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The State of the Social Intranet

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                                   Findings from the Social Intranet Study
                                               By Toby Ward




© 2013 Prescient Digital Media   Not for distribution
Agenda
•   State of the social intranet
•   The most popular tools
•   The business case
•   Q&A
#intranet2
@tobyward   @intranet2
About Us




2/13/2013   Confidential © 2012 Prescient Digital Media
World Leading Intranet Experts

• 12 years of profitable history
• Dozens of Fortune 500 Clients
• World-Renown Thought Leaders; 150+ intranets
Clients
PrescientDigital.com

•   Hundreds of articles
•   Dozens of white papers & reports
•   Dozens of case studies & videos
•   Access to multiple social media channels
First ever intranet methodology
First to define & study “social intranet”
State of the social intranet




© 2013 Prescient Digital Media   Not for distribution
Content
Social Intranet Study, 2012, 651 participants




       6.7
                                                17% Very Good

                                                32% Good
                                                31% Satisfactory
                                                15% Poor

                         Out of 10              5%   Very Poor
Strictly Confidential   © 2009 Prescient Digital Media
Not For Distribution
No anonymous content




© 2013 Prescient Digital Media   Not for distribution
All pages are stamped with
                                  the owner / author name




© 2013 Prescient Digital Media   Not for distribution
Design
Social Intranet Study, 2012, 651 participants




       6.1
                                                13% Very Good

                                                25% Good
                                                30% Satisfactory
                                                23% Poor

                        Out of 10               9%   Very Poor
16
17
Tools & Applications
Social Intranet Study, 2012, 651 participants




       5.8
                                                9% Very Good

                                                18% Good
                                                35% Satisfactory
                                                27% Poor
               Out of 10                        9%   Very Poor
Usability & Information Architecture
Social Intranet Study, 2012, 651 participants




       5.8
                                                9% Very Good

                                                23% Good
                                                28% Satisfactory
                                                28% Poor
               Out of 10                        10%   Very Poor
Governance / Planning
Social Intranet Study, 2012, 424 participants




       5.5
                                                8% Very Good

                                                17% Good
                                                27% Satisfactory
                                                31% Poor
               Out of 10                        13% Very Poor
Bank Intranet – Hybrid Collaborative




Strictly
Confidenti
Search
Social Intranet Study, 2012, 424 participants




       5.3
                                                9% Very Good

                                                18% Good
                                                22% Satisfactory
                                                29% Poor
               Out of 10                        21% Very Poor
The Advanced Search fields, which appear when users select
this option after running an initial search. The system
maintains the results below so users can refer to them while
refining the new search terms.
Social Media
Social Intranet Study, 2012, 424 participants




       4.5
                                                9% Very Good

                                                8% Good
                                                18% Satisfactory
                                                24% Poor
               Out of 10                        32% Very Poor
Mobile Access
Social Intranet Study, 2012, 651 participants




       3.7
                                                4% Very Good

                                                4% Good
                                                10% Satisfactory
                                                28% Poor
               Out of 10                        43% Very Poor
Overall rating
Social Intranet Study, 2012, 651 participants




                                      5.2       Out of 10
The most popular tools




© 2013 Prescient Digital Media   Not for distribution
At least one social media tool
Social Intranet Study, 2012, 651 participants




                             76%
Full, social intranet
Social Intranet Study, 2012, 651 participants




                             15%
Multiple tools, accessible to all
                             (or most) employees




© 2013 Prescient Digital Media   Not for distribution
Instant messaging
Social Intranet Study, 2012, 651 participants




                              76%
                         55% Enterprise-wide deployment
Blogs
Social Intranet Study, 2012, 651 participants




                              75%
                         29% Enterprise-wide deployment
Discussion forums
Social Intranet Study, 2012, 651 participants




                              70%
                         30% Enterprise-wide deployment
Wikis
Social Intranet Study, 2012, 651 participants




                              67%
                         25% Enterprise-wide deployment
User comments
Social Intranet Study, 2012, 651 participants




                              67%
                         25% Enterprise-wide deployment
The Business Case




© 2013 Prescient Digital Media   Not for distribution
More than ROI
• A business case should weave a complete story
    – Cost / benefits
    – Return on investment
    – Opportunities created
© 2013 Prescient Digital Media   Not for distribution
Benefits




           54
Wiki ROI
 • T. Rowe Price adds 1,500 workers to its call center each tax
   season & transferred the entire training program to a wiki.
 • Price encouraged new employees to take notes during the
   sessions and then add notes, comments &
   recommendations to the wiki.
 • As a result, the company estimates that it saves 1-2 mins.
   per call at $20 per min.
 • Net result = millions of dollars).
Webinar on ‘selling’ a redesign
Next webinar



         Pros / Cons of
        SharePoint 2013


               March 19, 12:30 EST
Intranet Insight > PrescientDigital.com
Questions?
61




    Toby Ward

toby@prescientdigital.com
www.PrescientDigital.com
  www. IntranetBlog.com

       @TobyWard
      416.986.2226
State of the Social Intranet: Results of the 2012 Social Intranet Study

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State of the Social Intranet: Results of the 2012 Social Intranet Study