Dfu presentation design_matters

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ProductNation/iSPIRT

Technologie Design

Design Matters
How to achieve a stellar user experience

DesignForUse
Nishant Jain

Design Thinking @ Net Solutuions | 1/32
DesignForUse

What is Good Design?

Design Thinking @ Net Solutuions | 2/32
DesignForUse

Useful

Usable

Engaging

The optimal balance of
Usefulness
Ease-of-use
Emotional Appeal

Design Thinking @ Net Solutuions | 3/32
DesignForUse

What’s
Viable?
What’s
Possible?
What’s
Desirable?

The 3 Constraints
Larry Keely, Doblin Group, among others
Design Thinking @ Net Solutuions | 4/32
DesignForUse

Business: What can I bear?

What’s
Viable?

•
•
•

How much can we sell it for?
How much can it cost?
Is there an acceptable RoI?

What’s
Possible?
What’s
Desirable?

The 3 Constraints
Larry Keely, Doblin Group, among others
Design Thinking @ Net Solutuions | 5/32
DesignForUse

What’s
Viable?
Technology: What can I
do?
•
•
•

With my technology?
With regulatory constraints?
With business constraints?

What’s
Possible?
What’s
Desirable?

The 3 Constraints
Larry Keely, Doblin Group, among others
Design Thinking @ Net Solutuions | 6/32
DesignForUse

What’s
Viable?
What’s
Possible?

Design: What should I do?
What’s
Desirable?

•
•
•

Who are my users?
What are their needs?
What is their mental model?

The 3 Constraints
Larry Keely, Doblin Group, among others
Design Thinking @ Net Solutuions | 7/32
DesignForUse

1

Design is a Process
It is not just an input to the development process, it is a process in itself.

Design Thinking @ Net Solutuions | 8/32
DesignForUse

DesignForUse

User Centered
Design

Design Thinking @ Net Solutuions | 9/32

The Problem

Design Thinking @ Net Solutuions | 10/32
DesignForUse

Who?

Design Thinking @ Net Solutuions | 11/32
DesignForUse

Why?

Design Thinking @ Net Solutuions | 12/32
DesignForUse

Hypothesis (Prototype)
Design Thinking @ Net Solutuions | 13/32
DesignForUse

Validate Hypothesis
Design Thinking @ Net Solutuions | 14/32
DesignForUse

Solution
DesignForUse

Design Thinking @ Net Solutuions | 15/32

2

Make Design Central to Execution
Get design team involved from day 1.

Design Thinking @ Net Solutuions | 16/32
DesignForUse

airbnb

Design Thinking @ Net Solutuions | 17/32
DesignForUse

Square

Design Thinking @ Net Solutuions | 18/32
DesignForUse

Path

Design Thinking @ Net Solutuions | 19/32
DesignForUse

3

A Shift from Product to Experience
Focus on delighting the user and the product will achieve greatness.

Design Thinking @ Net Solutuions | 20/32
DesignForUse

First MP3 Player

Diamond Rio (1998)

Design Thinking @ Net Solutuions | 21/32
DesignForUse

Most Successful

iPod (2001)

Design Thinking @ Net Solutuions | 22/32
DesignForUse

The Experience
Design Thinking @ Net Solutuions | 23/32
DesignForUse

Extending the Experience
Design Thinking @ Net Solutuions | 24/32
DesignForUse

4

Good Design is Iterative
You can never get it right the first time, and seldom on the second try.

Design Thinking @ Net Solutuions | 25/32
DesignForUse

“

Several quick design iterations are
better than fewer longer ones.

”

Design Thinking @ Net Solutuions | 26/32
DesignForUse

www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
Design Thinking @ Net Solutuions | 27/32
DesignForUse

5

Measure RoI from Design
Test early and often.

Design Thinking @ Net Solutuions | 28/32
DesignForUse

Guerilla Usability
Testing

Web Analytics

Some Measuring Techniques
A/B Testing

Surveys

Design Thinking @ Net Solutuions | 29/32
DesignForUse

1

Design is a process

2

Make design central to execution

3

A shift from product to experience

4

Good design is iterative

5

Measure RoI from design

Design Thinking @ Net Solutuions | 30/32
DesignForUse

Thanks!
Questions or Comments?

