                educational,




     3D
                                  training
                               & engagement
                                    tool

                                               intensified &
                                             richer content
                                           for sound, color &
                                            motion sensing


     stereoscopic technology
4.
                                 educational,




     3D
                                   training
                                & engagement
                                     tool

                                                     intensified &
                                                   richer content
                                                 for sound, color &
                                                  motion sensing


     stereoscopic technology     one of the best
                                ways to increase
                                   'foot' traffic in
                               healthcare booths
                               at trade shows and
                                       events
www.polygonmedical.com

Contenu connexe

Similaire à Media Trends in Healthcare Communications Today

Edmonds, Brown & Hess
Edmonds, Brown & HessEdmonds, Brown & Hess
Edmonds, Brown & Hess
Weapon7
 
Exploiter le potentiel des médias sociaux - Accenture Interactive
Exploiter le potentiel des médias sociaux - Accenture InteractiveExploiter le potentiel des médias sociaux - Accenture Interactive
Exploiter le potentiel des médias sociaux - Accenture Interactive
Marie_Estager
 
Innoventive Media Deck
Innoventive Media DeckInnoventive Media Deck
Innoventive Media Deck
Paul Parris
 
World Editors Forum 11: Session The step towards a successful tablet applicat...
World Editors Forum 11: Session The step towards a successful tablet applicat...World Editors Forum 11: Session The step towards a successful tablet applicat...
World Editors Forum 11: Session The step towards a successful tablet applicat...
WAN-IFRA
 
Rp investor deck 2.13.13
Rp investor deck 2.13.13Rp investor deck 2.13.13
Rp investor deck 2.13.13
microventures
 
How do we consume digital tech nowadays
How do we consume digital tech nowadays How do we consume digital tech nowadays
How do we consume digital tech nowadays
Blessing Anakambi
 
A 3-Step Strategy to Leverage the Mobile Web
A 3-Step Strategy to Leverage the Mobile WebA 3-Step Strategy to Leverage the Mobile Web
A 3-Step Strategy to Leverage the Mobile Web
urmobile
 
Form5 cd3
Form5 cd3Form5 cd3
Form5 cd3
smktsj2
 
Osborn barr 1 7 presentation1
Osborn barr 1 7 presentation1Osborn barr 1 7 presentation1
Osborn barr 1 7 presentation1
Chris Poidomani
 

Similaire à Media Trends in Healthcare Communications Today (20)

Social technologies
Social technologiesSocial technologies
Social technologies
 
EMPOWERMENT-TECHNOLOGIES-Q2-MODULE-1.pptx
EMPOWERMENT-TECHNOLOGIES-Q2-MODULE-1.pptxEMPOWERMENT-TECHNOLOGIES-Q2-MODULE-1.pptx
EMPOWERMENT-TECHNOLOGIES-Q2-MODULE-1.pptx
 
Rp investor deck
Rp investor deckRp investor deck
Rp investor deck
 
Social Media in a Corporate Context 2010 - Luke Aviet, GoViral
Social Media in a Corporate Context 2010 - Luke Aviet, GoViralSocial Media in a Corporate Context 2010 - Luke Aviet, GoViral
Social Media in a Corporate Context 2010 - Luke Aviet, GoViral
 
IM3I flyer
IM3I flyerIM3I flyer
IM3I flyer
 
Edmonds, Brown & Hess
Edmonds, Brown & HessEdmonds, Brown & Hess
Edmonds, Brown & Hess
 
Wildfire - Optimizing Social Engagement Across the Enterprise
Wildfire - Optimizing Social Engagement Across the EnterpriseWildfire - Optimizing Social Engagement Across the Enterprise
Wildfire - Optimizing Social Engagement Across the Enterprise
 
Exploiter le potentiel des médias sociaux - Accenture Interactive
Exploiter le potentiel des médias sociaux - Accenture InteractiveExploiter le potentiel des médias sociaux - Accenture Interactive
Exploiter le potentiel des médias sociaux - Accenture Interactive
 
