"When we decided to launch an online shop, I wanted to use the same software with the same functionality as one of my favorite children’s shop, smallable.com." Selim

1. prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform.
Case Study
myindiesoul.com
Indie Soul
When we decided to launch an
online shop, I wanted to use the same
software with the same functionality
as one of my favorite children’s shop,
smallable.com.
SelimSelim Raad
Co-Owner,
Indie Soul
Modules
— Homepage Slider
— Olark Live Chat
— Shopping Cart Abandonment
— USPS
— Authorize.Net Payment Processing
Sector
Apparel and Accessories
PrestaShop Since
2013
Country
USA

2. prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform.
Company History
This local swimwear company was created as a new
lifestyle brand catering to Miami’s elite. Tim Gorgol,
the creative director, looked to create unique pieces
of swimwear with a boho-luxury touch. What resulted
are hand-dyed pieces that are all each slightly
different and unique.
Together with business partners Selim and Serge,
they launched Indie Soul and it was an instant hit.
Within the year, they were selling to retailers in major
cities including Hong Kong and Paris.
Why PrestaShop
Indie Soul knew they would need a beautiful
website easily customized with a template or theme.
PrestaShop offers many features to continuously
customize and optimize the online shop. The store
connects to so many different services in a few clicks.
When we’re looking for
functionality to make our
lives easier, we can almost
always find a solution already
developed by the community.
With the business already expanding internationally,
it was clear that Indie Soul needed a website that
could adapt to their diverse customer base. When
a customer logs onto the website, the IP address is
automatically detected and the right language and
currency is displayed. It was everything they needed
to launch a successful online store.
PrestaShop experience
In the year following the launch of the online shop,
less than 25% of the company’s sales resulted from
their online store. Although most of their orders came
from offline retailers, the online store was maintained
for those who shopped online and as an online
catalog for potential new retailers to browse the
collection.
This changed in February 2015, following the release
of the Sports Illustrated cover featuring a bathing
suit designed by Indie Soul. The website instantly
received a 300% increase in the number of visitors.
Tens of thousands of visitors flocked to the website to
purchase the now-famous bikini. Despite the increase
in visitors, the website operated as usual and was
easily customized to allow back orders.
300%
Increase in traffic after Sports Illustrated feature
Case Study
myindiesoul.com
Sports Illustrated Cover
Hannah Davis on the 2015
Sports Illustrated’s Swim
Edition, wearing the Indie
Soul bathing suit.