Nishant Jain
njain@designforuse.net

Design Thinking @ Net Solutuions | 31/32
DesignForUse

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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

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Dfu presentation design_matters

1. Design Matters How to achieve a stellar user experience DesignForUse Nishant Jain Design Thinking @ Net Solutuions | 1/32 DesignForUse

2. What is Good Design? Design Thinking @ Net Solutuions | 2/32 DesignForUse

3. Useful Usable Engaging The optimal balance of Usefulness Ease-of-use Emotional Appeal Design Thinking @ Net Solutuions | 3/32 DesignForUse

4. What’s Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 4/32 DesignForUse

5. Business: What can I bear? What’s Viable? • • • How much can we sell it for? How much can it cost? Is there an acceptable RoI? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 5/32 DesignForUse

6. What’s Viable? Technology: What can I do? • • • With my technology? With regulatory constraints? With business constraints? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 6/32 DesignForUse

7. What’s Viable? What’s Possible? Design: What should I do? What’s Desirable? • • • Who are my users? What are their needs? What is their mental model? The 3 Constraints Larry Keely, Doblin Group, among others Design Thinking @ Net Solutuions | 7/32 DesignForUse

8. 1 Design is a Process It is not just an input to the development process, it is a process in itself. Design Thinking @ Net Solutuions | 8/32 DesignForUse

9. DesignForUse User Centered Design Design Thinking @ Net Solutuions | 9/32

10. The Problem Design Thinking @ Net Solutuions | 10/32 DesignForUse

11. Who? Design Thinking @ Net Solutuions | 11/32 DesignForUse

12. Why? Design Thinking @ Net Solutuions | 12/32 DesignForUse

13. Hypothesis (Prototype) Design Thinking @ Net Solutuions | 13/32 DesignForUse

14. Validate Hypothesis Design Thinking @ Net Solutuions | 14/32 DesignForUse

15. Solution DesignForUse Design Thinking @ Net Solutuions | 15/32

16. 2 Make Design Central to Execution Get design team involved from day 1. Design Thinking @ Net Solutuions | 16/32 DesignForUse

17. airbnb Design Thinking @ Net Solutuions | 17/32 DesignForUse

18. Square Design Thinking @ Net Solutuions | 18/32 DesignForUse

19. Path Design Thinking @ Net Solutuions | 19/32 DesignForUse

20. 3 A Shift from Product to Experience Focus on delighting the user and the product will achieve greatness. Design Thinking @ Net Solutuions | 20/32 DesignForUse

21. First MP3 Player Diamond Rio (1998) Design Thinking @ Net Solutuions | 21/32 DesignForUse

22. Most Successful iPod (2001) Design Thinking @ Net Solutuions | 22/32 DesignForUse

23. The Experience Design Thinking @ Net Solutuions | 23/32 DesignForUse

24. Extending the Experience Design Thinking @ Net Solutuions | 24/32 DesignForUse

25. 4 Good Design is Iterative You can never get it right the first time, and seldom on the second try. Design Thinking @ Net Solutuions | 25/32 DesignForUse

26. “ Several quick design iterations are better than fewer longer ones. ” Design Thinking @ Net Solutuions | 26/32 DesignForUse

27. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php Design Thinking @ Net Solutuions | 27/32 DesignForUse

28. 5 Measure RoI from Design Test early and often. Design Thinking @ Net Solutuions | 28/32 DesignForUse

29. Guerilla Usability Testing Web Analytics Some Measuring Techniques A/B Testing Surveys Design Thinking @ Net Solutuions | 29/32 DesignForUse

30. 1 Design is a process 2 Make design central to execution 3 A shift from product to experience 4 Good design is iterative 5 Measure RoI from design Design Thinking @ Net Solutuions | 30/32 DesignForUse

31. Thanks! Questions or Comments? Nishant Jain njain@designforuse.net Design Thinking @ Net Solutuions | 31/32 DesignForUse

Dfu presentation design_matters

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