Tech & Digital Trend 2017
Tech & Digital Trend 2017Tech & Digital Trend 2017
Tech & Digital Trend 2017
 
Innoventive Media Deck
Innoventive Media DeckInnoventive Media Deck
Innoventive Media Deck
 
The State of Social 2012
The State of Social 2012The State of Social 2012
The State of Social 2012
 
World Editors Forum 11: Session The step towards a successful tablet applicat...
World Editors Forum 11: Session The step towards a successful tablet applicat...World Editors Forum 11: Session The step towards a successful tablet applicat...
World Editors Forum 11: Session The step towards a successful tablet applicat...
 
Rp investor deck 2.13.13
Rp investor deck 2.13.13Rp investor deck 2.13.13
Rp investor deck 2.13.13
 
Pharma IQ Media Kit
Pharma IQ Media KitPharma IQ Media Kit
Pharma IQ Media Kit
 
Pharma IQ - Media Kit
Pharma IQ - Media KitPharma IQ - Media Kit
Pharma IQ - Media Kit
 
Pharma iq mediakit1
Pharma iq mediakit1Pharma iq mediakit1
Pharma iq mediakit1
 
How do we consume digital tech nowadays
How do we consume digital tech nowadays How do we consume digital tech nowadays
How do we consume digital tech nowadays
 
A 3-Step Strategy to Leverage the Mobile Web
A 3-Step Strategy to Leverage the Mobile WebA 3-Step Strategy to Leverage the Mobile Web
A 3-Step Strategy to Leverage the Mobile Web
 
Form5 cd3
Form5 cd3Form5 cd3
Form5 cd3
 
Osborn barr 1 7 presentation1
Osborn barr 1 7 presentation1Osborn barr 1 7 presentation1
Osborn barr 1 7 presentation1
 

Dernier

Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Dipal Arora
 
College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...
College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...
College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...
perfect solution
 

Dernier (20)

Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Siliguri Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Siliguri Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Siliguri Just Call 8250077686 Top Class Call Girl Service Available
 
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort ServicePremium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
 
Call Girls Dehradun Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Dehradun Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Dehradun Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Dehradun Just Call 9907093804 Top Class Call Girl Service Available
 
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
VIP Call Girls Indore Kirti 💚😋  9256729539 🚀 Indore EscortsVIP Call Girls Indore Kirti 💚😋  9256729539 🚀 Indore Escorts
VIP Call Girls Indore Kirti 💚😋 9256729539 🚀 Indore Escorts
 
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
Best Rate (Hyderabad) Call Girls Jahanuma ⟟ 8250192130 ⟟ High Class Call Girl...
 
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Bhubaneswar Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls Nagpur Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Nagpur Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Nagpur Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Nagpur Just Call 9907093804 Top Class Call Girl Service Available
 
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
(👑VVIP ISHAAN ) Russian Call Girls Service Navi Mumbai🖕9920874524🖕Independent...
 
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
 
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
 
Top Rated Hyderabad Call Girls Erragadda ⟟ 6297143586 ⟟ Call Me For Genuine ...
Top Rated  Hyderabad Call Girls Erragadda ⟟ 6297143586 ⟟ Call Me For Genuine ...Top Rated  Hyderabad Call Girls Erragadda ⟟ 6297143586 ⟟ Call Me For Genuine ...
Top Rated Hyderabad Call Girls Erragadda ⟟ 6297143586 ⟟ Call Me For Genuine ...
 
Top Rated Bangalore Call Girls Richmond Circle ⟟ 9332606886 ⟟ Call Me For Ge...
Top Rated Bangalore Call Girls Richmond Circle ⟟  9332606886 ⟟ Call Me For Ge...Top Rated Bangalore Call Girls Richmond Circle ⟟  9332606886 ⟟ Call Me For Ge...
Top Rated Bangalore Call Girls Richmond Circle ⟟ 9332606886 ⟟ Call Me For Ge...
 
Call Girls Varanasi Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Varanasi Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Varanasi Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Varanasi Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
 
Call Girls Ooty Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Ooty Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Ooty Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Ooty Just Call 8250077686 Top Class Call Girl Service Available
 
(Rocky) Jaipur Call Girl - 09521753030 Escorts Service 50% Off with Cash ON D...
(Rocky) Jaipur Call Girl - 09521753030 Escorts Service 50% Off with Cash ON D...(Rocky) Jaipur Call Girl - 09521753030 Escorts Service 50% Off with Cash ON D...
(Rocky) Jaipur Call Girl - 09521753030 Escorts Service 50% Off with Cash ON D...
 
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
 
College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...
College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...
College Call Girls in Haridwar 9667172968 Short 4000 Night 10000 Best call gi...
 

Media Trends in Healthcare Communications Today

  • 3. the healthcare industry
  • 4. the healthcare industry
  • 6. have the healthcare industry E MBRACED
  • 12. MEDIA PLATFORMS & essential to WIDELY used
  • 13. MEDIA PLATFORMS & essential to WIDELY used Healthcare in Communications
  • 16. iNFORMATION is shared INSTANTANEOUSLY 1. mobile technology
  • 17. iNFORMATION is shared INSTANTANEOUSLY INCREASE product & service AWARENESS 1. through mobile mobile “APPS” technology
  • 18. iNFORMATION is shared INSTANTANEOUSLY INCREASE product & service AWARENESS 1. through mobile mobile “APPS” technology audience directly connects with the messaging provided by the company.
  • 19. iNFORMATION is shared INSTANTANEOUSLY INCREASE product & service AWARENESS 1. through mobile mobile “APPS” technology audience directly connects with the literally hold messaging information provided by the in the company. palm of your hands
  • 20. iNFORMATION FULLY is shared INSTANTANEOUSLY INTERACTIVE INCREASE CONTENT product & service AWARENESS 1. through mobile mobile “APPS” technology audience directly connects with the literally hold messaging information provided by the in the company. palm of your hands
  • 23. introduction of a well-connected community 2. social media
  • 24. introduction of a well-connected community 2. social media stream information to the WIDEST possible audience
  • 25. introduction of a well-connected community Consumers are 2. active part-takers as well as the social organizations media stream information to the WIDEST possible audience
  • 26. FACE google+ tumblr flickr book twitter YouTube introduction of a pinterest linked in well-connected vimeo community Consumers are 2. active part-takers as well as the social organizations media stream information to behance the LiveJournal wordpress WIDEST reddit digg possible BLOGGER myspace orkut StumbleUpon audience
  • 29. 3. medical animation one of the most cost-effective platforms in marketing communications
  • 30. 3. medical animation one of the most cost-effective platforms in marketing communications Maximising ROI through re-purposing to any media formats
  • 31. 3. medical animation one of the most cost-effective platforms in marketing communications the shelf-life of Maximising ROI animated videos through is in fact re-purposing to any infinite media formats
  • 32. 3. medical animation sophisticated, one of the most dynamic & cost-effective engaging visual platforms in presentations marketing communications the shelf-life of Maximising ROI animated videos through is in fact re-purposing to any infinite media formats
  • 33. 3. medical animation sophisticated, one of the most dynamic & cost-effective engaging visual platforms in presentations marketing communications fully immersive experience the shelf-life of Maximising ROI animated videos through is in fact re-purposing to any infinite media formats
  • 34. 4. 3D
  • 35. 4. 3D stereoscopic technology
  • 36. 4. educational, 3D training & engagement tool stereoscopic technology
  • 37. 4. educational, 3D training & engagement tool intensified & richer content for sound, color & motion sensing stereoscopic technology
  • 38. 4. educational, 3D training & engagement tool intensified & richer content for sound, color & motion sensing stereoscopic technology one of the best ways to increase 'foot' traffic in healthcare booths at trade shows and events